Manager, Digital B2B Marketing

📌 Core Information

🔹 Job Title: Manager, Digital B2B Marketing

🔹 Company: Mastercard

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the organic social strategy and execution for Mastercard Services
• Collaborating with cross-functional teams to develop and optimize high-impact digital marketing campaigns
• Maximizing the impact of organic social campaigns with the right copy, creative, target audience, and relevant social media platforms
• Championing Mastercard Services within the Global Media and Social teams to drive enterprise-level awareness and elevate brand positioning
• Managing the digital marketing social objectives of driving brand awareness, engagement, and improving social media performance and ROI

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Lead the organic social process end-to-end, developing strategies, tracking trends, writing post copy, collaborating on creative direction and content development, and reporting, with a core focus on B2B audiences, customers, and partners.

✅ Partner with internal Marketing teams to publish a feed that communicates Mastercard Services’ top messages to our more than 100K+ followers.

✅ Maximize the impact of organic social campaigns with the right copy, creative, target audience, and relevant social media platforms used.

✅ Champion Mastercard Services within the Global Media and Social teams, driving enterprise-level awareness and elevating our brand positioning.

✅ Develop a comprehensive social media editorial calendar and publishing schedule, including scheduled posts to manage content workflow across Mastercard Services’ organic social platforms.

✅ Lead the consolidation effort strategy across our organic social properties, including the development of both internal and external comms to ensure stakeholders and followers are aware of changes.

✅ Test, learn, and optimize—use A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement.

✅ Collaborate with agencies, social media vendors, and influencer agency partners to ensure we’re leveraging the best resources and technologies to drive success.

✅ Contribute to the Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse.

✅ Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience in marketing, communications, or a related field.

Experience: Several years of work experience in social media marketing or as a digital media specialist creating and executing social media calendars and campaigns. Experience in B2B, SaaS, and/or Professional Services industries is preferred.

Required Skills:

• Strong communication skills with a strong command and appreciation of tone, mechanics, and grammar
• Ability to translate technical concepts into compelling narratives that engage and convert
• Creative eye and keen eye for visual aesthetics, understanding what makes content resonate in a digital space
• Problem-solving skills and the ability to work independently and as part of a team
• Comfortable interpreting metrics, running experiments, and using insights to optimize campaigns

Preferred Skills:

• Experience with paid social, paid media, SEO, and web page development

ASSUMPTION: This role requires a well-rounded marketing professional with a strong foundation in social media marketing and a passion for driving results through innovative storytelling.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD (Based on industry standards for a Manager, Digital B2B Marketing role in Toronto)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Tuition reimbursement
• Employee discounts and perks

Working Hours: Full-time, 40 hours per week. Remote OK, with flexibility for hybrid or on-site work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the IT Services and IT Consulting industry, focusing on global digital payments, technology, and innovative mobile payment solutions.

Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Mastercard was founded in 1966 and has since grown to become a global leader in digital payments and technology.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide
• The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Mastercard’s technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential

Company Specialties:

• Global digital payments/commerce
• Technology
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard’s extensive global presence and industry leadership offer applicants the opportunity to work on high-impact projects and gain valuable experience in the digital payments and technology sectors.

📊 Role Analysis

Career Level: This role is at the manager level, offering the opportunity to lead a team and drive strategic initiatives within the digital marketing function.

Reporting Structure: The Manager, Digital B2B Marketing reports to the Director of B2B Digital (Demand Generation) within the Services Marketing Operations & Digital team.

Work Arrangement: This role is remote OK, offering flexibility for hybrid or on-site work as needed.

Growth Opportunities:

• Potential to grow into a senior management role within the digital marketing function
• Opportunities to work on high-impulse projects and gain exposure to diverse aspects of the business
• Access to professional development and training opportunities to enhance skills and advance career growth

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Mastercard’s Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 121 Bloor St E, Toronto, ON M4W 3M5, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a high quality of life
• The city offers a wide range of cultural attractions, entertainment options, and outdoor activities
• Toronto has a humid continental climate with warm summers and cold winters

Work Schedule: Full-time, 40 hours per week. Remote OK, with flexibility for hybrid or on-site work as needed.

ASSUMPTION: Toronto’s diverse and dynamic environment offers a unique blend of urban living and natural beauty, providing an ideal setting for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring team
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Mastercard’s values
• Technical proficiency in social media marketing and digital marketing tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past social media campaigns and their outcomes to discuss during the interview
• Research Mastercard’s brand voice and tone to ensure your application aligns with the company’s values and culture
• Be prepared to discuss your approach to data-driven decision-making and optimization strategies

ATS Keywords: Digital Marketing, Social Media Marketing, B2B Marketing, Campaign Management, Content Development, Analytics, SEO, Project Management, Collaboration, Creative Direction, Data Interpretation, Communication Skills, Problem Solving, A/B Testing, Audience Insights, Visual Aesthetics

ASSUMPTION: Mastercard’s interview process is designed to assess both technical skills and cultural fit, ensuring the best candidate for the role is selected.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, Meta, Instagram, Twitter, YouTube, Vimeo, X, BlueSky)
• Social analytics and scheduling tools (Hootsuite, Sprinklr, Sprout Social)
• Project management tools (Asana, Trello, Jira)
• Data analysis tools (Google Analytics, Tableau, Power BI)
• Content creation tools (Canva, Adobe Creative Suite, Google Workspace)

ASSUMPTION: This role requires proficiency in a wide range of digital marketing tools and technologies to effectively manage and optimize social media campaigns.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Making a difference
• Putting people first
• Collaborating and delivering excellence
• Reinventing with purpose

Work Style:

• Mastercard fosters a collaborative and inclusive work environment
• The company encourages innovation, creativity, and continuous learning
• Mastercard values diversity, equity, and inclusion, and strives to create an environment where everyone can bring their authentic selves to work

Self-Assessment Questions:

• How do you align with Mastercard’s value of ‘doing the right thing’ in your approach to social media marketing?
• How comfortable are you working in a fast-paced, multi-product environment, and navigating different time zones and juggling multiple projects?
• How do you ensure that your content resonates with diverse audiences and effectively communicates Mastercard Services’ top messages?

ASSUMPTION: Mastercard’s values-driven culture and collaborative work environment provide an ideal setting for professionals seeking to grow both personally and professionally.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs of various stakeholders and teams within the organization
• Keeping up with the latest trends and best practices in social media marketing
• Ensuring consistent brand messaging and voice across multiple platforms and channels

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other social media marketing roles, this position focuses specifically on B2B audiences, customers, and partners
• This role requires a strong understanding of the professional services industry and its unique marketing challenges and opportunities
• Career progression in this role may lead to senior management positions within the digital marketing function or related fields

ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, making it an attractive opportunity for marketing professionals seeking to grow and develop their skills in a dynamic and innovative organization.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new Mastercard Services product or feature
• Creating and implementing a social media strategy to improve brand awareness and engagement for an existing Mastercard Services offering
• Managing a social media crisis or issue, ensuring consistent messaging and minimizing potential damage to the brand

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Manager, Digital B2B Marketing role, requiring strong strategic thinking, creativity, and adaptability.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other teams within the organization, such as Product, Customer, Partner, Field/Events, and Digital Demand Generation?
• What are the most significant challenges facing the digital marketing team, and how can this role help address them?
• How does Mastercard support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization’s goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past social media campaigns and their outcomes to discuss during the interview
• Research Mastercard’s brand voice and tone to ensure your application aligns with the company’s values and culture
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.