📌 Core Information
🔹 Job Title: Manager, Digital Engagement & Social Media
🔹 Company: Commercial Bank of Dubai (CBD)
🔹 Location: Dubai, Dubai
🔹 Job Type: Full-time
🔹 Category: Banking
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated digital marketing plans to enhance brand visibility and drive customer engagement.
- Managing digital media campaigns and optimizing performance across various channels.
- Collaborating with cross-functional teams to ensure digital campaigns align with product launches and customer journeys.
- Providing digital expertise to support marketing initiatives across all customer segments.
ASSUMPTION: This role requires a strategic and execution-focused mindset, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Develop and execute integrated digital marketing plans aligned to business objectives, focusing on brand visibility, customer engagement, and lead generation.
✅ Manage digital media campaigns across platforms (search, display, social, programmatic) to drive acquisition and conversion.
✅ Ensure optimization of paid media performance, including audience targeting, retargeting, budget allocation, and media mix efficiency.
✅ Collaborate with platform teams to enhance website content, structure, UX, and SEO to support digital marketing objectives.
✅ Manage web analytics and continuously optimize conversion funnels across owned channels.
✅ Create strategies to effectively leverage the website, landing pages, and content assets for lead capture, nurturing, and conversion.
✅ Design and manage strategies covering the full customer journey — from brand awareness (upper funnel) to acquisition and engagement (lower funnel).
✅ Work closely with the Customer Lifecycle Manager to connect lifecycle triggers, comms, and digital activation touchpoints.
✅ Leverage martech platforms, analytics, and tracking tools to drive data-driven decision making and continuous improvement.
✅ Implement audience segmentation and targeted digital campaigns across different customer segments (retail banking, SME, corporate banking).
✅ Partner with business units, lifecycle marketing, creative, and content teams to ensure digital campaigns are aligned with product launches, customer journeys, and lifecycle marketing plans.
✅ Provide digital expertise to support marketing initiatives across all customer segments.
✅ Monitor, measure, and report on the effectiveness of digital marketing initiatives against KPIs (e.g., reach, engagement, leads, conversions, CAC, ROAS).
✅ Provide actionable insights and recommendations for continuous campaign and channel optimisation.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, analytics, and customer acquisition strategies across both retail (B2C) and B2B segments.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
Experience: Minimum 6-8 years of experience in digital marketing, digital acquisition, or performance marketing roles, preferably within banking, fintech, or financial services.
Required Skills:
- Strong experience with digital performance marketing, including paid search (SEM), display, social, retargeting, programmatic, and SEO/organic strategies.
- Experience managing digital media agencies and working across multi-channel digital media campaigns.
- Solid understanding of web technologies, analytics (e.g., Google Analytics, Adobe Analytics), tag management, and martech platforms.
- Knowledge of customer acquisition strategies across both retail (B2C) and B2B segments.
- Strong analytical skills with the ability to turn data into actionable insights.
Preferred Skills:
- Experience with CRM-based marketing and customer lifecycle strategies.
- Ability to manage multiple priorities in a fast-paced environment.
ASSUMPTION: Candidates with a proven track record in digital marketing and a passion for the banking and finance industry are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: AED 30,000 - 50,000 per month (Estimated, based on industry standards for the role and experience level)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Employee discounts
Working Hours: Sunday to Thursday, 9:00 AM to 6:00 PM (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 1,001-5,000 employees
Founded: 1964 (Operating in the UAE since 1963)
Company Description:
- CBD is one of the leading banks in the UAE, offering innovative and bespoke personal banking and business banking services.
- Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy.
- CBD has transformed into a progressive and modern banking institution, winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features, and services.
Company Specialties:
- Personal Banking
- Commercial and Corporate Banking
- Conventional Banking
- Islamic Banking
- Credit Cards
- Digital Banking
- Personal Loans
- Commercial Banking
- Investment Banking
- Consumer Banking
- Retail Banking
- and Deposits
Company Website: http://www.cbd.ae
ASSUMPTION: CBD is a well-established bank with a strong presence in the UAE, offering a wide range of banking services and digital initiatives.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Head of Marketing.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression within the marketing department or other business units.
- Opportunities to work on high-impact projects and initiatives, driving digital marketing maturity and performance.
- Exposure to a diverse range of customer segments and banking services.
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department and other business units.
🌍 Location & Work Environment
Office Type: Modern, corporate office environment
Office Location(s): Dubai, Dubai
Geographic Context:
- Dubai is a vibrant, multicultural city with a thriving business environment.
- The UAE offers a tax-free income and a high standard of living.
- The city is home to numerous multinational corporations and businesses.
Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM (40 hours per week)
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of successful digital marketing campaigns you've managed and the results you've achieved.
- Research CBD's digital initiatives and be prepared to discuss how you can contribute to their ongoing success.
ATS Keywords: Digital Marketing, Performance Marketing, SEO, SEM, Social Media, Customer Acquisition, Data-Driven Decision Making, CRM-Based Marketing
ASSUMPTION: The application process is competitive, and candidates with a strong digital marketing background and relevant experience are likely to be successful.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Tag management tools (e.g., Google Tag Manager)
- Martech platforms (e.g., marketing automation, CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Excellence
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing success in a banking or financial services environment?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple priorities?
- Do you share CBD's commitment to customer-centricity, integrity, and excellence?
ASSUMPTION: Candidates who align with CBD's company values and work style are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment.
- Keeping up with the latest digital marketing trends and technologies.
- Balancing short-term campaign performance with long-term digital marketing strategy.
- Working with cross-functional teams and managing expectations.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Performance Marketing Manager in a banking or financial services environment.
- However, this role has a stronger focus on customer acquisition and engagement, as well as cross-functional collaboration and stakeholder management.
- Career progression opportunities may vary depending on the organization and its specific needs.
ASSUMPTION: Candidates should research similar roles in the banking and financial services industry to better understand the competitive landscape and expectations.
📝 Sample Projects
- Developing and executing a digital marketing campaign to drive customer acquisition and engagement for a new banking product.
- Optimizing paid media performance and reducing cost per acquisition for a retail banking campaign.
- Implementing a customer lifecycle marketing strategy to improve customer retention and cross-selling opportunities.
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant digital marketing projects and campaigns, as well as the results they've achieved.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and roadmap for the company?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
- How does CBD support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the digital marketing landscape and the company's specific needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through CBD's careers portal
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of successful digital marketing campaigns you've managed and the results you've achieved.
- Research CBD's digital initiatives and be prepared to discuss how you can contribute to their ongoing success.
- Follow up with the hiring manager one week after your application submission to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
