📌 Core Information
🔹 Job Title: Manager, Digital Marketing Analytics
🔹 Company: NBCUniversal
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Entertainment Providers
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing analytics strategy across NBC Sports Next and Fandango
- Analyzing marketing, sales, and operational data to identify trends, patterns, and business opportunities
- Collaborating with cross-functional teams to align strategies and ensure data-driven decisions
- Presenting complex data insights to senior leadership and stakeholders using data visualization tools
ASSUMPTION: This role requires a strong background in marketing analytics and a proven track record of driving business growth through data-driven insights and technology solutions.
📋 Key Responsibilities
✅ Analyze marketing, sales, and operational data to identify trends, patterns, and business opportunities
✅ Perform ad hoc analysis and generate insights for decision-making across business areas like revenue, productivity, and marketing channels
✅ Create and maintain interactive dashboards, scorecards, and reports that track key performance indicators (KPIs) and campaign performance
✅ Collaborate with cross-functional teams (e.g., BI, paid marketing, sales, engineering, product) to align strategies and ensure data-driven decisions
✅ Support business and marketing initiatives by developing optimization strategies based on data insights
✅ Measure and interpret A/B testing and web experiments to optimize conversion rates and user experience
ASSUMPTION: This role requires strong analytical thinking, problem-solving abilities, and attention to detail, with the ability to interpret complex data sets and translate insights into actionable recommendations.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field such as Marketing, Business, Data Analytics, Data Science, Economics, Statistics, Computer Science, or related field
Experience: 4+ years of experience in marketing analytics, MarTech, business intelligence, or a related field, with a proven track record of driving business growth through data-driven insights and technology solutions.
Required Skills:
- Proficient in SQL for data extraction and manipulation (2+ years of experience with MSSQL/Postgres/MYSQL)
- Extensive understanding of visual analytics platforms such as Datorama, Tableau, Looker, or similar platforms
- Proficient in analytics tools like Google Analytics (GA/GA4), Adobe Analytics, or other web tracking platforms
- Understanding of data warehouses, data marts, data repositories, and basic data architecture
- Comprehensive understanding of mobile tracking on iOS and Android, including SKAdNetwork, probabilistic matching, and deterministic attribution
- Strong analytical thinking, problem-solving abilities, and attention to detail
- Excellent communication, both written and verbal, with the ability to present complex data to non-technical stakeholders
- Effective project management skills with the ability to meet deadlines and drive projects forward
- Ability to prioritize and manage multiple projects in a fast-paced environment
- Collaborative mindset with experience in cross-functional teamwork
Preferred Skills:
- Experience/knowledge working with CDPs such as mParticle
- Knowledge of programming languages like Python or R for data analysis
- Passion for movies and the entertainment industry
- Basic understanding of core performance marketing platforms such as Google and Meta
- Passion for analytics and digital marketing
ASSUMPTION: Candidates should have a strong background in marketing analytics and a proven track record of driving business growth through data-driven insights and technology solutions.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing analytics role in the Orlando, FL area)
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Paid time off and company holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts on NBCUniversal products and services
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement requiring on-site presence for a minimum of 3 days per week
ASSUMPTION: Salary range is estimated based on industry standards for a mid-senior level marketing analytics role in the Orlando, FL area. Actual salary may vary based on candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading entertainment and media company that creates and distributes world-class content across various platforms, including film, television, streaming, and theme parks.
Company Size: NBCUniversal is a large company with over 10,000 employees globally, offering a wide range of career opportunities and resources for professional growth.
Founded: NBCUniversal was founded in 1926 and has since grown into a prominent media and entertainment conglomerate.
Company Description:
- Creates and distributes world-class content across film, television, streaming, and theme parks
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a well-established company with a strong brand and a diverse range of content and services, providing a stable and exciting work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Director, Marketing Analytics & Technology
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential to advance to a Director or Senior Manager role within the marketing analytics team
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- possibility to transition to SpinCo, a new publicly traded company comprised of most of NBCUniversal's cable television networks and digital assets, as the spin-off is expected to be completed during 2025
ASSUMPTION: This role offers significant growth potential within the marketing analytics team and the broader organization, as well as the opportunity to be part of a new company as it takes shape through the SpinCo spin-off.
🌍 Location & Work Environment
Office Type: NBCUniversal's Orlando office is a modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): 1000 Universal Studios Plaza, Orlando, FL 32819, United States
Geographic Context:
- Orlando, FL is a major hub for entertainment, tourism, and technology industries
- The city offers a diverse range of cultural attractions, theme parks, and outdoor recreation opportunities
- Orlando has a humid subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement requiring on-site presence for a minimum of 3 days per week
ASSUMPTION: The Orlando office provides a modern, collaborative work environment with easy access to various entertainment, cultural, and recreational amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving abilities
- Collaboration and teamwork skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and cultural fit
- Be ready to discuss your approach to data analysis, interpretation, and presentation
- Research NBCUniversal's recent projects and initiatives to demonstrate your enthusiasm for the company and the role
ATS Keywords: Marketing Analytics, Data Analysis, Data Visualization, SQL, Digital Marketing, Project Management, Stakeholder Management, A/B Testing, Business Intelligence, Marketing Technologies, Collaboration, Problem Solving
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis and interpretation skills, communication and presentation skills, problem-solving abilities, collaboration and teamwork skills, and cultural fit with NBCUniversal's values.
🛠️ Tools & Technologies
- Data visualization tools: Datorama, Tableau, Looker, or similar platforms
- Analytics tools: Google Analytics (GA/GA4), Adobe Analytics, or other web tracking platforms
- Programming languages: SQL, Python, R (optional)
- Data warehouses and repositories: Google BigQuery, Amazon Redshift, Snowflake
- ETL processes and big data platforms
- Marketing technologies: Google and Meta platforms, CDPs such as mParticle
ASSUMPTION: This role requires proficiency in data visualization tools, analytics tools, and programming languages, as well as familiarity with data warehouses, repositories, and ETL processes.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We strive to foster a diverse, equitable, and inclusive culture where everyone feels supported, embraced, and heard
- Excellence: We deliver world-class content and experiences that reflect the current and ever-changing face of the world
- Integrity: We act with honesty, fairness, and respect in all our interactions
- Creativity: We encourage innovation, imagination, and the pursuit of new ideas
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Agile: We adapt to change and embrace new challenges with flexibility and resilience
- Data-driven: We make informed decisions based on data insights and analytics
- Customer-focused: We prioritize the needs and preferences of our customers and audiences
Self-Assessment Questions:
- How do your personal values align with NBCUniversal's company values?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or work environment?
- How do you approach collaborating with team members who have different work styles or perspectives than your own?
ASSUMPTION: NBCUniversal values a diverse, inclusive, and collaborative work environment where employees feel supported, embraced, and heard. Candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced environment with multiple projects and tight deadlines
- Managing stakeholders with varying levels of data literacy and technical expertise
- Keeping up-to-date with the latest marketing technologies and trends
- Balancing the need for data-driven decision-making with the need for quick and efficient execution
- Navigating a large organization with multiple brands and business units
ASSUMPTION: This role requires strong project management skills, the ability to prioritize and manage multiple projects, and the ability to work effectively with stakeholders at varying levels of data literacy and technical expertise.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position offers a unique opportunity to work across multiple brands and business units within a large entertainment and media company
- Unlike roles in smaller organizations or startups, this role may require more time spent on stakeholder management and navigating a larger organizational structure
- Career progression in this role may involve transitioning to SpinCo, a new publicly traded company, as the spin-off is expected to be completed during 2025
ASSUMPTION: This role offers a unique opportunity to work across multiple brands and business units within a large entertainment and media company, with potential career progression involving a transition to SpinCo.
📝 Sample Projects
- Developing and implementing a comprehensive marketing analytics strategy for NBC Sports Next and Fandango
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and product improvements
- Optimizing marketing attribution models to improve spend efficiency and maximize ROI
- Creating and maintaining interactive dashboards and reports to track key performance indicators (KPIs) and campaign performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the successful candidate may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing analytics strategy for NBC Sports Next and Fandango, and how this role fits into its implementation?
- How does this role collaborate with other teams and departments within NBCUniversal, such as product, engineering, and sales?
- What are the most pressing challenges facing the marketing analytics team, and how can this role help address them?
- How does NBCUniversal support the professional development and growth of its marketing analytics team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, priorities, and growth opportunities, as well as the company's culture and support for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and cultural fit
- Research NBCUniversal's recent projects and initiatives to demonstrate your enthusiasm for the company and the role
- Follow up with the hiring manager or HR representative within 7 days of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
