📌 Core Information
🔹 Job Title: Manager, Digital Marketing
🔹 Company: Crocs, Inc.
🔹 Location: Gangnam-gu, Seoul, South Korea
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital performance marketing strategies to increase brand preference, drive traffic, and boost sales.
- Managing and optimizing various digital marketing channels such as Paid Search, Email Marketing, Social Media, Display Advertising, and the Crocs App.
- Collaborating with cross-functional teams to build compelling campaigns and optimize digital assets.
- Analyzing performance metrics to ensure desired outcomes and maximize ROI.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in performance marketing to drive results across multiple digital channels.
📋 Key Responsibilities
✅ Develop and manage digital performance marketing strategies aligned with Crocs Korea's brand positioning, sales targets, and digital marketing budget.
✅ Oversee and optimize various digital marketing channels, including Paid Search, Email Marketing, Social Media, Display Advertising, and the Crocs App.
✅ Manage affiliate marketing and app acquisition, engagement, and retention strategies.
✅ Monitor and analyze performance metrics, and adjust strategies as needed to achieve desired outcomes.
✅ Collaborate with cross-functional teams to ensure consistency in brand messaging, visual identity, and tone across all digital platforms and campaigns.
✅ Manage relationships with digital marketing agencies, vendors, influencers, and affiliate partners to maximize ROI on digital marketing investments.
ASSUMPTION: This role requires a data-driven approach, strong attention to detail, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Degree in any general discipline or related field
Experience: Over 10 years of professional experience in digital marketing, with a minimum of 3+ years of performance marketing
Required Skills:
- Proven experience running performance marketing and KPI measurements
- Proven track record of delivering growth from multiple digital advertising sources
- Strong understanding of Affiliate marketing
- Experience in CRM marketing (via Email, Kakao channel, App, etc.)
- Advanced knowledge of Web Analytics tools: Google Analytics/Adobe Analytics
- Fluent/advanced in written and spoken English & Korean
- Team management experience
- App marketing experience
- Basic knowledge in HTML and Photoshop/XD
Preferred Skills:
- Experience in managing large sets of complex data with excellent attention to details
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on performance marketing, to excel in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager role in Seoul, South Korea, with 10+ years of experience, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's specific skills and experience.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee discount on Crocs products
- Paid time off and holidays
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Crocs, Inc. is a global leader in casual footwear, known for its iconic clogs and comfortable, easy-to-wear designs.
Company Size: 5,001-10,000 employees. As a mid-sized company, Crocs offers a blend of structured processes and opportunities for growth and innovation.
Founded: 2002. Crocs was founded in Boulder, Colorado, and has since grown into a global brand with a presence in over 90 countries.
Company Description:
- Crocs, Inc. is committed to creating comfortable, easy-to-wear footwear for everyone, with a focus on modern comfort and effortless style.
- The company is dedicated to making a positive impact through innovative footwear and socially conscious business practices.
- Crocs offers a diverse range of products, including its iconic clogs, the HEYDUDE line, and trendsetting collaborations.
Company Specialties:
- Casual footwear
- Comfort and style
- Innovative design
- Sustainable and socially conscious business practices
Company Website: http://www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company with a strong brand presence, offering opportunities for career growth and development in the retail industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the digital marketing team.
Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including Owned Site, Brand Marketing, and regional & global stakeholders.
Work Arrangement: On-site, full-time position with flexible hours based on project needs.
Growth Opportunities:
- Potential advancement to a senior or director-level role within the marketing department.
- Expansion of responsibilities to include additional regions or product lines.
- Opportunities to work on special projects or initiatives that drive company growth and innovation.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Crocs Korea's digital marketing efforts and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee comfort and well-being.
Office Location(s): Gangnam-gu, Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of over 10 million people.
- The Gangnam-gu district is a major commercial and financial hub, known for its vibrant culture, shopping, and dining options.
- Seoul offers a high quality of life, with excellent public transportation, education, and healthcare systems.
Work Schedule: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs.
ASSUMPTION: The work environment at Crocs Korea is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Crocs' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
- Demonstrate your understanding of the South Korean market and Crocs' brand by providing specific examples of how you would approach digital marketing strategies for the region.
ATS Keywords: Digital Marketing, Performance Marketing, Data Analysis, Content Development, Collaboration, Affiliate Marketing, CRM Marketing, Web Analytics, Team Management, App Marketing, Communication Skills, Attention to Detail, Creative Development, Budget Management, Campaign Optimization, Cross-Functional Teamwork
ASSUMPTION: The application process at Crocs Korea is competitive, and candidates should be prepared to demonstrate their expertise and passion for digital marketing.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Social media platforms (Kakao channel, Facebook, Instagram)
- Email marketing software
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Comfort
- Innovation
- Collaboration
- Sustainability
- Social responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Crocs' value of comfort in your approach to digital marketing?
- Can you provide an example of a time when you had to adapt to a significant change in a digital marketing campaign or strategy?
- How do you ensure that your digital marketing efforts align with Crocs' brand identity and messaging?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Crocs' values and work style to excel in this role.
⚠️ Potential Challenges
- The South Korean market is highly competitive, with a strong focus on e-commerce and mobile marketing.
- Crocs Korea operates in a fast-paced and dynamic retail environment, requiring adaptability and quick decision-making.
- The role may involve managing multiple stakeholders, including regional and global teams, which can present unique challenges in communication and collaboration.
- The Gangnam-gu district has a high cost of living, which may impact the candidate's personal budget and lifestyle.
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a competitive and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on performance marketing and driving sales through various digital channels.
- The South Korean market presents unique opportunities and challenges compared to other regions, requiring a deep understanding of local consumer behavior and preferences.
- This role offers the opportunity to work for a well-established global brand with a strong presence in the casual footwear industry.
ASSUMPTION: Candidates should research the South Korean market and Crocs' brand to better understand the unique aspects of this role compared to similar positions in other regions or industries.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and drive app downloads in South Korea.
- Optimizing the Crocs Korea website and app to improve user experience and conversion rates, leading to increased sales and customer loyalty.
- Collaborating with regional and global teams to create and implement a comprehensive digital marketing strategy that aligns with Crocs' global brand positioning and sales targets.
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience with relevant digital marketing projects and their impact on business outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into Crocs Korea's overall digital marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the digital marketing department, and how does this role collaborate with other teams within the organization?
- How does Crocs Korea support the professional development and growth of its employees, particularly within the digital marketing team?
- What are the most significant challenges facing the digital marketing team in the South Korean market, and how can this role contribute to overcoming them?
- How does Crocs Korea measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving digital marketing success at Crocs Korea.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Crocs Careers website
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements, with a focus on performance marketing and driving sales through digital channels.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability, as well as your understanding of the South Korean market and Crocs' brand.
- Research the South Korean market and Crocs' brand to demonstrate your understanding of the unique aspects of this role compared to similar positions in other regions or industries.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
