Manager, Digital Marketing

📌 Core Information

🔹 Job Title: Manager, Digital Marketing

🔹 Company: LVMH Perfumes & Cosmetics

🔹 Location: New York, NY, USA

🔹 Job Type: Full-time, Hybrid (In office: Mon, Tue, Thu; Remote: Wed, Fri)

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading and executing full-funnel paid media strategies to support brand equity and performance media goals
• Collaborating with agencies and internal teams to develop and launch digital media initiatives
• Monitoring and optimizing campaigns to ensure investment success
• Analyzing and reporting on social performance and market trends
• Budget management and ensuring alignment with integrated multi-media advertising plans

ASSUMPTION: This role requires a strong background in digital marketing strategies and campaign execution, with a focus on performance metrics and audience engagement. Candidates should be comfortable working with data and collaborating with various teams.

📋 Key Responsibilities

✅ Drive media campaigns by leading and executing strategies with media agencies, overseeing asset selection, optimizing plans, and building performance analyses

✅ Lead search-specific efforts (SEA, SEO) in collaboration with the E-Business team

✅ Establish performance marketing best practices, build ROI reports, and enforce a 'test and learn' culture within media plans

✅ Maintain audience groups' relevancy and refine segmentation with constant attention to behavior and ROI for media efforts

✅ Provide landscape studies on competitors' strategies and build recommendations to optimize communication strategy

✅ Track key metrics to benchmark social/paid digital marketing efforts through retailers and provide insights on media optimizations

✅ Establish relationships with digital key players and media partners to collect insights, recommendations, and ensure communication and marketing teams are up-to-date with media innovations

✅ Partner with all internal teams to amplify digital communication plans and act as a 'social/digital expert' to educate internal teams on social tools and metrics

✅ Ensure brand tone of voice aligns across social channels for media, earned, and owned consumer-facing social content

✅ Develop U.S.-centric assets and digital native content for media and brand social channels, influencing the timing of posts to better incorporate U.S./North American needs

✅ Partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc.) and provide monthly market and competition insight reports with quarterly deep dives on best practices

✅ Lead brand communication on social platforms for the U.S. and maintain local pages for each brand social platform if applicable, tracking any relevant data on U.S. audiences from global-led channels

✅ Budget management: manage, track budget for media and influencer boosting activities

✅ Ensure alignment with integrated multi-media advertising plans and consistently monitor and optimize campaigns to ensure success of investment

✅ Identify, communicate, and document objectives and success metrics with the agency

ASSUMPTION: This role requires strong analytical skills, the ability to collaborate with various teams, and a solid understanding of digital marketing strategies and campaign execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with a focus on performance metrics and audience engagement

Required Skills:

• Proven experience in digital marketing strategies and campaign execution
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Familiarity with social media platforms and digital advertising tools
• Ability to work independently and manage multiple projects
• Proficiency in Microsoft Office Suite and Google Analytics

Preferred Skills:

• Experience with SEO and SEM strategies
• Fluency in French or another foreign language
• Experience working with luxury brands

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through data-driven strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $110,000 per year (LVMH Inc. uses the published salary range as a guideline and reserves the right to pay outside of the published range)

Benefits:

• Hybrid work arrangement (In office: Mon, Tue, Thu; Remote: Wed, Fri)
• Competitive benefits package (details not specified)

Working Hours: 40 hours per week, with the option to work remotely on Wednesdays and Fridays

ASSUMPTION: The salary range provided is a good faith reflection of the targeted salary level for the position. However, LVMH Inc. reserves the right to pay outside of the published range based on the candidate's expertise, performance, and tenure.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, part of the LVMH Group

Company Size: 1,001-5,000 employees (LVMH Perfumes & Cosmetics is a division of LVMH, which has over 150,000 employees globally)

Founded: LVMH was founded in 1987, and its Perfumes & Cosmetics division includes historic Houses such as Guerlain, Parfums Christian Dior, and Parfums Givenchy, as well as young brands like Benefit Cosmetics, Fresh, and Make Up For Ever

Company Description:

• LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism that relies on both the longevity and development of key lines and the boldness of new creations
• The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses and young brands with strong potential
• All brands are driven by the same values: a quest for excellence, creativity, innovation, and perfect mastery of their image

Company Specialties:

• Luxury perfumes and cosmetics
• Global brand management
• Digital marketing and innovation

Company Website: http://www.lvmh.com/houses/perfumes-cosmetics/

ASSUMPTION: LVMH Perfumes & Cosmetics is a division of LVMH, a global leader in luxury products, with a strong focus on innovation, creativity, and excellence in the cosmetics industry.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: Reports directly to the VP, Omni

Work Arrangement: Hybrid (In office: Mon, Tue, Thu; Remote: Wed, Fri)

Growth Opportunities:

• Potential for career advancement within the LVMH Group
• Opportunities to work on global brand campaigns and collaborate with diverse teams
• Chance to gain experience in the luxury goods industry and work with iconic brands

ASSUMPTION: This role offers opportunities for professional growth and development within the LVMH Group, with potential for career advancement and exposure to global brand campaigns.

🌍 Location & Work Environment

Office Type: Hybrid (In office: Mon, Tue, Thu; Remote: Wed, Fri)

Office Location(s): New York, NY, USA

Geographic Context:

• New York City is a major global hub for fashion, beauty, and marketing industries
• The office is located in a vibrant and bustling urban environment with easy access to public transportation
• The city offers a wide range of cultural, dining, and entertainment options

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (EST), with a one-hour lunch break

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the New York City location provides access to a diverse and dynamic business environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager
• Final in-person or video interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with LVMH's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Be prepared to discuss your approach to data-driven decision-making and campaign optimization
• Demonstrate your understanding of the luxury goods industry and LVMH's brand portfolio

ATS Keywords: Digital Marketing, Media Strategy, Campaign Management, Performance Analysis, SEO, SEM, Social Media Management, Budget Management, Audience Segmentation, Content Development, Collaboration, Market Analysis, Brand Communication, Data Tracking, Innovation Monitoring, Reporting, Optimization

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on highlighting their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Analytics
• Social media platforms (Facebook, Instagram, TikTok, etc.)
• Digital advertising tools (Google Ads, Facebook Ads, etc.)
• SEO and SEM tools (SEMrush, Ahrefs, etc.)

ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms, as well as proficiency in Microsoft Office Suite and Google Analytics.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Pursuing the highest standards in all aspects of the business
• Creativity: Encouraging innovation and new ideas
• Innovation: Embracing change and continuous improvement

Work Style:

• Collaborative: Working closely with internal teams and external partners
• Data-driven: Making decisions based on data and analytics
• Adaptable: Embracing change and new challenges

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven digital marketing strategies?
• Are you comfortable working in a fast-paced, collaborative environment with diverse teams?
• Do you share LVMH's commitment to excellence, creativity, and innovation?

ASSUMPTION: Candidates should assess their fit with LVMH's company values and work style, as well as their ability to thrive in a collaborative, data-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Collaborating with diverse teams and external partners to ensure project success
• Keeping up with industry trends and innovations in digital marketing
• Working with a limited budget and optimizing media spend for maximum ROI

ASSUMPTION: Candidates should be prepared to manage multiple projects, collaborate effectively, and adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique within LVMH Perfumes & Cosmetics, as it focuses specifically on digital marketing strategies and campaign execution for the U.S. market
• Compared to similar roles in other industries, this position offers the opportunity to work with iconic luxury brands and gain exposure to global brand campaigns
• Career path comparison: This role provides opportunities for professional growth and development within the LVMH Group, with potential for career advancement and exposure to global brand campaigns

ASSUMPTION: Candidates should consider the unique aspects of this role within LVMH Perfumes & Cosmetics and the opportunities it offers for professional growth and development.

📝 Sample Projects

• Developing and executing a targeted social media campaign to launch a new product line in the U.S. market
• Conducting a competitive analysis and benchmarking study to optimize media spend and improve campaign performance
• Collaborating with internal teams to create holistic marketing plans that integrate social, e-retail, trade, and in-store strategies

ASSUMPTION: These sample projects illustrate the types of initiatives the Manager, Digital Marketing may be involved in, focusing on digital marketing strategies, campaign execution, and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital & Communication teams?
• How does this role collaborate with other departments, such as Sales, Creative Services, and Human Resources?
• What are the key priorities for the first 90 days in this role?
• How does LVMH support the professional growth and development of its employees?
• What are the most rewarding aspects of working at LVMH Perfumes & Cosmetics?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare for your interview by researching LVMH's brand portfolio and understanding the luxury goods industry
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.