📌 Core Information
🔹 Job Title: Manager, Digital Marketing
🔹 Company: LSEG
🔹 Location: Bangalore, India
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the design, implementation, and optimization of marketing technology solutions
- Collaborating with cross-functional teams to align marketing technology initiatives with business objectives
- Ensuring compliance with data privacy regulations and security standards
- Driving innovation and efficiency in marketing technology
ASSUMPTION: This role requires a strategic thinker with a strong technical background in marketing technology and a proven track record of driving business impact through technology enablement.
📋 Key Responsibilities
✅ Lead the design, implementation, and optimization of marketing technology solutions, with a focus on Adobe Experience Cloud
✅ Collaborate with marketing, digital marketing & automation, data privacy and protection, engineering, analytics, and data science teams to align technology initiatives with organizational goals
✅ Ensure architectural alignment between marketing technology goals and business goals, maintaining consistency with industry best practices and technology standards
✅ Identify and resolve architectural bottlenecks to enhance system efficiency and ensure seamless marketing operations
✅ Develop and execute a comprehensive marketing technology strategy that aligns with overall business objectives and enhances customer engagement
✅ Identify emerging trends and technologies to improve marketing effectiveness and optimize the customer journey
✅ Oversee the implementation, management, and optimization of key marketing technology platforms including Adobe Target, CDP, Adobe Analytics, Adobe Launch, and Google Analytics
✅ Develop and implement personalization and AB testing strategies to optimize site performance and improve customer experience
✅ Build governance frameworks for marketing technology adoption, ensuring efficient workflows and standard processes are maintained throughout the organization
ASSUMPTION: This role requires a deep understanding of marketing technology, strong leadership skills, and the ability to manage complex projects and cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in information technology, marketing, or related field
Experience: 10+ years of proven experience in marketing technology, digital marketing, or related fields
Required Skills:
- Deep expertise in Adobe Experience Cloud, including Adobe Analytics, Adobe Target, Adobe Launch, and CDP, Web SDK
- Strong understanding of analytical tools, web optimization, personalization, AB testing, and digital marketing strategies
- Proven ability to manage complex projects, lead cross-functional teams, and drive business impact through technology enablement
- Excellent analytical, critical thinking, and problem-solving skills
- Strong communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels to build long-standing relationships
Preferred Skills:
- Experience working with Google Analytics
- Familiarity with data privacy regulations and security standards
- Knowledge of emerging marketing technologies and trends
ASSUMPTION: Candidates with experience in financial services or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior role in digital marketing in Bangalore)
Benefits:
- Healthcare
- Retirement Planning
- Paid Volunteering Days
- Wellbeing Initiatives
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary range is an estimate based on industry standards for a senior role in digital marketing in Bangalore. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. LSEG is a leading global financial markets infrastructure and data provider, driving financial stability, empowering economies, and enabling customers to create sustainable growth.
Company Size: 10,001+ employees. As a large organization, LSEG offers a collaborative and creative culture with opportunities for growth and development.
Founded: LSEG has a rich history dating back over 300 years, with a strong reputation for customer-focused excellence.
Company Description:
- LSEG offers unrivaled access to international capital markets through its high-performance technology solutions
- Provides a comprehensive suite of trusted financial market infrastructure services, including capital formation, intellectual property, and risk and balance sheet management
- Committed to sustainability and creating inclusive economic opportunity
Company Specialties:
- Capital Markets
- Post-Trade Services
- Information Services
- Technology Services
Company Website: www.lseg.com
ASSUMPTION: LSEG's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Senior Managerial role, reporting directly to the Head of Performance Marketing
Reporting Structure: This role will oversee a team of marketing technology specialists and will collaborate with various teams across the organization
Work Arrangement: On-site, full-time position with the opportunity for flexible work arrangements based on business needs
Growth Opportunities:
- Potential to lead larger projects and teams as the business grows
- Opportunities to develop expertise in emerging marketing technologies and trends
- Possibility to progress into a more senior leadership role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's marketing strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Bangalore, India (RMZ Infinity and Divyasree Technopolis)
Geographic Context:
- Bangalore is a major tech hub and offers a vibrant, multicultural work environment
- The city is known for its pleasant climate, with temperatures ranging from 15°C to 35°C throughout the year
- Bangalore has a well-developed public transportation system, including buses, metro, and taxis
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: Bangalore offers a dynamic and engaging work environment, with a diverse range of cultural and recreational activities to explore outside of work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of Performance Marketing
Key Assessment Areas:
- Technical expertise in marketing technology
- Leadership and project management skills
- Strategic thinking and problem-solving abilities
- Communication and interpersonal skills
Application Tips:
- Highlight relevant experience and achievements in marketing technology and digital marketing
- Tailor your resume to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities
- Research LSEG's company culture and values to demonstrate your fit for the organization
ATS Keywords: Digital Marketing, Performance Marketing, MarTech, Adobe Experience Cloud, Adobe Analytics, Adobe Target, Data Privacy, Customer Engagement, Project Management, Analytical Skills, Problem-Solving, Communication Skills, Leadership Skills, Personalization, AB Testing
ASSUMPTION: LSEG's application process is designed to assess candidates' technical skills, leadership abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Experience Cloud (Adobe Analytics, Adobe Target, Adobe Launch, CDP, Web SDK)
- Google Analytics
- Project management tools (e.g., Asana, Jira, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Partnership
- Excellence
- Change
Work Style:
- Collaborative and team-oriented
- Focused on driving innovation and continuous improvement
- Committed to sustainability and creating inclusive economic opportunity
Self-Assessment Questions:
- Do you align with LSEG's values and work style?
- Are you comfortable working in a large, global organization with a diverse range of teams and stakeholders?
- Do you thrive in a dynamic and fast-paced work environment, with a focus on driving business impact through technology enablement?
ASSUMPTION: Candidates who demonstrate a strong fit with LSEG's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple projects and priorities in a fast-paced work environment
- Keeping up with emerging marketing technologies and trends
- Navigating a large, global organization with a complex technology stack
ASSUMPTION: These challenges can be overcome with strong leadership, project management, and communication skills, as well as a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Technology Manager or Digital Marketing Manager, but with a stronger focus on strategy, leadership, and cross-functional collaboration
- In the financial services industry, this role may be more specialized than similar roles in other industries, with a focus on data privacy, security, and compliance
- Career progression in this role may lead to more senior leadership positions within the organization or related industries
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.
📝 Sample Projects
- Leading a team to implement a new marketing technology platform, such as Adobe Experience Cloud, to enhance marketing effectiveness and customer engagement
- Developing and executing a comprehensive marketing technology strategy that aligns with overall business objectives and enhances customer engagement
- Optimizing site performance and improving customer experience through personalization and AB testing strategies
ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of this role, as well as the technical expertise required to succeed.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the organization, such as marketing, digital marketing & automation, and engineering?
- What are the most significant challenges facing the marketing technology team, and how can this role address them?
- How does LSEG support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does LSEG support work-life balance for its employees?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, as well as their understanding of the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, with a focus on marketing technology, digital marketing, and leadership
- Prepare a cover letter that demonstrates your understanding of the role and your fit with LSEG's values and work style
- Prepare for interview questions that focus on your technical expertise, leadership abilities, and cultural fit within the organization
- Follow up with the hiring manager within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
