🔹 Job Title: Manager - Digital Marketing
🔹 Company: PwC
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have a proven track record in digital marketing, particularly in lead generation and SEO.
✅ Develop and implement digital marketing strategies that drive lead generation and brand positioning
✅ Conduct research on industry trends and competitor activities to inform strategic marketing initiatives
✅ Oversee the creation and management of website content, ensuring it is engaging, informative, and optimized for search engines
✅ Create and manage a content calendar to ensure consistent and engaging content across digital platforms
✅ Design and implement targeted email marketing campaigns to nurture leads and engage existing customers
✅ Oversee social media presence and manage digital advertising campaigns to increase brand awareness
✅ Track, analyze, and report on key performance metrics for digital marketing campaigns
✅ Utilize data-driven insights to optimize marketing strategies and improve conversion rates
✅ Manage the digital marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution
✅ Collaborate with cross-functional teams to align marketing efforts with overall company goals and drive growth
✅ Develop and maintain strategic partnerships to expand marketing reach and drive growth
✅ Conduct surveys and feedback sessions to understand customer preferences and refine marketing approaches
✅ Organize webinars and events to engage the community and promote the company's solutions
✅ Stay abreast of emerging digital marketing technologies and trends to keep the company competitive and ensure marketing strategies are cutting-edge and effective
✅ Develop and implement a crisis communication plan to effectively manage any negative publicity or challenges
✅ Provide guidance and mentorship to junior marketing team members, fostering a culture of learning and professional growth
ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively in a dynamic, fast-paced environment. Strong project management skills and the ability to manage multiple priorities are essential for success in this role.
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: Proven experience in digital marketing, particularly in lead generation and SEO
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in lead generation and SEO are most likely to succeed in this role. Familiarity with the HR industry and HRMS systems is a plus but not required.
Salary Range: The salary range for this role is estimated to be between RM 150,000 and RM 250,000 per year, based on industry standards for a digital marketing manager with 5-10 years of experience in Malaysia. However, the actual salary may vary depending on the candidate's qualifications and experience.
Benefits:
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:30 PM. However, the role may require occasional overtime or work on weekends to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Benefits may also vary depending on the company's policies and the candidate's employment contract.
Industry: PwC is a multinational professional services network headquartered in London, United Kingdom. It is one of the "Big Four" accounting firms, along with Deloitte, EY, and KPMG. PwC provides a wide range of services, including audit and assurance, tax, and consulting services to a wide range of clients.
Company Size: PwC is a large company with over 295,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and industries. However, it may also mean a more structured and hierarchical work environment.
Founded: PwC was founded in 1854 and has since grown to become one of the largest professional services firms in the world. The company has a long history and a strong reputation for excellence and integrity.
Company Description:
Company Specialties:
Company Website: http://www.pwc.com/ar
ASSUMPTION: PwC's large size, global presence, and extensive service offerings provide opportunities for career growth and exposure to diverse projects and industries. The company's strong reputation for excellence and integrity makes it an attractive employer for many professionals.
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to manage and mentor team members. The role also involves collaborating with cross-functional teams and stakeholders to drive marketing efforts and achieve business objectives.
Reporting Structure: The Digital Marketing Manager reports directly to the Head of Marketing or a similar role within the organization. The manager is responsible for leading the digital marketing team and overseeing the execution of marketing campaigns and strategies.
Work Arrangement: This role is on-site, with the primary workplace being the company's office in Kuala Lumpur, Malaysia. However, the role may require occasional remote work or travel to attend industry events, conferences, or client meetings.
Growth Opportunities:
ASSUMPTION: The role offers opportunities for career growth and development within the marketing department and the broader organization. The company's large size and diverse service offerings provide ample opportunities for professionals to specialize and advance their careers.
Office Type: PwC's Kuala Lumpur office is a modern, professional workspace with collaborative areas, meeting rooms, and private offices. The office is designed to foster productivity, creativity, and teamwork.
Office Location(s): The Kuala Lumpur office is located in the heart of the city's business district, providing easy access to public transportation, shopping, and dining options.
Geographic Context:
Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM. However, the role may require occasional overtime or work on weekends to meet project deadlines or attend industry events.
ASSUMPTION: The Kuala Lumpur office provides a professional and collaborative work environment, with ample opportunities for networking and career growth. The city's vibrant culture and diverse offerings make it an attractive place to live and work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, SEO, SEM, Content Marketing, Email Marketing, Social Media Management, Performance Analysis, Budget Management, Collaboration, Customer Engagement, Innovation, Crisis Management, Training, Mentorship, Analytical Skills, Communication
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing skills and experience, as well as strategic thinking and leadership abilities. Candidates should tailor their application materials and prepare thoroughly for the interview to increase their chances of success.
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should highlight their experience with these tools in their application materials and be prepared to discuss their proficiency during the interview.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should carefully consider how their personal values and work style align with PwC's corporate culture and values. They should be prepared to discuss their alignment with the company's values and how they contribute to a positive and inclusive work environment.
ASSUMPTION: The role presents several challenges that require strong leadership, communication, and project management skills. Candidates should be prepared to discuss their strategies for overcoming these challenges and their ability to thrive in a fast-paced, dynamic work environment.
ASSUMPTION: The role offers a unique opportunity to lead digital marketing efforts in a large, global organization with a strong reputation for excellence and integrity. Candidates should consider the advantages and challenges of working in a large, multinational organization and how they align with their career goals and aspirations.
ASSUMPTION: The role offers a wide range of projects and initiatives that require strategic thinking, leadership, and strong communication skills. Candidates should be prepared to discuss their experience with similar projects and their ability to drive results in a dynamic, fast-paced environment.
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry. They should also be prepared to discuss their own career goals and aspirations, and how this role fits into their long-term plans.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.