📌 Core Information
🔹 Job Title: Manager, Digital Marketing (Dickies EMEA)
🔹 Company: VF Corporation
🔹 Location: EMEA > CHE > Stabio > VF Campus VF2, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketing strategy across all channels to drive eCommerce growth and enhance brand presence.
- Managing full-funnel marketing campaigns and collaborating with cross-functional teams to align digital initiatives with business goals.
- Developing and executing holistic digital media strategies and brand activation across the entire digital ecosystem.
- Driving traffic and revenue growth across eCommerce platforms through smart channel mix, performance optimization, and insight-driven decision-making.
- Leading and inspiring a high-performing team, fostering a culture of learning & innovation, collaboration, and growth.
ASSUMPTION: This role requires a strong understanding of the digital ecosystem and expertise in performance marketing, SEO, CRM, social media, and content strategy. The ideal candidate will have a proven track record of driving measurable impact on traffic, engagement, and full-price revenue growth.
📋 Key Responsibilities
✅ Lead the social-first digital marketing strategy across all channels, aligned with brand building and overall annual and mid-term business goals.
✅ Develop and execute holistic digital media strategies and brand activation across the entire digital eco-system including eCommerce and digital players such as Zalando, ASOS and other digital marketplaces.
✅ Drive traffic and revenue growth across our eCommerce platform through smart channel mix, performance optimization, and insight-driven decision-making.
✅ Manage full-funnel marketing campaigns to maximize reach, conversion, and ROI across all digital channels and aligned with social-first digital marketplace strategy.
✅ Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders and Brand Marketing team.
✅ Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximize efficiency and accelerate innovation.
✅ Oversee digital content production, ensuring brand consistency and effectiveness across owned, earned, and paid media.
✅ Collaborate with cross-functional teams (eCommerce, Brand, Merchandising, Product, Marketplace & Sales) to align digital marketing initiatives with broader business strategies and overall annual marketing operational plan.
✅ Manage and align digital marketing budget to maximize ROI across all digital channels and effectively monitor budget on a daily/weekly/monthly basis to ensure continuous ROI optimization and best in class budget management
✅ Build and automate best-in-class dashboards that surface real-time results and empower rapid decision-making.
✅ Lead and inspire a high-performing team, fostering a culture of learning & innovation, collaboration, and growth.
✅ Be a coach for a highly talented team of digital savvy marketers and empower personal career growth.
ASSUMPTION: This role requires a strong business acumen to identify business needs and marketing trends, as well as the ability to effectively lead agencies, content creators, inspire cross-functional teams, and deliver against ambitious targets.
🎯 Required Qualifications
Education: University Degree or equivalent, preferably in Business or economics.
Experience: Minimum 5-6 years of digital marketing including eCommerce, digital marketing and media planning with at least 2-3 years of team management experience.
Required Skills:
- Deep understanding of the Dickies brand with a passion for the lifestyle fashion industry.
- Strong business acumen to identify business needs and marketing trends.
- Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing).
- Demonstrated success in managing cross-channel campaigns and outperforming KPIs and performance targets.
- Strong understanding of digital tools (GA4, Meta Ads Manager, Google Ads, SEO tools, etc.).
- Demonstrated ability to effectively lead agencies, content creators, inspire cross-functional teams and delivering against ambitious targets.
- Strong knowledge of the digital ecosystem and expertise in performance marketing, SEO, CRM, social media, and content strategy.
- Data-driven with an outstanding understanding of KPIs and the ability to translate insights into actionable strategies.
- Thrives in a fast-paced, highly dynamic, high-performance environment with shifting priorities.
- Outstanding communication skills, being able to articulate clear business direction and strategies to liaise between different departments, participate in commercial discussions and facilitate the unlock of business opportunities through social-first best-in-class digital marketing.
- Exceptional stakeholder management and presentation skills; able to influence at all levels.
- Excellent professional English (plus minimum one other European language).
- Proactive, highly structured and organised, thriving in balancing strategic vision with hands-on execution.
- Capacity to build highly effective relationships and facilitate change by encouraging others to seek business opportunities and disruptive, innovative approaches.
ASSUMPTION: The ideal candidate will have a proven track record of driving measurable impact on traffic, engagement, and full-price revenue growth, with a strong understanding of the digital ecosystem and expertise in performance marketing, SEO, CRM, social media, and content strategy.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a Manager, Digital Marketing role in Switzerland)
Benefits:
- On Site Gym offering health and well-being initiatives
- Discount Card with 50% on all VF brands
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Digital Marketing role in Switzerland. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees (Large enterprise)
Founded: 1899
Company Description:
- VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®.
- The company’s purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.
- VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more.
Company Specialties:
- footwear
- accessories
- innovation
- design
- apparel
- outdoor
- active
- sports
- fashion
- clothing
- sustainability
- corporate social responsibility
- supply chain
- brands
- and retail
Company Website: vfc.com
ASSUMPTION: VF Corporation is a large enterprise with a strong focus on sustainability and active lifestyles. The company offers a wide range of brands and specializes in various aspects of the apparel, footwear, and accessories industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Head of Marketing Dickies EMEA
Work Arrangement: On-site, full-time position based in Stabio, Switzerland
Growth Opportunities:
- Potential to grow within the digital marketing team or explore other opportunities within the broader VF Corporation organization.
- Chance to work on high-impact projects and drive meaningful change in the digital marketing landscape.
- Opportunity to develop leadership skills and mentor junior team members.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's digital marketing efforts and advance their career within the organization.
🌍 Location & Work Environment
Office Type: On-site, corporate office
Office Location(s): VF Campus VF2, Stabio, Switzerland
Geographic Context:
- The office is located in the canton of Ticino, Switzerland, near the Italian border.
- The region offers a mix of urban and rural environments, with easy access to both outdoor activities and cultural attractions.
- The office is part of the VF Corporation's European, Middle Eastern, and African (EMEA) headquarters.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The office environment is professional and collaborative, with a strong focus on teamwork and innovation. The location offers a mix of urban and rural environments, providing employees with a variety of options for work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership skills and team management abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Be prepared to discuss specific examples of your past achievements and how they relate to the role and company's goals.
- Demonstrate your understanding of the Dickies brand and the lifestyle fashion industry.
ATS Keywords: Digital Marketing, eCommerce, SEO, CRM, Social Media, Content Strategy, Performance Marketing, Data Analysis, Team Management, Stakeholder Management, Campaign Management, Budget Management, Creative Storytelling, Brand Strategy, Market Analysis, Communication Skills
ASSUMPTION: The application process is likely to be competitive, with a strong focus on digital marketing expertise and strategic thinking. Applicants should be prepared to discuss their relevant experience and how they align with the company's goals and values.
🛠️ Tools & Technologies
- GA4
- Meta Ads Manager
- Google Ads
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- CRM platforms (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will have experience with a range of digital marketing tools and platforms, with a strong focus on data analysis and performance optimization.
👔 Cultural Fit Considerations
Company Values:
- Powering movements of sustainable and active lifestyles
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and respect
- Accountability and results-driven
Work Style:
- Fast-paced and dynamic, with shifting priorities
- Data-driven and performance-focused
- Collaborative and team-oriented
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you align with VF Corporation's purpose and values?
- How do you approach balancing strategic vision with hands-on execution in a fast-paced environment?
- How do you facilitate change and encourage others to seek business opportunities and disruptive, innovative approaches?
ASSUMPTION: VF Corporation values innovation, collaboration, and a results-driven approach. The ideal candidate will be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and experience levels in a fast-paced, dynamic environment.
- Balancing strategic vision with hands-on execution and day-to-day management responsibilities.
- Navigating a large, complex organization with multiple brands and stakeholders.
- Adapting to shifting priorities and changing market conditions.
ASSUMPTION: This role presents several challenges, including managing a diverse team, balancing strategic vision with day-to-day management, and navigating a large, complex organization. The ideal candidate will be able to demonstrate their ability to thrive in these challenging environments.
📈 Similar Roles Comparison
- This role is unique in its focus on the Dickies brand and the lifestyle fashion industry, with a strong emphasis on digital marketing and eCommerce growth.
- Compared to similar roles in the industry, this position offers a unique opportunity to lead a digital marketing team and drive meaningful change in the digital landscape.
- Career progression in this role may include opportunities to explore other marketing or leadership roles within the broader VF Corporation organization.
ASSUMPTION: This role is unique in its focus on the Dickies brand and the lifestyle fashion industry, offering a unique opportunity to lead a digital marketing team and drive meaningful change in the digital landscape. Career progression in this role may include opportunities to explore other marketing or leadership roles within the broader VF Corporation organization.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive eCommerce growth and enhance brand presence for the Dickies brand.
- Managing full-funnel marketing campaigns to maximize reach, conversion, and ROI across all digital channels and aligned with a social-first digital marketplace strategy.
- Building and automating best-in-class dashboards that surface real-time results and empower rapid decision-making, enabling data-driven optimization of digital marketing efforts.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and innovative approach required to succeed in this role, with a strong focus on driving measurable impact on traffic, engagement, and full-price revenue growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for the Dickies brand and VF Corporation as a whole?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team currently collaborate with other departments (e.g., eCommerce, Brand, Merchandising, Product, Marketplace & Sales) to align digital marketing initiatives with broader business strategies?
- What opportunities exist for growth and development within this role and the broader VF Corporation organization?
- How does the company support work-life balance and employee well-being in this role?
ASSUMPTION: These key questions will help applicants better understand the role's context, priorities, and growth opportunities, as well as the company's culture and support for work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on the Dickies brand and lifestyle fashion industry.
- Prepare for the interview by researching the company, the role, and the industry, and be ready to discuss your relevant experience and how it aligns with the company's goals and values.
- If selected, be prepared to present a portfolio or examples of your past achievements in digital marketing, with a focus on driving measurable impact on traffic, engagement, and full-price revenue growth.
- Follow up with the hiring manager or HR department within one week of the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
