📌 Core Information
🔹 Job Title: Manager, Digital Marketing
🔹 Company: Whirlpool
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy and execution of transformational products for the business
- Monitoring product performance and identifying opportunities to improve scalability and performance
- Managing a team of product owners, suppliers, and resource allocation
- Collaborating with stakeholders with conflicting priorities
- Effective communication of progress to the organization
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple priorities.
📋 Key Responsibilities
✅ Define strategy and vision for the area and products
✅ Manage the team of product owners, suppliers, and resource allocation
✅ Lead the strategy, planning, prioritization, and execution of initiatives
✅ Monitor product performance and identify opportunities to improve performance and scalability
✅ Promote decision-making based on data and connected to the strategic imperatives of the business and consumer experience
✅ Manage CAPEX and OPEX
✅ Promote alignment between stakeholders with conflicting priorities
✅ Effectively communicate progress to the organization
✅ Have in-depth discussions with the technology team for the best solution definition
ASSUMPION: This role involves a high degree of autonomy and requires strong leadership and strategic planning skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product development, with at least 3 years in a leadership role
Required Skills:
- Advanced/Fluent English
- Proven experience in product development routines with agile methodology
- Experience in people management and multifunctional teams
- Proven experience dealing with tech discussions, conflict management, and prioritization with senior stakeholders
Preferred Skills:
- Knowledge of Vtex Platform and SAP
- Hands-on, resilience, process vision, organization, and analytical capacity
- Data-based decision making and risk analysis
- Experience balancing conflicting priorities while dealing with ambiguity
- Communication skills and stakeholders management
ASSUMPION: Strong communication skills and the ability to manage stakeholders effectively are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Manager, Digital Marketing role in Brazil)
Benefits:
- No dress code
- Gympass
- Transportation voucher, Shuttle buses, or Free parking at the company
- Food voucher
- Meal on site
- Health plan, dental plan, life insurance, and private pension plan
- Employee Support Program
- Daycare assistance or nursery at the company
- On-site services: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room
- Two weeks of remote work from anywhere
- After 5 years with the company, eligible employees can take four weeks of paid leave
- Discount on products through Compra Certa
- Discount on insurance (pet, auto, home, bike, travel, and more)
- Extended maternity/paternity leave
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range and benefits package are competitive for the role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Whirlpool operates in the manufacturing industry, focusing on home appliances. The market is competitive, and the company faces challenges from both established competitors and new entrants.
Company Size: Whirlpool is a large, multinational corporation with over 10,000 employees globally. This size offers opportunities for career growth and development but may also have a more structured, hierarchical work environment.
Founded: Whirlpool was founded in 1911 and has a long history of innovation and leadership in the home appliance industry.
Company Description:
- Whirlpool is committed to improving life at home through innovative products and services
- The company values integrity, respect, inclusion & diversity, one Whirlpool, and the spirit of winning
- Whirlpool is dedicated to being the best kitchen and laundry company, constantly pursuing improvement
Company Specialties:
- Brand leadership
- Product leadership
- Operational excellence
- People excellence
- Innovation
- Manufacturing
- Diversity & inclusion
- Social responsibility
- Environmental sustainability
- Marketing
Company Website: Whirlpool Careers
ASSUMPTION: Working at Whirlpool offers opportunities to work on well-known brands and contribute to a company with a strong commitment to innovation and improvement.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Manager, Digital Marketing, will report directly to the Director of Digital Marketing and will oversee a team of product owners, suppliers, and other resources.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work. The specific on-site requirements may vary depending on the team's needs and the individual's role within the team.
Growth Opportunities:
- Advancement to a senior leadership role within the digital marketing team
- Expansion into other areas of the business, such as product management or general management
- International assignments or relocation opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing team and potentially across the broader organization.
🌍 Location & Work Environment
Office Type: Whirlpool's São Paulo office is a modern, collaborative workspace with on-site amenities and services to support employees' well-being and productivity.
Office Location(s): The São Paulo office is located in the Brooklin neighborhood, offering easy access to public transportation and nearby amenities.
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a diverse population and a vibrant cultural scene
- The city is a major economic hub, with a strong focus on technology, finance, and manufacturing industries
- São Paulo offers a wide range of housing options, from urban apartments to suburban homes, with varying costs and commute times
Work Schedule: The work schedule for this hybrid role is flexible, with a core working hours requirement and the option to work remotely for up to two weeks per year.
ASSUMPTION: Working in São Paulo offers a dynamic, multicultural environment with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and stakeholder management skills
- Technical proficiency in digital marketing and product development
- Cultural fit and alignment with Whirlpool's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Whirlpool's company culture and values to demonstrate your fit
- Showcase your understanding of the digital marketing landscape and trends
ATS Keywords: Digital Marketing, Product Development, Agile Methodology, Stakeholder Management, Strategic Planning, Data Analysis, Conflict Management, Team Leadership, Hybrid Work, Remote Work
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Vtex Platform
- SAP
- Agile project management tools (e.g., Jira, Asana)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with the listed tools and technologies is beneficial but not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Inclusion & Diversity
- One Whirlpool
- The Spirit of Winning
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life?
- Can you provide an example of when you showed respect for a colleague or team member?
- How have you contributed to an inclusive and diverse work environment in the past?
- Describe a time when you had to balance multiple priorities and manage conflicting stakeholders.
- How do you approach strategic planning and decision-making based on data and analytics?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Whirlpool's company culture and values.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple priorities and conflicting stakeholder needs
- Adapting to a dynamic and evolving work environment
- Working in a large, multinational corporation with a structured hierarchy
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a complex, fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Manager or Digital Marketing Manager position in other organizations
- However, the specific focus on transformational products and services sets it apart from other roles in the industry
- Career paths for this role may include advancement to senior leadership positions within digital marketing or expansion into other areas of the business
ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing and launching a new e-commerce platform for a major appliance brand
- Implementing a customer loyalty program to drive repeat purchases and improve customer satisfaction
- Conducting market research and analysis to inform product development and marketing strategies
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader organization and contribute to the company's strategic goals?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
- How does Whirlpool support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Whirlpool Careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Whirlpool's company culture and values to demonstrate your fit
- Showcase your understanding of the digital marketing landscape and trends
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
