📌 Core Information
🔹 Job Title: Manager Digital Marketing
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing digital marketing campaigns to drive client acquisition and retention
- Collaborating with cross-functional partners to achieve business objectives
- Leveraging data and analytics to make informed decisions
- Working in a highly matrixed organization, requiring strong project management and communication skills
ASSUMPTION: This role requires a high level of independence and initiative, as well as the ability to work effectively in a complex, fast-paced environment.
📋 Key Responsibilities
✅ Serve as a SME for line of business partners on digital best practices
✅ Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
✅ Plan, develop, and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisition
✅ Achieve optimization across the online funnel, deliver on business goals, and maximize ROI
✅ Navigate complexity and work collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution and reporting
✅ Support Search Engine Optimization strategy and product teams to drive revenue by increasing the number of qualified visitors to Lending public site
ASSUMPTION: This role requires a strong understanding of digital marketing best practices, as well as the ability to work effectively with a wide range of stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree or College diploma in Business/Marketing/Technology
Experience: 5+ years of digital marketing experience, ideally with a focus on digital client acquisition
Required Skills:
- Excellent project management and organizational skills
- Ability to build strong relationships and integrate skills with ability to influence internal and external peers and partners
- Proactive and results-driven approach
- Technical skills, including familiarity with:
- Creating reports and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove
- Website A/B testing and personalization tools
- Working in Content Management Systems
- Development/staging/production environments
- Proficiency in web development technologies, including HTML, CSS, and JavaScript
Preferred Skills:
- Financial Services marketing experience and/or experience in a large matrix organization
- Ecommerce marketing or digital product ownership experience
- Experience with digital marketing SaaS tools/products
ASSUMPTION: While not explicitly stated, having experience with digital marketing SaaS tools/products would be beneficial in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Manager Digital Marketing role in Toronto)
Benefits:
- Bonuses
- Flexible Benefits
- Competitive Compensation
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager Digital Marketing role in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1864 (As Royal Bank of Canada)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients.
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities.
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: http://www.rbc.com
ASSUMPTION: Working at RBC offers opportunities for career growth and development within a large, established organization with a strong focus on community involvement.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Digital Marketing, Personal Lending.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to move into a senior leadership role within the digital marketing team or other areas of the business
- Opportunities to work on high-impact projects that drive business results and enhance client experiences
- Access to learning and development opportunities to build skills and advance career growth
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada by population.
- Toronto is a multicultural city with a diverse range of neighborhoods and communities.
- The RBC Waterpark Place location is in the heart of downtown Toronto, offering easy access to public transportation, shopping, dining, and entertainment options.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: Working in Toronto offers a dynamic, multicultural work environment with a wide range of amenities and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management and organizational skills
- Ability to work collaboratively and influence stakeholders
- Technical skills and proficiency with relevant tools
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and ability to work in a matrixed organization
- Demonstrate your understanding of RBC's business and the role's requirements in your cover letter
- Be prepared to discuss your approach to digital marketing strategy and campaign execution
ATS Keywords: Digital Marketing, Client Acquisition, Campaign Planning, Stakeholder Management, SEO, A/B Testing, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experiences.
🛠️ Tools & Technologies
- Google Analytics
- AWS Quicksight
- Semrush
- Siteimprove
- Website A/B testing and personalization tools
- Content Management Systems
- HTML, CSS, and JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Professionalism
- Teamwork
- Accountability
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with RBC's values, particularly in the context of this role?
- How comfortable are you working in a highly matrixed organization, and how do you approach collaboration and stakeholder management in such an environment?
- How do you balance data-driven decision-making with a focus on delivering results and enhancing client experiences?
ASSUMPTION: Candidates should be prepared to discuss their alignment with RBC's values and their approach to working in a matrixed organization during the interview process.
⚠️ Potential Challenges
- Working in a highly matrixed organization can be complex and challenging, requiring strong communication and project management skills
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation
- The role may involve working with external partners and vendors, presenting additional challenges and complexities
ASSUMPTION: Candidates should be prepared to discuss their strategies for managing complexity and navigating challenges in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other digital marketing manager roles, this position places a greater emphasis on client acquisition and working collaboratively with cross-functional partners
- RBC's size and matrixed structure present unique challenges and opportunities compared to smaller organizations or startups
- Career paths within RBC may differ from those in other industries or companies, offering unique growth and development opportunities
ASSUMPTION: Candidates should research RBC's organizational structure and culture to understand the unique aspects of working for a large, established financial institution.
📝 Sample Projects
- Developing and executing a targeted digital campaign to drive new client acquisition for RBC's personal lending products
- Optimizing the Lending public site's SEO strategy to increase qualified traffic and revenue
- Collaborating with product teams to enhance the digital client onboarding experience
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to driving business results through digital marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for RBC's personal lending business?
- What are the key priorities for this role in the first 90 days?
- How does RBC support the professional development and growth of its digital marketing team members?
- What are the most significant challenges facing the digital marketing team, and how can this role contribute to addressing them?
- How does RBC measure the success of its digital marketing campaigns, and how can this role help improve performance over time?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and RBC's digital marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through RBC's careers website
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and ability to work in a matrixed organization
- Research RBC's business and the role's requirements to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
