📌 Core Information
🔹 Job Title: Manager, Digital Campaign
🔹 Company: MSD
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Centralized management and governance of omnichannel campaigns in China
- Cross-functional collaboration with BU brand teams, sales teams, IT, and external agencies
- Data-driven optimization and market intelligence to achieve business objectives
- Development and communication of best practices and campaign effectiveness insights
ASSUMPTION: This role requires a strategic thinker with strong analytical and problem-solving skills, as well as excellent communication and leadership abilities.
📋 Key Responsibilities
✅ Enforce company campaign plan framework and provide coaching to BU brand teams during campaign planning and design
✅ Develop standardized frameworks, templates, and metrics to streamline campaign planning, execution, and measurement
✅ Partner with various teams to ensure cohesive and compliant campaign delivery
✅ Analyze campaign performance to derive actionable insights and refine strategies
✅ Monitor industry trends, competitor activities, and technological advancements
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaign success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Digital, or related field; MBA or advanced degree preferred
Experience: 5+ years in marketing or digital marketing, proven track record in leading cross-functional campaigns
Required Skills:
- Brand Equity
- Brand Strategy
- Business Management
- Business Transformation
- Campaign Management
- Communication
- Content Publishing
- Cross-Functional Teamwork
- Customer Service
- Digital Marketing
- Interdepartmental Coordination
- Management Process
- Market Intelligence
- Measurement Analysis
- Stakeholder Relationship Management
Preferred Skills:
ASSUMPTION: Fluency in English and Mandarin is strongly preferred for this role, given the cross-functional nature of the position and the need to collaborate with various teams.
💰 Compensation & Benefits
Salary Range: Industry standard for a Manager, Digital Campaign role in Shanghai, China is approximately CNY 400,000 - 600,000 per year (USD 59,000 - 89,000).
Benefits:
- Not specified in the job description
Working Hours: Full-time, standard business hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: 1891 (as Merck & Co., Inc.)
Company Description:
- MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, is a global healthcare company that uses the power of leading-edge science to save and improve lives around the world.
- The company has been at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.
- MSD fosters a diverse and inclusive global workforce and operates responsibly every day to enable a safe, sustainable, and healthy future for all people and communities.
Company Specialties:
- Pharmaceuticals
- Vaccines
- Animal Health
Company Website: www.msd.com
ASSUMPTION: MSD is a well-established company with a strong global presence and a reputation for innovation in the pharmaceutical industry.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Lead of Campaign COE, Digital Marketing Excellence
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to advance to a senior management role within the digital marketing department
- Opportunities to work on global campaigns and gain international experience
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, given MSD's global presence and commitment to professional development.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is the largest city in China and a major financial hub
- The office is located in the Caohejing Hi-Park area, which is known for its modern facilities and convenient access to public transportation
- The cost of living in Shanghai is relatively high compared to other cities in China
Work Schedule: Standard business hours, with potential for overtime during campaign execution
ASSUMPTION: The work environment at MSD's Shanghai office is likely to be dynamic and fast-paced, given the company's focus on innovation and growth in the Chinese market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other stakeholders
- Final interview with the senior leadership team
Key Assessment Areas:
- Campaign management skills
- Cross-functional collaboration and stakeholder management
- Data analysis and problem-solving abilities
- Cultural fit and alignment with MSD's values
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with MSD's company culture
- Prepare examples of campaign analytics and insights to showcase your data-driven approach
ATS Keywords: Campaign Management, Digital Marketing, Cross-Functional Teamwork, Market Intelligence, Measurement Analysis, Stakeholder Relationship Management
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, given the importance of cultural fit and the need for strong cross-functional collaboration skills.
🛠️ Tools & Technologies
- Campaign management platforms (e.g., Adobe Campaign, Marketo, or similar)
- Data analysis tools (e.g., Excel, Google Analytics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Respect
- Results
- Vigilance
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach collaborating with diverse teams to achieve common goals?
- Can you provide an example of a time when you used data to drive a strategic decision in a campaign?
- How do you stay organized and manage your time when working on multiple projects simultaneously?
ASSUMPTION: Cultural fit is crucial for success in this role, given the need for strong cross-functional collaboration and the company's emphasis on innovation and results-driven work.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities
- Keeping up with the fast-paced and dynamic nature of the digital marketing landscape
- Adapting to cultural differences and working with teams across different time zones
- Balancing the need for data-driven optimization with the need for quick decision-making and campaign execution
ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced and dynamic nature of the digital marketing industry, as well as the need for strong cross-functional collaboration and stakeholder management.
📈 Similar Roles Comparison
- This role is similar to a Digital Campaign Manager position, but with a greater emphasis on centralized management, governance, and cross-functional collaboration
- Compared to other marketing roles, this position requires a strong focus on data analysis and campaign optimization
- Career progression in this role could lead to senior management positions within the digital marketing department or related fields
ASSUMPTION: This role is unique in its focus on centralized management and governance of omnichannel campaigns, but it shares many similarities with other digital marketing management positions.
📝 Sample Projects
- Developing and implementing a standardized campaign planning framework for a global pharmaceutical company
- Analyzing campaign performance data to identify trends and optimize strategies for a regional marketing team
- Managing a cross-functional team to execute a large-scale digital marketing campaign for a new product launch
ASSUMPTION: The specific projects for this role will depend on the company's current campaigns and initiatives, as well as the candidate's areas of expertise and interests.
❓ Key Questions to Ask During Interview
- Can you describe the current campaign planning process and how this role would fit into it?
- How does the company support cross-functional collaboration and communication between different teams?
- What are the most significant challenges facing the digital marketing department in the next 12-24 months, and how would this role contribute to addressing them?
- How does the company approach professional development and growth opportunities for employees in this role?
- What is the company's approach to work-life balance, and how does it support employees in this role?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MSD careers portal
- Tailor your resume to highlight your campaign management experience and relevant skills
- Write a cover letter that demonstrates your understanding of the role and your fit with MSD's company culture
- Prepare examples of campaign analytics and insights to showcase your data-driven approach
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
