Manager, Database Marketing

📌 Core Information

🔹 Job Title: Manager, Database Marketing

🔹 Company: Hilton Grand Vacations

🔹 Location: Orlando, Florida, United States

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading a world-class database marketing team to drive improved marketing campaign initiatives
• Evolving the marketing database to support CRM, advanced analytics, and targeted marketing needs
• Performing detailed data collection and analysis to enable growth and efficiency
• Collaborating with internal and external business partners to assess needs and execute projects
• Ensuring adherence to data privacy policies and developing new processes as necessary

ASSUMPTION: This role requires a strong background in data analysis and marketing, with a focus on leveraging data insights to drive business growth.

📋 Key Responsibilities

✅ Lead the marketing database evolution to support the company’s CRM, advanced analytics, and targeted marketing needs

✅ Lead the development of business requirements for new data elements and functionality in the marketing database

✅ Structure, direct, and perform detailed data collection and analysis of marketing operations, performance metrics, and consumer segmentation

✅ Develop high-level summaries of analytics and findings in clear and concise terms

✅ Identify points of opportunity for enhanced targeting capabilities and communicate to the Senior Director of Marketing Data and Analytics

✅ Collaborate with IT on all requirements necessary for system enhancements, campaign execution, and projects

✅ Provide direct reports with guidance in day-to-day activities, coaching for professional development, and performance evaluations

✅ Partner with internal and external business partners to assess needs, special projects, ad hoc reporting, and analysis, architect streamlined solutions, execute, and manage

✅ Ensure the company adheres to all data privacy policies and develop new processes as necessary to react to changes

ASSUMPTION: This role requires strong leadership, analytical, and communication skills to effectively manage a team and drive data-driven decision-making.

🎯 Required Qualifications

Education: BA/BS degree

Experience: 7+ years of related experience, including 4+ years in a management role

Required Skills:

• Proficient in SQL Server, SSIS, and Visual Studios
• Experience with Segment and Databricks
• Strong analytical and problem-solving skills
• Excellent communication and leadership skills

Preferred Skills:

• Experience with Google Analytics and Adobe Campaign
• Knowledge of the hospitality industry

ASSUMPTION: Candidates with a strong background in data analysis, marketing, and management will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Manager, Database Marketing role in Orlando, FL)

Benefits:

• Excellent health care options (medical, dental, and vision)
• Outstanding Paid Time Off (PTO)
• Retirement Savings Plan
• Go Hilton Team Member Travel Program

Working Hours: Full-time, hybrid work arrangement (Office days may vary)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically vacation ownership and real estate sales

Company Size: 10,001+ employees (Large enterprise)

Founded: 1992

Company Description:

• Hilton Grand Vacations is a global leader in vacation ownership, developing, marketing, and operating a portfolio of high-quality, shared-ownership properties in highly desired vacation destinations.
• The company also manages and operates innovative club membership programs providing exclusive exchange, leisure travel, and reservation services for its Members.
• Hilton Grand Vacations is part of the Hilton Worldwide portfolio of brands and is headquartered in Orlando, Florida.

Company Specialties:

• Vacation Ownership
• Real Estate Sales
• Customer Service
• Resort Operations
• Sales and Marketing
• Call Center Operations
• Corporate and IT Services

Company Website: careers.hgv.com

ASSUMPTION: Hilton Grand Vacations offers a wide range of career opportunities in various departments and locations worldwide.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Senior Director of Marketing Data and Analytics

Work Arrangement: Hybrid (Combination of on-site and remote work)

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the Marketing or Data Analytics departments
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Access to professional development resources and training programs

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in data-driven marketing.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 5323 Millenia Lakes Boulevard, Suite 400, Orlando, FL 32839, US

Geographic Context:

• Orlando, Florida, is a major tourist destination with a diverse economy and a growing job market
• The city offers a range of housing options, cultural attractions, and recreational activities
• Orlando has a humid subtropical climate with mild winters and hot, humid summers

Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (EST), with flexibility for remote work

ASSUMPTION: The Orlando office provides a collaborative and dynamic work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Senior Director of Marketing Data and Analytics
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Data analysis and problem-solving skills
• Leadership and management abilities
• Communication and presentation skills
• Industry knowledge and marketing acumen

Application Tips:

• Highlight relevant data analysis and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of data-driven marketing campaigns or projects you've led

ATS Keywords: SQL Server, SSIS, Visual Studios, Segment, Databricks, marketing analytics, campaign optimization, data-driven decision-making, team leadership

ASSUMPTION: Hilton Grand Vacations uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• SQL Server
• SSIS
• Visual Studios
• Segment
• Databricks
• Google Analytics
• Adobe Campaign

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with large datasets and using data analysis tools to drive decision-making?
• Do you have strong leadership and management skills, with experience guiding and developing team members?

ASSUMPTION: Hilton Grand Vacations values candidates who align with their company values and can contribute to a positive, collaborative work environment.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing the need for data-driven decision-making with the need for quick, agile marketing campaigns
• Keeping up with the latest data analysis tools and techniques in a rapidly evolving field
• Adapting to changes in the hospitality industry and market trends

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position places a stronger emphasis on data analysis and team leadership
• In the hospitality industry, this role is unique in its focus on data-driven marketing and campaign optimization
• Career progression in this role may follow a path similar to other marketing or data analytics management positions, with opportunities to advance to Director or Vice President levels

ASSUMPTION: This role offers a unique blend of marketing and data analysis responsibilities, with strong potential for career growth and development.

📝 Sample Projects

• Developing and implementing a new customer segmentation strategy to improve marketing campaign targeting and effectiveness
• Analyzing marketing campaign performance data to identify trends and optimize future campaigns
• Leading a team project to integrate new data sources into the marketing database and enhance data analysis capabilities

ASSUMPTION: These sample projects demonstrate the types of initiatives and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most pressing data analysis challenges facing the marketing department currently?
• How does Hilton Grand Vacations support the professional development and growth of its team members?
• What are the key priorities for this role in the first 90 days?
• How does Hilton Grand Vacations approach work-life balance and employee well-being?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant data analysis and marketing experience
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare examples of data-driven marketing campaigns or projects you've led
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.