📌 Core Information
🔹 Job Title: Manager, Digital Marketing
🔹 Company: Edwards Lifesciences
🔹 Location: USA IRV-1472 Alton/DBC6-7
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns to support key business initiatives and product launches
- Managing the digital ecosystem, including website and digital assets
- Analyzing digital performance metrics to improve marketing effectiveness
- Collaborating with cross-functional teams to ensure digital strategies align with business priorities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive digital marketing success.
📋 Key Responsibilities
✅ Develop and optimize omnichannel campaigns including email, web, SEO/SEM, paid media, and social media to drive awareness, education, and adoption among interventional cardiologists and heart teams
✅ Collaborate with cross-functional teams to ensure digital strategies align with business priorities, and deliver regionally relevant, consistent customer experiences across all touch points
✅ Manage media agencies and vendors to ensure timely and cost-effective execution of campaigns and projects
✅ Champion internal digital marketing enablement through education, playbooks, and collaborative planning processes with global and regional stakeholders
✅ Contribute to annual strategic planning and budgeting for digital marketing programs, ensuring alignment with business goals
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's Degree or Master's Degree
Experience: 8+ years of relevant work experience in digital marketing
Required Skills:
- Proven experience in articulating digital initiatives and educating other members of the organization
- Experience with marketing automation platforms and tools (e.g., web CMS, CRM, ABM platforms)
- Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
- Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint
Preferred Skills:
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Extensive knowledge and understanding of digital campaigns, tools, and landscape
- Strict attention to detail
- Ability to manage competing priorities in a fast-paced environment
- Proven successful project management skills
ASSUMPTION: Candidates with a strong background in digital marketing, excellent communication skills, and experience working with cross-functional teams are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $118,000 to $167,000 (highly experienced) per year
Benefits:
- Competitive salaries and performance-based incentives
- Wide variety of benefits programs to address the diverse individual needs of employees and their families
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Manager, Digital Marketing role in the Medical Equipment Manufacturing industry. Benefits are competitive and tailored to individual employee needs.
📌 Applicant Insights
🔍 Company Context
Industry: Edwards Lifesciences is a global leader in the medical device industry, with a patient-focused culture of innovation
Company Size: 10,001+ employees
Founded: 1958
Company Description:
- Edwards Lifesciences is dedicated to solving the complex challenges of structural heart disease to transform treatment and significantly improve patients’ lives
- The company offers a wide range of medical devices, including heart valves, surgical monitoring equipment, and transcatheter mitral and tricuspid therapies
- Edwards Lifesciences is committed to enhancing the surgical recovery experience for patients and healthcare providers
Company Specialties:
- Medical Devices
- Heart Valves
- Surgical Monitoring
- Structural Heart Disease
- Health Care Technology
- Heart Innovations
- Medical Innovations
- Heart Valve Technologies
- Heart Valve Therapies
- Transcatheter Mitral & Tricuspid Therapies
- Vascular Catheters
- Anesthesia
- Hospital Administration
- Enhanced Surgical Recovery
- R&D Engineering
- Manufacturing
- Quality Engineering
Company Website: http://www.edwards.com
ASSUMPTION: Edwards Lifesciences is a well-established company with a strong focus on innovation and improving patient outcomes in the medical device industry.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Director of Digital Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the digital marketing team or explore other opportunities within Edwards Lifesciences
- Chance to work on high-impact projects and contribute to the company's mission of improving patient lives
- Opportunity to learn and develop skills in a dynamic and innovative environment
ASSUMPTION: This role offers growth opportunities through working on high-impact projects and contributing to the company's mission, as well as the potential to grow within the digital marketing team or explore other opportunities within Edwards Lifesciences.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Irvine, CA
Geographic Context:
- Irvine, CA, is located in Orange County, with a population of approximately 300,000
- The area offers a mix of urban and suburban living, with numerous parks, beaches, and cultural attractions
- Irvine is known for its high-quality schools, safe neighborhoods, and strong local economy
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The work environment at Edwards Lifesciences is collaborative, innovative, and focused on improving patient outcomes. The Irvine, CA location offers a mix of urban and suburban living with numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategy
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Research Edwards Lifesciences and the TMTT (Transcatheter Mitral and Tricuspid Therapies) business unit to demonstrate your understanding of the company and its mission
ATS Keywords: Digital Marketing, Campaign Management, SEO, SEM, Email Marketing, Social Media, Analytics, Project Management, B2B Sales, Marketing Automation, CRM, Communication, Interpersonal Skills, Attention to Detail, Relationship Management, Strategic Planning
ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on digital marketing expertise, cross-functional collaboration, and cultural fit. Tailoring your application materials to highlight relevant experience and skills will increase your chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Salesforce.com)
- CRM software
- Microsoft Office Suite (Excel, PowerPoint)
- SEO/SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, Microsoft Office Suite, SEO/SEM tools, and social media management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Quality-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on driving results and improving patient outcomes
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing success in a B2B environment?
- Are you comfortable working in a dynamic, collaborative, and fast-paced environment?
- Do you share Edwards Lifesciences' commitment to improving patient lives through innovative medical technologies?
ASSUMPTION: Candidates who are patient-focused, innovative, collaborative, accountable, and quality-driven, with a proven track record of driving digital marketing success in a B2B environment, are likely to be a strong fit for Edwards Lifesciences.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
- Keeping up with the latest digital marketing trends and tools
- Balancing regional relevance with global consistency in customer experiences
ASSUMPTION: This role may present challenges in managing multiple priorities, working with complex B2B sales processes, staying current with digital marketing trends, and balancing regional relevance with global consistency.
📈 Similar Roles Comparison
- This role is unique in its focus on the TMTT (Transcatheter Mitral and Tricuspid Therapies) business unit within Edwards Lifesciences
- Compared to similar digital marketing manager roles in the medical device industry, this position offers a unique opportunity to work on innovative therapies and contribute to improving patient lives
- Career progression may involve moving into other digital marketing roles within Edwards Lifesciences or exploring opportunities in related industries
ASSUMPTION: This role offers a unique opportunity to work on innovative therapies and contribute to improving patient lives, with potential career progression within Edwards Lifesciences or related industries.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new transcatheter mitral or tricuspid therapy
- Optimizing the TMTT digital ecosystem to improve user experience and drive engagement
- Analyzing digital performance metrics to identify trends and opportunities for improvement
ASSUMPTION: Sample projects for this role may involve developing and executing digital marketing campaigns, optimizing the digital ecosystem, and analyzing performance metrics to drive improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the TMTT digital ecosystem and the plans for its evolution?
- How does this role collaborate with other teams within Edwards Lifesciences, such as clinical affairs, quality engineering, or sales and marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Edwards Lifesciences support the professional development and growth of its employees?
- What is the company's approach to work-life balance for this role?
ASSUMPTION: Asking these questions during the interview can help you better understand the role, the company culture, and the opportunities for professional growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Research Edwards Lifesciences and the TMTT (Transcatheter Mitral and Tricuspid Theries) business unit to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
