Manager, Digital Marketing (Dickies EMEA)

📌 Core Information

🔹 Job Title: Manager, Digital Marketing (Dickies EMEA)

🔹 Company: VF Corporation

🔹 Location: Stabio, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the digital marketing strategy across all channels to drive eCommerce growth and enhance brand presence.
• Managing full-funnel marketing campaigns and collaborating with cross-functional teams to align digital initiatives with business strategies.
• Developing and executing holistic digital media strategies and brand activation across the entire digital ecosystem.
• Driving traffic and revenue growth across eCommerce platforms through smart channel mix, performance optimization, and insight-driven decision-making.
• Defining and tracking KPIs and presenting clear, actionable insights to senior stakeholders and the brand marketing team.

ASSUMPTION: This role requires a strong understanding of the digital ecosystem and expertise in performance marketing, SEO, CRM, social media, and content strategy. The ideal candidate will have a proven track record of driving measurable impact on traffic, engagement, and full-price revenue growth.

📋 Key Responsibilities

✅ Lead the social-first digital marketing strategy across all channels, aligned with brand building and overall annual and mid-term business goals.

✅ Develop and execute holistic digital media strategies and brand activation across the entire digital ecosystem, including eCommerce and digital marketplaces.

✅ Drive traffic and revenue growth across eCommerce platforms through smart channel mix, performance optimization, and insight-driven decision-making.

✅ Manage full-funnel marketing campaigns to maximize reach, conversion, and ROI across all digital channels and aligned with the social-first digital marketplace strategy.

✅ Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders and the brand marketing team.

✅ Lead agency and platform relationships to maximize efficiency and accelerate innovation.

✅ Oversee digital content production, ensuring brand consistency and effectiveness across owned, earned, and paid media.

✅ Collaborate with cross-functional teams to align digital marketing initiatives with broader business strategies and overall annual marketing operational plans.

✅ Manage and align the digital marketing budget to maximize ROI across all digital channels and effectively monitor budget on a daily/weekly/monthly basis to ensure continuous ROI optimization and best-in-class budget management.

✅ Build and automate best-in-class dashboards that surface real-time results and empower rapid decision-making.

✅ Lead and inspire a high-performing team, fostering a culture of learning & innovation, collaboration, and growth.

✅ Be a coach for a highly talented team of digital-savvy marketers and empower personal career growth.

ASSUMPTION: This role requires a strong understanding of the Dickies brand and a passion for the lifestyle fashion industry. The ideal candidate will have a university degree or equivalent, preferably in Business or Economics, and a minimum of 5-6 years of digital marketing experience, including eCommerce, digital marketing, and media planning, with at least 2-3 years of team management experience.

🎯 Required Qualifications

Education: University Degree or equivalent, preferably in Business or Economics

Experience: Minimum 5-6 years of digital marketing experience, including eCommerce, digital marketing, and media planning, with at least 2-3 years of team management experience

Required Skills:

• Deep understanding of the Dickies brand with a passion for the lifestyle fashion industry
• Strong business acumen to identify business needs and marketing trends
• Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing)
• Demonstrated success in managing cross-channel campaigns and outperforming KPIs and performance targets
• Strong understanding of digital tools (GA4, Meta Ads Manager, Google Ads, SEO tools, etc.)
• Demonstrated ability to effectively lead agencies, content creators, inspire cross-functional teams, and deliver against ambitious targets
• Strong knowledge of the digital ecosystem and expertise in performance marketing, SEO, CRM, social media, and content strategy
• Data-driven with an outstanding understanding of KPIs and the ability to translate insights into actionable strategies
• Thrives in a fast-paced, highly dynamic, high-performance environment with shifting priorities
• Outstanding communication skills, being able to articulate clear business direction and strategies to liaise between different departments, participate in commercial discussions, and facilitate the unlock of business opportunities through social-first best-in-class digital marketing
• Exceptional stakeholder management and presentation skills; able to influence at all levels
• Excellent professional English (plus minimum one other European language)
• Proactive, highly structured, and organized, thriving in balancing strategic vision with hands-on execution
• Capacity to build highly effective relationships and facilitate change by encouraging others to seek business opportunities and disruptive, innovative approaches

ASSUMPTION: The ideal candidate will have a proven track record of driving measurable impact on traffic, engagement, and full-price revenue growth. They will be able to lead and inspire a high-performing team, fostering a culture of learning & innovation, collaboration, and growth.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager, Digital Marketing role in Switzerland, the estimated salary range is CHF 120,000 - CHF 160,000 per year. This range is inclusive of base salary and variable compensation.

Benefits:

• On-site gym offering health and well-being initiatives
• Discount card with 50% off all VF brands
• Health and well-being initiatives

Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications. The benefits listed are subject to change and may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: VF Corporation is one of the world’s largest apparel, footwear, and accessories companies, connecting people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands. The company's purpose is to power movements of sustainable and active lifestyles for the betterment of people and the planet.

Company Size: VF Corporation has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: 1899, with a rich history in the apparel industry and a strong commitment to sustainability and innovation.

Company Description:

• VF Corporation is a global leader in the apparel industry, with a portfolio of iconic brands that include Vans, The North Face, Timberland, and Dickies.
• The company is committed to powering movements of sustainable and active lifestyles, with a focus on driving positive change for people and the planet.
• VF Corporation fosters a culture of belonging based on respect, connection, openness, and authenticity, encouraging associates to bring their authentic selves to work every day.

Company Specialties:

• Apparel, footwear, and accessories
• Outdoor, active, and workwear brands
• Sustainability and innovation
• Global brand management

Company Website: http://www.vfc.com

ASSUMPTION: VF Corporation is a well-established company with a strong reputation in the apparel industry. The company's commitment to sustainability and innovation sets it apart from its competitors and provides opportunities for growth and development for its employees.

📊 Role Analysis

Career Level: This role is a management position, requiring a minimum of 5-6 years of digital marketing experience, including eCommerce, digital marketing, and media planning, with at least 2-3 years of team management experience.

Reporting Structure: The Manager, Digital Marketing (Dickies EMEA) will report directly to the Head of Marketing, Dickies EMEA.

Work Arrangement: This role is based in Stabio, Switzerland, with a full-time, on-site work arrangement. Flexible working arrangements may be available.

Growth Opportunities:

• This role offers opportunities for career growth and development within the digital marketing team and the broader VF Corporation organization.
• The company fosters a culture of learning and innovation, providing opportunities for associates to expand their skills and advance their careers.
• With a global presence and a portfolio of iconic brands, VF Corporation offers opportunities for international assignments and cross-functional collaboration.

ASSUMPTION: The Manager, Digital Marketing (Dickies EMEA) role is a critical position within the company's marketing organization, offering opportunities for career growth and development within the digital marketing team and the broader VF Corporation organization.

🌍 Location & Work Environment

Office Type: The VF Corporation office in Stabio, Switzerland, is a modern and collaborative work environment, designed to support the company's commitment to sustainability and innovation.

Office Location(s): Via Laveggio 5, 6855 Stabio, CH

Geographic Context:

• Stabio is a small town in the canton of Ticino, Switzerland, located approximately 40 kilometers south of the city of Lugano.
• The region is known for its mild Mediterranean climate, beautiful landscapes, and rich cultural heritage.
• Stabio is conveniently located near the Swiss-Italian border, providing easy access to international travel and cultural experiences.

Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM. Flexible working arrangements may be available.

ASSUMPTION: The Stabio office provides a modern and collaborative work environment, designed to support the company's commitment to sustainability and innovation. The region's mild Mediterranean climate, beautiful landscapes, and rich cultural heritage provide a high quality of life for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with VF Corporation values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the Dickies brand and the role's requirements
• Prepare examples of your digital marketing campaigns and their results to discuss during the interview

ATS Keywords: Digital Marketing, eCommerce, SEO, CRM, Social Media, Content Strategy, Performance Marketing, Team Management, Stakeholder Management, Budget Management, Campaign Management, Agency Management, Communication, Strategic Planning, Innovation

ASSUMPTION: The application process for the Manager, Digital Marketing (Dickies EMEA) role is designed to assess the candidate's digital marketing expertise, leadership skills, and cultural fit with VF Corporation. The company values a data-driven approach to decision-making and encourages candidates to prepare examples of their digital marketing campaigns and their results to discuss during the interview.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Meta Ads Manager
• Google Ads
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• CRM platforms (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation and management tools (e.g., WordPress, Adobe Creative Suite)

ASSUMPTION: The Manager, Digital Marketing (Dickies EMEA) role requires a strong understanding of digital tools and platforms, including GA4, Meta Ads Manager, Google Ads, SEO tools, CRM platforms, social media management tools, and content creation and management tools. The ideal candidate will have experience using these tools and platforms to drive measurable impact on traffic, engagement, and full-price revenue growth.

👔 Cultural Fit Considerations

Company Values:

• Powering movements of sustainable and active lifestyles
• Fostering a culture of belonging based on respect, connection, openness, and authenticity
• Encouraging associates to bring their authentic selves to work every day

Work Style:

• Data-driven and results-oriented
• Collaborative and inclusive
• Innovative and adaptable
• Focused on driving positive change for people and the planet

Self-Assessment Questions:

• How do your personal values align with VF Corporation's commitment to powering movements of sustainable and active lifestyles?
• How do you foster a culture of belonging and inclusion in your team and in your interactions with colleagues?
• How do you balance strategic vision with hands-on execution in your approach to digital marketing?

ASSUMPTION: VF Corporation is committed to fostering a culture of belonging based on respect, connection, openness, and authenticity. The company encourages associates to bring their authentic selves to work every day and values diversity, inclusion, and collaboration in its work environment.

⚠️ Potential Challenges

• The Manager, Digital Marketing (Dickies EMEA) role requires a strong understanding of the Dickies brand and a passion for the lifestyle fashion industry. Candidates who are not familiar with the brand or the industry may face a learning curve in this role.
• The role requires a minimum of 5-6 years of digital marketing experience, including eCommerce, digital marketing, and media planning, with at least 2-3 years of team management experience. Candidates who do not meet these requirements may face challenges in the interview process.
• The role is based in Stabio, Switzerland, and may require candidates to relocate or commute to the office. Candidates who are not willing or able to do so may face challenges in the application process.
• The role requires a full-time, on-site work arrangement. Candidates who prefer a remote or hybrid work arrangement may face challenges in the application process.

ASSUMPTION: The Manager, Digital Marketing (Dickies EMEA) role presents unique challenges and opportunities for candidates. The ideal candidate will have a strong understanding of the Dickies brand, a minimum of 5-6 years of digital marketing experience, and a willingness to relocate or commute to the office in Stabio, Switzerland.

📈 Similar Roles Comparison

• The Manager, Digital Marketing (Dickies EMEA) role is similar to other digital marketing management roles in the apparel industry, but with a focus on the Dickies brand and the company's commitment to powering movements of sustainable and active lifestyles.
• The role requires a strong understanding of the digital ecosystem and expertise in performance marketing, SEO, CRM, social media, and content strategy. Candidates with experience in these areas may find the role to be a good fit for their skills and interests.
• The role offers opportunities for career growth and development within the digital marketing team and the broader VF Corporation organization. Candidates who are looking for a role with long-term growth potential may find the Manager, Digital Marketing (Dickies EMEA) role to be an attractive opportunity.

ASSUMPTION: The Manager, Digital Marketing (Dickies EMEA) role is similar to other digital marketing management roles in the apparel industry, but with a unique focus on the Dickies brand and the company's commitment to powering movements of sustainable and active lifestyles. The role offers opportunities for career growth and development within the digital marketing team and the broader VF Corporation organization.

📝 Sample Projects

• Developing and executing a social-first digital marketing strategy for the Dickies brand, driving measurable impact on traffic, engagement, and full-price revenue growth
• Managing full-funnel marketing campaigns across all digital channels, aligned with the social-first digital marketplace strategy
• Defining and tracking KPIs (ROAS, CAC, LTV, incrementality) and presenting clear, actionable insights to senior stakeholders and the brand marketing team

ASSUMPTION: The Manager, Digital Marketing (Dickies EMEA) role requires a strong understanding of the Dickies brand and a passion for the lifestyle fashion industry. The ideal candidate will have experience developing and executing digital marketing strategies, managing full-funnel marketing campaigns, and defining and tracking KPIs to drive measurable impact on traffic, engagement, and full-price revenue growth.

❓ Key Questions to Ask During Interview

• How does the Dickies brand fit within the broader VF Corporation portfolio of brands, and how does this role contribute to the company's overall strategy?
• What are the key priorities for the first 90 days in this role, and how can I make an immediate impact on the team and the brand?
• How does the company support the professional development and growth of its digital marketing team members?
• What are the key challenges facing the Dickies brand in the digital marketing landscape, and how can this role address them?
• How does the company foster a culture of innovation and continuous improvement within its digital marketing team?

ASSUMPTION: The Manager, Digital Marketing (Dickies EMEA) role is a critical position within the company's marketing organization, offering opportunities for career growth and development within the digital marketing team and the broader VF Corporation organization. Candidates who are interested in this role should ask thoughtful questions about the company's strategy, culture, and growth opportunities during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
• Prepare examples of your digital marketing campaigns and their results to discuss during the interview
• Research the Dickies brand and VF Corporation to demonstrate your understanding of the role and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.