Manager, Digital Marketing

📌 Core Information

🔹 Job Title: Manager, Digital Marketing

🔹 Company: Whirlpool

🔹 Location: Harrisburg, Pennsylvania, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of comprehensive technical and content SEO strategies
• Collaborating with cross-functional teams to translate SEO strategy into actionable initiatives
• Reporting on progress to senior leadership and the broader Brand organization
• Analyzing search reports using advanced SEO tools and on-site reporting platforms
• Driving strong cross-department collaboration and influence with various teams

ASSUMPTION: This role requires a strategic, data-driven approach to SEO, with a focus on driving business impact through technical and content strategies. The ideal candidate will have a deep understanding of SEO best practices and the ability to collaborate effectively with cross-functional teams.

📋 Key Responsibilities

✅ Serve as the lead SEO Strategist across Brand & D2C, owning the intake, refinement, and prioritization of initiatives in line with the Digital CX Strategy & Roadmap.

✅ Lead the collaboration with development and product teams to translate SEO strategy into clear, actionable tickets via agile sprint planning.

✅ Lead the consolidation of monthly reporting and roadmap progress updates to Senior Leadership and the broader Brand organization, showcasing the impact of the SEO Pod’s work.

✅ Oversee the building, analysis, and strategic interpretation of search reports using advanced SEO tools and on-site reporting platforms, including but not limited to BrightEdge, Adobe, Google Search Console, Google Tag Manager, and Screaming Frog.

✅ Direct and execute comprehensive search market analyses for key product launches.

✅ Drive strong cross-department collaboration and influence with various teams.

✅ Serve as the lead of the SEO Pod, guiding both technical SEO and organic content (OC) activities.

✅ Maintain a strong understanding of current search ranking factors and continuously monitor evolving SERP developments across platforms. Monitor consumer search behavior and broader landscape trends to ensure Whirlpool’s search strategy is future-proof as behavior and platforms evolve.

✅ Contribute significantly to Whirlpool’s mission of building a best-in-class search engine marketing program by analyzing both organic and paid search data to identify holistic opportunities to improve overall search performance.

ASSUMPTION: This role requires a strong understanding of SEO best practices, with a focus on driving business impact through technical and content strategies. The ideal candidate will have a deep understanding of SEO tools and platforms, as well as the ability to analyze and interpret search data to inform strategic decisions.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 5+ years of experience leading SEO strategy and analyzing SEO data, with a proven track record of driving significant business impact

Required Skills:

• Proven experience managing and mentoring SEO professionals
• Basic HTML/CSS knowledge
• Experience with structured data/schema markup
• Understanding of Core Web Vitals & Page Speed metrics

Preferred Skills:

• 2+ years of experience working at a digital marketing agency in a search leadership role
• Extensive experience owning and driving e-commerce technical SEO strategy at an enterprise level
• Demonstrated experience leading cross-functional teams and managing complex SEO projects
• Proven ability to serve as a lead strategist across multiple brands or business units
• Immense attention to detail, strong organizational skills, and an extreme focus on the quality of results
• Exceptional analytical skills with a proven ability to translate data into meaningful, actionable strategies
• Strong project management skills, including the ability to manage time effectively, organize complex projects, and meet strict deadlines
• Excellent creativity, flexibility, and a high degree of self-motivation and independence. Ability to own hands-on work with minimum supervision and collaborate effectively with all staff levels
• Experience building and executing enterprise SEO strategies with multiple brands

ASSUMPTION: The ideal candidate for this role will have a strong background in SEO strategy, with a proven track record of driving business impact through technical and content strategies. They will also have experience managing and mentoring SEO professionals, as well as a deep understanding of SEO tools and platforms.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for this role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Tuition reimbursement
• Employee discounts on Whirlpool products

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Appliances)

Company Size: 10,001+ employees (Enterprise)

Founded: 1911 (as Nineteen Hundred and Nineteen)

Company Description:

• Whirlpool Corporation is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with its iconic brands.
• The company is driving meaningful innovation to meet the evolving needs of consumers through its portfolio of brands, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.
• In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.

Company Specialties:

• Brand Leadership
• Product Leadership
• Operational Excellence
• People Excellence
• Innovation
• Manufacturing
• Diversity & Inclusion
• Social Responsibility
• Environmental Sustainability
• Marketing

Company Website: http://www.whirlpoolcorp.com

ASSUMPTION: Whirlpool Corporation is a large, established company with a strong focus on innovation, sustainability, and diversity. The company's enterprise size allows for significant resources and opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to Senior-level (depending on the candidate's experience and qualifications)

Reporting Structure: This role reports directly to the Senior Manager, Digital Marketing, and may have supervisory responsibilities for SEO team members.

Work Arrangement: On-site, full-time, with potential for remote work depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Potential to advance to a Senior Manager or Director role within the Digital Marketing team or related functions
• Opportunities to lead cross-functional projects and collaborate with various teams across the organization
• Chance to contribute to the development and execution of enterprise SEO strategies with multiple brands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential to advance within the Digital Marketing team or related functions. The ideal candidate will have a strong background in SEO strategy, with a proven track record of driving business impact through technical and content strategies.

🌍 Location & Work Environment

Office Type: Corporate headquarters with modern facilities and amenities

Office Location(s): 2000 North M63, Benton Harbor, Michigan 49022, US

Geographic Context:

• Harrisburg, Pennsylvania, is located in the south-central part of the state, approximately 100 miles north of Baltimore, Maryland, and 150 miles southwest of New York City.
• The city has a humid continental climate, with warm summers and cold, snowy winters.
• Harrisburg is known for its rich history, cultural attractions, and outdoor recreation opportunities along the Susquehanna River.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work depending on the company's policies and the candidate's needs.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a corporate headquarters environment and be able to thrive in a fast-paced, dynamic work setting. They will also be able to adapt to the local climate and enjoy the cultural attractions and outdoor recreation opportunities that Harrisburg has to offer.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• SEO strategy and technical expertise
• Data analysis and interpretation skills
• Collaboration and communication skills
• Leadership and management skills
• Cultural fit and alignment with Whirlpool's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO strategy, data analysis, and leadership skills
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and leadership abilities
• Research Whirlpool's company culture and values to demonstrate your cultural fit and alignment
• Be prepared to discuss your experience with SEO tools, platforms, and industry trends

ATS Keywords: SEO, Technical SEO, Content Marketing, Data Analysis, Project Management, Cross-Functional Collaboration, E-commerce, Keyword Research, Competitor Analysis, HTML, CSS, Schema Markup, Core Web Vitals, Page Speed Metrics, Agile Methodology, Reporting

ASSUMPTION: The ideal candidate for this role will have a strong background in SEO strategy, with a proven track record of driving business impact through technical and content strategies. They will also have experience managing and mentoring SEO professionals, as well as a deep understanding of SEO tools and platforms.

🛠️ Tools & Technologies

• SEO tools: BrightEdge, Adobe, Google Search Console, Google Tag Manager, Screaming Frog
• Data analysis tools: Excel, Google Analytics, Tableau
• Project management tools: Agile methodologies, JIRA, Asana
• Collaboration tools: Microsoft Office Suite, Google Workspace

ASSUMPTION: The ideal candidate for this role will have experience with the SEO tools and platforms listed above, as well as a strong understanding of data analysis and project management tools. They will also be comfortable working with collaboration tools to facilitate cross-functional teamwork.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Inclusion & Diversity
• One Whirlpool
• Spirit of Winning

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable
• Innovative and forward-thinking

Self-Assessment Questions:

• How do your personal values align with Whirlpool's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach working with diverse teams, and how have you fostered inclusion and collaboration in previous roles?
• Can you provide an example of a time when you had to analyze complex data to inform a strategic decision? What was the outcome, and what did you learn?
• How do you stay up-to-date with industry trends and best practices in SEO, and how have you applied this knowledge to drive business impact in previous roles?

ASSUMPTION: The ideal candidate for this role will demonstrate strong alignment with Whirlpool's company values and be able to thrive in a collaborative, data-driven work environment. They will also have experience working with diverse teams and be able to adapt to changes in their work environment.

⚠️ Potential Challenges

• Managing multiple brands or business units with varying SEO needs and priorities
• Keeping up with the fast-paced evolution of SEO best practices and industry trends
• Balancing the need for short-term SEO wins with long-term strategy and sustainability
• Collaborating effectively with cross-functional teams and stakeholders with varying levels of SEO expertise
• Managing SEO projects and initiatives within a complex, enterprise-level organization

ASSUMPTION: The ideal candidate for this role will be able to navigate the complexities of managing multiple brands, staying current with industry trends, and balancing short-term wins with long-term strategy. They will also have experience collaborating effectively with cross-functional teams and managing complex SEO projects within an enterprise-level organization.

📈 Similar Roles Comparison

• This role is similar to a Senior SEO Manager or Director role within a large, enterprise-level organization, with a focus on driving business impact through technical and content strategies
• Unlike related positions, this role requires experience managing and mentoring SEO professionals, as well as a deep understanding of SEO tools and platforms
• This role offers significant growth opportunities for the right candidate, with potential to advance within the Digital Marketing team or related functions

ASSUMPTION: The ideal candidate for this role will have a strong background in SEO strategy, with a proven track record of driving business impact through technical and content strategies. They will also have experience managing and mentoring SEO professionals, as well as a deep understanding of SEO tools and platforms.

📝 Sample Projects

• Developing and executing a comprehensive technical SEO audit for a large-scale e-commerce website, resulting in a 30% increase in organic traffic
• Conducting in-depth keyword research and competitor SERP analyses to inform a content marketing strategy, driving a 25% increase in organic traffic within six months
• Leading a cross-functional team to optimize website structure, internal linking, and schema markup for a major product launch, resulting in a 20% increase in organic traffic and a 15% increase in conversion rates

ASSUMPTION: The ideal candidate for this role will have experience leading and executing SEO projects that drive business impact, with a focus on technical SEO, content marketing, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to analyze complex SEO data to inform a strategic decision? What was the outcome, and what did you learn?
• How do you approach collaborating with cross-functional teams, and how have you ensured effective communication and alignment with stakeholders with varying levels of SEO expertise?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment? How did you handle it, and what was the outcome?
• How do you stay up-to-date with industry trends and best practices in SEO, and how have you applied this knowledge to drive business impact in previous roles?
• Can you describe a time when you had to manage multiple brands or business units with varying SEO needs and priorities? How did you ensure that each brand's SEO strategy was tailored to its unique requirements while maintaining a consistent, overarching SEO roadmap?

ASSUMPTION: The ideal candidate for this role will be able to articulate their experience with SEO data analysis, cross-functional collaboration, adaptability, and staying current with industry trends. They will also be able to discuss their approach to managing multiple brands or business units with varying SEO needs and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.whirlpool.com/careers/job/34389127236-manager-digital-marketing-harrisburg-pennsylvania-usa
• Tailor your resume and cover letter to highlight your SEO strategy, data analysis, and leadership skills
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and leadership abilities
• Research Whirlpool's company culture and values to demonstrate your cultural fit and alignment
• Be prepared to discuss your experience with SEO tools, platforms, and industry trends
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.