📌 Core Information
🔹 Job Title: Manager, Digital Marketing
🔹 Company: Move Travel Sdn. Bhd.
🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia
🔹 Job Type: On-site
🔹 Category: Travel Arrangements
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading full-funnel digital marketing campaigns across multiple platforms
- Managing campaign setup, monitoring, and reporting
- Collaborating with cross-functional teams to drive performance and app growth
- Analyzing campaign performance and providing data-driven recommendations
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and optimization of digital marketing campaigns.
📋 Key Responsibilities
✅ Plan, execute, and optimize digital marketing campaigns across Google Ads, DV360, Meta Ads, and TikTok Ads
✅ Manage end-to-end campaign setup, monitoring, and reporting
✅ Work with Martech platforms such as Appsflyer and Appfollow for mobile attribution, analytics, and app reputation management
✅ Analyze campaign performance, generate insights, and recommend optimizations to achieve KPIs like installs, app engagement, ROAS, and CPA
✅ Manage budgets, forecast spends, and ensure effective allocation of digital investments
✅ Coordinate with internal teams and external agencies for smooth campaign execution
✅ Stay up-to-date with digital marketing trends, platform updates, and industry best practices
✅ Provide regular performance reports to stakeholders with actionable recommendations
✅ Support broader digital initiatives, including CRM, retargeting, app store optimization (ASO), and growth hacking strategies
ASSUMPTION: This role involves a high level of autonomy and requires strong project management, communication, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Digital Media, or related field
Experience: 5-7 years of hands-on experience in digital marketing with a focus on performance marketing
Required Skills:
- Proven track record of managing campaigns across DV360, Meta Ads, TikTok Ads
- Strong understanding of Martech platforms like Moengage, Clevertap, Appsflyer (MMP), and Appfollow (ASO & reputation management)
- Analytical mindset with proficiency in performance tracking, attribution models, and data-driven decision-making
- Strong understanding of mobile app marketing, including user acquisition and retention strategies
- Experience in working with large datasets, dashboards, and reporting tools
- Excellent project management, communication, and stakeholder management skills
- Ability to thrive in a fast-paced, agile environment
Preferred Skills:
- Experience with other tools like Bigquery, GTM, Google Analytics
- Knowledge of SEO, ASO, CRM tools, and customer journey mapping
- Experience in the travel, e-commerce, or app-based industry
ASSUMPTION: Candidates with a proven track record in managing digital marketing campaigns and strong analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager role in Kuala Lumpur, the estimated salary range is RM 120,000 - RM 180,000 per annum.
Benefits:
- Competitive salary package
- Performance-based bonuses
- Opportunities for professional growth and development
- Health insurance and other employee benefits
Working Hours: Full-time, Monday to Friday, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Move Travel operates in the travel arrangements industry, focusing on group incentives, congresses and meetings, corporate hospitality, and corporate travel.
Company Size: Move Travel is a small company with 11-50 employees, offering a close-knit work environment with opportunities for growth and impact.
Founded: Move Travel was founded in 2006 and has since established itself as a fully licensed tour operator with extensive experience in destination management services.
Company Description:
- Move Travel specializes in organizing and supporting all destination management services related to meetings, incentives, conferences, exhibitions, and product launches in Southern Europe.
- The company also offers team building and corporate hospitality days in various sporting activities.
- Move Travel manages the entire event process, from conception to fine details, focusing on achieving clients' objectives.
Company Specialties:
- Group Incentives Trips
- Congresses & Meetings
- Corporate Hospitality
- Corporate Travel
Company Website: https://www.movetravel.com/
ASSUMPTION: Move Travel's focus on destination management services and corporate events requires candidates with strong organizational skills and the ability to manage complex projects.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the digital marketing team.
Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and oversee junior marketing team members and external agencies.
Work Arrangement: This is an on-site position, requiring candidates to work from the company's Kuala Lumpur office.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to expand responsibilities based on performance and company growth
- Possibility to work on diverse projects across various industries and regions
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and leadership.
🌍 Location & Work Environment
Office Type: Move Travel's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business environment
- The city offers a mix of modern infrastructure and historic landmarks, providing a unique blend of urban and cultural experiences
- Kuala Lumpur has a tropical rainforest climate, with warm and humid weather year-round
Work Schedule: The work schedule is generally Monday to Friday, with flexibility for occasional overtime as needed to manage campaigns and projects
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic office environment and be able to manage their time effectively to meet deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Head of Marketing and relevant team members
- Final interview with the CEO or another senior executive
- Background check and reference verification
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of digital marketing trends and platform updates
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved
- Showcase your ability to work collaboratively with cross-functional teams and external agencies
ATS Keywords: Digital Marketing, Performance Marketing, Google Ads, Meta Ads, TikTok Ads, Martech, Appsflyer, Appfollow, Analytics, Campaign Management, Budget Management, Data Analysis, Project Management, Communication, Stakeholder Management, Mobile App Marketing
ASSUMPTION: Move Travel's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Meta Ads
- TikTok Ads
- Appsflyer
- Appfollow
- Martech platforms (e.g., Moengage, Clevertap)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of managing successful digital marketing campaigns?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you a self-starter with strong project management skills?
ASSUMPTION: Candidates who align with Move Travel's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously
- Keeping up with the fast-paced nature of the digital marketing industry
- Collaborating effectively with cross-functional teams and external agencies
- Working in a small company with limited resources
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager role in other industries, but with a focus on the travel and events sector
- Compared to other digital marketing roles, this position requires a strong understanding of mobile app marketing and user acquisition strategies
- Career progression in this role could lead to senior marketing positions or specialized roles within the travel and events industry
ASSUMPTION: Candidates should have experience in digital marketing and be interested in working in the travel and events industry.
📝 Sample Projects
- Planning and executing a successful mobile app launch campaign, including user acquisition and retention strategies
- Optimizing a large-scale Google Ads campaign to improve ROAS and CPA
- Managing a team to deliver a comprehensive digital marketing strategy for a major corporate event
ASSUMPTION: Candidates should be able to provide examples of successful digital marketing projects they've managed and the results they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Move Travel support the professional growth and development of its employees?
- What are the most challenging aspects of working in the digital marketing team at Move Travel?
- How does Move Travel measure the success of its digital marketing campaigns, and what KPIs are most important?
ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved
- Showcase your ability to work collaboratively with cross-functional teams and external agencies
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
