📌 Core Information
🔹 Job Title: Manager, Digital and Programmatic
🔹 Company: Dentsu
🔹 Location: New York, NY (Hybrid: 1 day/week in office)
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-Senior Level (3+ years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing media campaigns across channels and platforms
- Analyzing data to provide insights and optimizations
- Ensuring campaign QA and troubleshooting
- Collaborating with cross-functional teams and clients
ASSUMPTION: This role requires a strong understanding of digital media ecosystems, programmatic technology platforms, and industry trends.
📋 Key Responsibilities
✅ Manage campaign execution across channels and platforms, ensuring efficient completion and performance checks
✅ Analyze data to provide insights and optimization recommendations, both internally and to clients
✅ Ensure pre-launch and post-launch QA processes are properly completed for all campaigns
✅ Collaborate with cross-functional teams to complete joint presentations and responsibilities as assigned
✅ Manage RFP process, review proposals, negotiate media plans, and develop tactical recommendations
✅ Assist with proposals and overarching campaign strategy, demonstrating exceptional project management skills
✅ Maintain up-to-date proficiency with buying platforms and technology required to execute programmatic campaigns and plan/book direct campaigns
✅ Assist with pixel and tag generation, implementation, and quality assurance
✅ Demonstrate a foundational understanding of the digital media ecosystem and how various elements work together
ASSUMPTION: This role may require occasional overtime, especially during campaign launches or high-priority projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years of experience within the digital and programmatic industry
Required Skills:
- Proficient in programmatic technology platforms (e.g., DV360, TTD, Xandr, Yahoo)
- Experience with ad servers (e.g., CM360), ad verification platforms (e.g., DoubleVerify, IAS), and planning/financial platforms (e.g., Mediaocean, Prisma)
- Advanced understanding of industry trends and challenges, such as SPO and cookieless
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to develop and train junior team members
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in related fields or equivalent skills may also be considered.
💰 Compensation & Benefits
Salary Range: $51,000 - $83,375 per year (based on experience and qualifications)
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Working Hours: Full-time (40 hours/week) with flexible hours and occasional overtime as needed
ASSUMPTION: Salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global, with a large presence in New York)
Founded: 1901 (as Dentsu Inc., later merged with Aegis Group to form Dentsu Aegis Network)
Company Description:
- Dentsu is a global media, digital, and creative communications agency
- They provide integrated solutions across the entire marketing spectrum, including media planning and buying, creative, data, and technology
- Dentsu is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's global presence and large team size may offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Associate Director, Digital and Programmatic
Work Arrangement: Hybrid (1 day/week in the NYC office, with the rest of the week remote)
Growth Opportunities:
- Potential to advance to senior management roles within the digital and programmatic team
- Opportunities to work on high-profile client campaigns and gain diverse experience
- Access to training and development programs offered by Dentsu
ASSUMPTION: This role may involve occasional travel to client meetings or industry events.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Midtown Manhattan
Office Location(s): 150 E 42nd St, New York, NY 10017
Geographic Context:
- New York City offers a vibrant and dynamic work environment with numerous cultural, entertainment, and dining options
- The office is conveniently located near Grand Central Terminal, with easy access to public transportation
- New York is a major hub for the advertising industry, providing ample networking opportunities
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexible start/end times and occasional overtime as needed)
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Virtual or in-person interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical skills and knowledge of digital media ecosystems and programmatic platforms
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Highlight relevant experience and achievements in digital media and programmatic advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of data analysis and optimization strategies you've implemented in previous roles
- Research Dentsu's clients and industry trends to demonstrate your understanding of the role and company
ATS Keywords: Digital Media, Programmatic Advertising, Campaign Management, Data Analysis, Optimization, QA, Troubleshooting, RFP Process, Client Communication, Team Collaboration, Industry Trends, Performance Analysis
ASSUMPTION: Dentsu uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Programmatic technology platforms (e.g., DV360, TTD, Xandr, Yahoo)
- Ad servers (e.g., CM360)
- Ad verification platforms (e.g., DoubleVerify, IAS)
- Planning/financial platforms (e.g., Mediaocean, Prisma)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Proficiency in additional tools and technologies may be required based on the specific needs of the role and assigned campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Client-focused and results-oriented
Self-Assessment Questions:
- How do you demonstrate integrity in your work and interactions with colleagues and clients?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or project, and how you handled it?
- How do you ensure that your work aligns with Dentsu's values, particularly in terms of creativity and excellence?
ASSUMPTION: Dentsu values diversity and inclusion, and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up-to-date with industry trends and platform updates, which may require occasional overtime or weekend work
- Dealing with tight deadlines and high-pressure situations, particularly during campaign launches
- Working with diverse teams and clients, requiring strong communication and interpersonal skills
ASSUMPTION: These challenges can be mitigated by effective project management, prioritization, and open communication with team members and stakeholders.
📈 Similar Roles Comparison
- Compared to related roles, this position places a stronger emphasis on data analysis and optimization, requiring a higher level of technical proficiency
- Industry-specific context: The advertising industry is dynamic and fast-paced, with frequent changes in trends and technologies
- Career path comparison: This role offers opportunities for growth into senior management positions within the digital and programmatic team
ASSUMPTION: Similar roles may vary in terms of required experience, team size, and the specific platforms and tools used.
📝 Sample Projects
- Developing and executing a comprehensive campaign strategy for a major retail client, including channel mix, targeting, and optimization tactics
- Conducting a thorough audit of a client's programmatic campaigns to identify and address inefficiencies and potential cost savings
- Collaborating with the creative team to develop innovative ad units and formats that drive engagement and conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the digital and programmatic team currently, and how does this role contribute to addressing them?
- How does this role collaborate with other teams within Dentsu, such as creative, data, and strategy?
- What opportunities are there for professional development and growth within this role and the wider digital and programmatic team?
- How does Dentsu support work-life balance for its employees, particularly in hybrid or remote work arrangements?
- What is the team's approach to diversity, equity, and inclusion, and how does this role contribute to fostering an inclusive work environment?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of data analysis and optimization strategies you've implemented in previous roles
- Research Dentsu's clients and industry trends to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
