📌 Core Information
🔹 Job Title: Manager, Digital Marketing
🔹 Company: FCT
🔹 Location: Canada (Home Office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Hybrid (work from home office)
🚀 Job Overview
Key aspects of this role include:
- Driving demand across the entire FCT product portfolio
- Analyzing lead generation impact on pipeline and revenue using data
- Collaborating with various teams to develop strategies and manage the marketing funnel
- Optimizing website conversions through content marketing
- Managing a pipeline dashboard and reporting on relevant metrics
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and own the marketing funnel, managing all funnel dynamics and metrics
✅ Plan yearly, quarterly, and monthly demand generation objectives
✅ Collaborate with sales management, product teams, and sales executives to develop strategies that result in substantial pipeline growth
✅ Design prospect journeys and nurturing programs
✅ Work closely with sales teams to ensure a smooth lead management process
✅ Run ABM programs targeting both new acquisitions and customer expansions
✅ Maintain robust reporting on all tactics and campaigns in collaboration with analytics colleagues
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of proven digital demand generation experience and 2+ years of management experience
Required Skills:
- Proven track record of successfully launching, managing, and tracking marketing campaigns that drive pipeline and booked revenue
- Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion, and nurturing programs
- Demonstrable experience working with marketing tools such as Hubspot, Google Ads and Analytics, and Unbounce
- Experience using CRM systems, Salesforce a plus
- Excellent verbal and written communication skills
- Prior experience working closely with a sales team
Preferred Skills:
- Experience working with ABM platforms
- Fluency in French
ASSUMPTION: Candidates with experience in the insurance or real estate industries may have an advantage in understanding the company's products and services.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a mid-senior level marketing role in Canada)
Benefits:
- Comprehensive benefits including virtual healthcare and an Employee & Family Assistance Program
- Group retirement savings plan with company match
- Paid holidays and generous paid time off
- Hybrid work arrangements
- Paid volunteer opportunities and charitable donation matching
- Employee recognition programs with referral incentives
- Potential for performance-based incentives
- The opportunity to participate in the stock purchase plan
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees
Founded: 1991
Company Description:
- FCT provides industry-leading title insurance, default solutions, and other real estate-related products and services
- Serves approximately 450 lenders, 43,000 legal professionals, and 5,000 recovery professionals nationwide
- Recognized as a Great Place to Work® in Canada for ten consecutive years
Company Specialties:
- Title insurance policies & coverage
- Mortgage & real estate fraud
- Land title and land registry systems in Canada
- Title defects and rectification
- Underwriting
- Commercial development on First Nations lands
- Default solutions
- Valuation services
Company Website: https://www.fct.ca
ASSUMPTION: FCT is a well-established company with a strong reputation in the insurance industry, offering a range of products and services to various clients.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Vice President, Marketing
Work Arrangement: Hybrid (work from home office)
Growth Opportunities:
- Potential to advance to a director or VP role within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (work from home office)
Office Location(s): Oakville, Ontario
Geographic Context:
- Oakville is located in the Greater Toronto Area (GTA), offering a mix of urban and suburban living
- The GTA has a diverse job market and numerous cultural attractions
- Oakville has a high quality of life, with excellent schools, healthcare, and recreational facilities
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work from home
ASSUMPTION: The hybrid work arrangement offers a good balance between working from home and collaborating with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with a panel of stakeholders
- Final-round interview with the Vice President, Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific examples of your experience driving demand and managing marketing campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare questions that demonstrate your interest in the role and the company
ATS Keywords: Digital Marketing, Demand Generation, Marketing Automation, Lead Conversion, Nurturing Programs, Metrics Analysis, Data Reporting, Sales Collaboration, Content Marketing, Pipeline Management, ABM Programs, Creative Thinking, Client Needs Assessment, Communication Skills, Sales Team Collaboration
ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Hubspot
- Google Ads and Analytics
- Unbounce
- Salesforce
- Marketo (or similar ABM platform)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Accountability
- Collaboration
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you used data to drive demand and improve marketing campaign performance in previous roles?
- Can you describe a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you stay organized and manage multiple priorities in a dynamic work environment?
ASSUMPTION: FCT values candidates who align with their core values and demonstrate a strong work ethic, attention to detail, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with diverse stakeholders and balancing competing priorities
- Keeping up with industry trends and best practices in digital marketing
- Adapting to changes in the market and the organization's strategic priorities
ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in other organizations, with a focus on demand generation and pipeline management
- In the insurance industry, this role may have a broader scope, encompassing both B2B and B2C marketing strategies
- Career progression may involve moving into a director or VP role within the marketing department or transitioning into a more specialized marketing function
ASSUMPTION: This role offers a unique opportunity to drive demand and manage the marketing funnel in a dynamic and growing industry.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy for a new product launch
- Optimizing website conversions through A/B testing and content marketing strategies
- Managing a marketing automation platform to nurture leads and improve conversion rates
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the importance of both data-driven decision-making and creative problem-solving.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth strategy and how this role contributes to it?
- How does the marketing department collaborate with other departments, such as sales and product, to drive business growth?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and career growth of its marketing employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.fct.ca/careers
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your demand generation and marketing campaign management expertise
- Prepare for interviews by researching the company, its industry, and the specific challenges and opportunities facing the marketing department
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
