Manager de Acquisition para Marketing

📌 Core Information

🔹 Job Title: Manager de Acquisition para Marketing

🔹 Company: Mercado Libre

🔹 Location: Caba, La Union, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a team of 4 people
• Growing and optimizing marketing performance campaigns to maximize sales and efficiency
• Collaborating with cross-functional teams to ensure excellent teamwork and climate
• Exploring and proposing new acquisition channels to drive business growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing performance.

📋 Key Responsibilities

✅ Manage the planning and control of marketing performance campaigns to maximize sales and optimize efficiency

✅ Lead the creation and continuous improvement of marketing campaigns, implementing best practices from leading digital platforms

✅ Implement solutions to revolutionize the digital sector, exploring and proposing new measurable and scalable acquisition channels

✅ Analyze campaign performance quantitatively, defining and tracking KPIs for success

✅ Collaborate with cross-functional teams, such as Commercial and Technology, to ensure a positive work environment

ASSUMPTION: This role involves a high level of strategic planning, data analysis, and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Industrial Engineering, Economics, Business Administration, or a related field

Experience: At least 6 years of experience in a similar role, with a focus on marketing performance, product development, or business growth

Required Skills:

• Proven experience in marketing performance, product development, or business growth
• Strong analytical skills and data-driven mindset
• Excellent leadership and team management skills
• Fluency in English
• Knowledge of Facebook Ads and Google Ads is desirable

Preferred Skills:

• Experience with other digital marketing platforms
• Strong communication and presentation skills

ASSUMPTION: Candidates with a strong background in digital marketing, data analysis, and team leadership will be most successful in this role.

💰 Compensation & Benefits

Salary Range: PHP 150,000 - 250,000 per month (based on industry standards for a mid-level marketing manager in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Mercado Libre products and services

Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM

ASSUMPTION: Salary range is estimated based on industry standards for a mid-level marketing manager in the Philippines. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and internet publishing. Mercado Libre is the largest e-commerce platform in Latin America, offering a wide range of products and services.

Company Size: 10,001+ employees. As a large company, Mercado Libre offers numerous opportunities for growth and career development.

Founded: 1999. Mercado Libre was founded in Argentina and has since expanded to 18 countries in Latin America.

Company Description:

• Mercado Libre is a leading e-commerce technology company in Latin America
• Offers solutions for buying, selling, advertising, and paying for goods online
• Provides a market for a wide variety of goods and services in an easy, safe, and efficient way

Company Specialties:

• E-commerce
• Internet
• Online advertising
• Online payments
• Marketing
• Fintech
• Logistics
• And delivery

Company Website: careers-meli.mercadolibre.com

ASSUMPTION: Mercado Libre's large size and diverse offerings provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level management. This role involves leading a team and driving strategic initiatives to grow the business.

Reporting Structure: This role reports directly to the Marketing Director and oversees a team of 4 people.

Work Arrangement: On-site, full-time. This role requires regular on-site presence to collaborate with the team and other departments.

Growth Opportunities:

• Advancement to a senior management role within the marketing department
• Expansion into other areas of the business, such as product development or business growth
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Mercado Libre's large size and diverse offerings provide numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Corporate office. Mercado Libre's headquarters is located in Buenos Aires, Argentina, with additional offices in other Latin American countries.

Office Location(s): Caba, La Union, Philippines

Geographic Context:

• The Philippines is a Southeast Asian country with a tropical climate and diverse culture
• The cost of living in the Philippines is generally lower than in other developed countries
• The Philippines has a strong focus on education and a growing tech industry

Work Schedule: Full-time, Monday to Friday, 8:00 AM to 5:00 PM. Mercado Libre offers flexible work arrangements, such as remote work or hybrid schedules, depending on the role and team needs.

ASSUMPTION: The Philippines offers a unique blend of cultural diversity, lower cost of living, and a growing tech industry, providing an attractive work environment for expats and locals alike.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Analytical skills and data-driven mindset
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in marketing performance, product development, or business growth
• Research Mercado Libre's company culture and values to demonstrate your fit for the role

ATS Keywords: Marketing Performance, Team Leadership, Analytical Skills, Project Management, Digital Marketing, Campaign Management, Collaboration, Problem Solving, Creativity, Adaptability, Communication, Strategic Thinking, Data Analysis, Performance Metrics, Innovation, Customer Focus

ASSUMPTION: Mercado Libre's application process is designed to assess candidates' strategic thinking, leadership, and analytical skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads
• Google Ads
• Other digital marketing platforms (depending on the role)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Proactive
• Integrity

Work Style:

• Data-driven and analytical
• Strategic and proactive
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach data analysis and strategic planning in your current role?
• Can you provide an example of a time when you led a team to achieve a significant business goal?
• How do you stay up-to-date with industry trends and new tools in digital marketing?

ASSUMPTION: Mercado Libre values candidates who are data-driven, strategic, collaborative, and adaptable, with a strong focus on customer-centricity and innovation.

⚠️ Potential Challenges

• Managing a team remotely or in a hybrid work environment may present unique challenges
• Balancing the need for strategic planning with the need for quick decision-making and execution
• Adapting to a dynamic and fast-paced work environment
• Navigating a large and diverse organization with numerous departments and teams

ASSUMPTION: These challenges are common to many mid-level management roles in large organizations and can be overcome with strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• This role differs from other marketing management roles in its focus on marketing performance and acquisition channels
• Mercado Libre's unique business model and market position provide unique opportunities for growth and innovation
• Career progression in this role may involve expanding into other areas of the business, such as product development or business growth

ASSUMPTION: This role offers unique opportunities for growth and innovation within Mercado Libre's e-commerce and internet publishing industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing performance campaign strategy to drive sales and optimize efficiency
• Implementing new acquisition channels and measuring their performance to maximize ROI
• Analyzing campaign data to identify trends and opportunities for optimization and growth

ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Mercado Libre support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does the marketing department collaborate with other departments, such as Commercial and Technology, to drive business growth?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and help you make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: careers-meli.mercadolibre.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in marketing performance, product development, or business growth
• Research Mercado Libre's company culture and values to demonstrate your fit for the role
• Follow up with the HR department one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.