📌 Core Information
🔹 Job Title: Manager, Digital B2B Marketing
🔹 Company: Mastercard
🔹 Location: Toronto, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading organic social strategy and execution for Mastercard Services' B2B marketing
- Collaborating with cross-functional teams to create engaging content and campaigns
- Analyzing campaign performance and optimizing strategies using data-driven insights
- Championing Mastercard Services within the global media and social teams
- Driving brand awareness, engagement, and demand generation through social media channels
ASSUMPTION: This role requires a strong understanding of B2B digital marketing, social media trends, and data analysis to succeed.
📋 Key Responsibilities
✅ Develop and execute global social media campaigns to achieve specific objectives, such as brand awareness, lead generation, and sales
✅ Lead the organic social process end-to-end, including strategy, content creation, creative direction, and reporting
✅ Collaborate with internal marketing teams, agencies, and vendors to maximize campaign impact and performance
✅ Consolidate and manage social media editorial calendars and publishing schedules
✅ Test, learn, and optimize campaigns using A/B testing, SEO, audience insights, and data analytics
✅ Contribute to Mastercard's Digital Marketing Center of Excellence and foster best practices
✅ Keep Mastercard Services on the cutting edge of B2B digital marketing by bringing fresh ideas and innovative approaches
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: Several years of work experience in social media marketing or as a digital media specialist, with a focus on B2B, SaaS, and/or Professional Services industries
Required Skills:
- Proven experience with social networking platforms (LinkedIn, Meta, YouTube, etc.) and social analytics tools
- Strong communication skills with a keen eye for visual aesthetics and storytelling
- Ability to work independently and collaboratively in a fast-paced, multi-product environment
- Data-driven mindset with experience in data analysis, SEO, and campaign optimization
- Proven ability to manage multiple projects and meet deadlines
Preferred Skills:
- Experience in paid social, paid media, and web page development
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in B2B marketing, social media management, and data analysis will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Estimated based on industry standards for a Manager-level role in Toronto)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time-off policies, including vacation, sick leave, and holidays
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global financial services and technology industries, focusing on digital payments, commerce, and data analytics
Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects
Founded: 1966, with a rich history in the financial services industry and a strong commitment to innovation and sustainability
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- Focuses on digital payments, commerce, data analytics, and financial services
- Committed to building a sustainable economy where everyone can prosper
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions and processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer numerous opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: Managerial level, with the opportunity to lead a team and drive strategic initiatives
Reporting Structure: This role reports to the Director of B2B Digital (Demand Generation) within the Services Marketing Operations & Digital team
Work Arrangement: Full-time, with remote work options available and flexible hours
Growth Opportunities:
- Potential to lead a team and drive strategic initiatives within the Services Marketing Operations & Digital team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams across the business
- Access to professional development opportunities and training programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and B2B marketing.
🌍 Location & Work Environment
Office Type: Mastercard's Toronto office is a modern, collaborative workspace with a mix of open and private work areas
Office Location(s): 121 Bloor St E, Toronto, ON M4W 3M5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a high cost of living
- The city offers numerous cultural attractions, entertainment options, and outdoor activities
- Mastercard's office is located in the heart of downtown Toronto, with easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The Toronto office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager or HR representative
- Behavioral and situational interviews with the hiring manager and potential team members
- Final interview with the director or another senior leader
- Background check and reference checks
Key Assessment Areas:
- Candidates' understanding of B2B digital marketing and social media trends
- Candidates' ability to analyze data and optimize campaign performance
- Candidates' communication and collaboration skills, as well as their ability to manage multiple projects
Application Tips:
- Highlight relevant experience in B2B marketing, social media management, and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful social media campaigns you've managed and the results you've achieved
- Research Mastercard's company culture and values to demonstrate your fit for the role
ATS Keywords: Digital Marketing, Social Media Marketing, B2B Marketing, Campaign Management, Data Analysis, SEO, Brand Awareness, Demand Generation, Stakeholder Engagement, Project Management
ASSUMPTION: Mastercard's interview process focuses on assessing candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms: LinkedIn, Meta (Instagram/Facebook), YouTube, Vimeo, X, BlueSky
- Social analytics and scheduling tools: Hootsuite, Sprinklr, Sprout Social
- Data analysis tools: Google Analytics, Tableau, Power BI
- Project management tools: Asana, Trello, Jira
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our roots
- Inventing the future
- Nurturing our partners
- Collaborating and winning together
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Mastercard's core values and work style?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you have a proven track record of driving results through social media campaigns and data analysis?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Mastercard's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced nature of digital marketing and social media trends
- Analyzing and interpreting data to optimize campaign performance
- Collaborating effectively with cross-functional teams and external vendors
ASSUMPTION: These challenges require strong project management, communication, and collaboration skills to overcome.
📈 Similar Roles Comparison
- Compared to related roles, this position focuses more on B2B marketing and requires a strong understanding of data analysis and optimization
- Industry-specific context: Mastercard operates in the global financial services and technology industries, with a focus on digital payments, commerce, and data analytics
- Career path comparison: This role offers growth potential for candidates looking to advance their careers in digital marketing and B2B marketing
ASSUMPTION: This role is well-suited for candidates with experience in B2B marketing, social media management, and data analysis.
📝 Sample Projects
- Developing and executing a global social media campaign to drive brand awareness and lead generation for Mastercard Services
- Analyzing campaign performance data and optimizing strategies to improve engagement and conversion rates
- Collaborating with cross-functional teams to create engaging content and visuals for social media platforms
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within the Services Marketing Operations & Digital team and across the broader organization?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Mastercard support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the team or the broader organization, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've managed and the results you've achieved
- Research Mastercard's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
