📌 Core Information
🔹 Job Title: Manager, Digital Marketing
🔹 Company: The Walt Disney Company
🔹 Location: New York, NY, USA
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative strategies for General Audience (GA) YouTube channels, focusing on Marvel and Pixar content.
- Managing content projects from development to delivery, collaborating with creative partners to ensure brand alignment.
- Utilizing data to drive insightful recommendations and proactively identify opportunities for growth and A/B testing.
- Supporting the planning and execution of live-streamed events, stunts, and coverage.
ASSUMPTION: This role requires a strong understanding of digital platforms, particularly YouTube, and a passion for Marvel and Pixar brands to succeed.
📋 Key Responsibilities
✅ Develop and execute creative strategies for GA YouTube channels, focusing on Marvel and Pixar content.
✅ Manage content projects from development to delivery, collaborating with creative partners to ensure brand alignment.
✅ Utilize data to drive insightful recommendations and proactively identify opportunities for growth and A/B testing.
✅ Support the planning and execution of live-streamed events, stunts, and coverage.
✅ Assist in developing creative slate that aligns to core Brand, Franchise & YouTube business goals for the GA audience.
✅ Assist VP and Sr. Manager in overall GA strategy development.
ASSUMPTION: This role requires strong project management, organization, presentation, and communication skills to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: AA or BA in Digital Marketing, Marketing, or a relevant degree preferred.
Experience: 5+ years of relevant experience with content development and production, preferably in digital.
Required Skills:
- Experience in long- and short-form content development and production for fiction and non-fiction video.
- Passion for creating fun & engaging content and storytelling.
- Strong project management, organization, presentation, and communication skills.
- Strong understanding of digital platforms and trends, specifically YouTube.
- Ability to manage multiple projects and priorities in a matrixed organization.
- Ability to collaborate with a team and roll up effectively to leadership.
- Deep well of knowledge and affinity for the Marvel and Pixar brands and characters across media and iterations.
- Efficient with time with the ability to meet deadlines and self-direct time management.
- Proficient in Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere.
- Team player with strong work ethic and ability to be nimble.
Preferred Qualifications:
- AA or BA in Digital Marketing, Marketing, or business admin/relevant degree preferred.
ASSUMPTION: Familiarity, knowledge, and passion for Disney brands are a plus but not required.
💰 Compensation & Benefits
Salary Range: $108,500.00 to $145,400.00 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
Benefits:
- Bonus and/or long-term incentive units may be provided as part of the compensation package.
- Full range of medical, financial, and/or other benefits.
Working Hours: 40 hours per week, with flexibility for meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Digital Marketing role in the entertainment industry in New York.
📌 Applicant Insights
🔍 Company Context
Industry: The Walt Disney Company operates in the entertainment industry, with a focus on creating immersive and engaging experiences for its audiences.
Company Size: The Walt Disney Company has over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: The Walt Disney Company was founded in 1992 and has since grown to become a global leader in entertainment.
Company Description:
- The Walt Disney Company is dedicated to creating magical experiences for its guests, with a focus on storytelling, innovation, and creativity.
- The company's portfolio includes theme parks, resorts, cruise lines, and various media networks, providing a wide range of career opportunities.
- The Walt Disney Company is committed to fostering a diverse and inclusive work environment, where employees can grow both personally and professionally.
Company Specialties:
- Theme Parks & Resorts
- Media Networks
- Studio Entertainment
- Direct-to-Consumer & International
- Parks, Experiences and Products
Company Website: Disney Careers
ASSUMPTION: The Walt Disney Company's focus on storytelling and innovation makes it an attractive employer for creative individuals looking to make an impact in the entertainment industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the VP, Digital Marketing & Creative Strategy.
Reporting Structure: The Manager, Digital Marketing will report to the VP, Digital Marketing & Creative Strategy and work closely with the Sr. Manager, Creative & Programming.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Advancement to a senior-level position within the Digital Marketing team or related departments.
- Expansion of responsibilities to include additional brands or franchises within the Disney portfolio.
- Opportunities to work on high-profile projects and events, gaining valuable experience and exposure.
ASSUMPTION: The Walt Disney Company offers numerous opportunities for professional growth and development, both within the Digital Marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: The Walt Disney Company's offices are modern and collaborative, fostering creativity and innovation.
Office Location(s): New York, NY, USA
Geographic Context:
- New York City is a vibrant and diverse metropolis, offering a wide range of cultural, entertainment, and dining options.
- The city's fast-paced and dynamic environment can be both challenging and rewarding for professionals.
- New York is home to numerous entertainment and media companies, providing ample networking opportunities.
Work Schedule: The work schedule for this role is Monday through Friday, with occasional weekend or evening work required for live-streamed events or project deadlines.
ASSUMPTION: Working in New York offers unique opportunities for professional growth and exposure, as well as access to a wide range of cultural and entertainment experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screening with the hiring manager or a member of the HR team.
- In-person or virtual interview with the hiring manager and other team members.
- Final interview with the VP, Digital Marketing & Creative Strategy.
Key Assessment Areas:
- Candidates' understanding of the role and its responsibilities.
- Candidates' experience with content development and production, particularly for digital platforms.
- Candidates' ability to manage multiple projects and priorities effectively.
- Candidates' alignment with Disney's values and company culture.
Application Tips:
- Highlight relevant experience and achievements in content development and production, particularly for digital platforms.
- Tailor your resume and cover letter to emphasize your passion for Marvel and Pixar brands and your understanding of the GA YouTube audience.
- Prepare examples of your work that demonstrate your creativity, storytelling, and project management skills.
- Research Disney's company culture and values to ensure a strong fit with your personal work style and career goals.
ATS Keywords: Digital Marketing, Content Development, Production, YouTube, Marvel, Pixar, Project Management, Creative Strategy, Brand Management, Collaboration, Data Analysis, Storytelling, Time Management, Adobe Photoshop, Adobe Premiere, Keynote, PowerPoint
ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Adobe Photoshop
- Adobe Premiere
- Keynote/PowerPoint
- YouTube platform and analytics tools
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Storytelling
- Quality
- Optimism
- Inclusion
- Integrity
- Courage
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Disney's company values, particularly innovation, storytelling, and inclusion?
- How do you approach collaboration and teamwork in a fast-paced, dynamic environment?
- How do you balance creativity and data-driven decision-making in your approach to content development and production?
ASSUMPTION: Candidates who demonstrate a strong fit with Disney's company values and work style are more likely to succeed in this role and contribute to the team's overall success.
⚠️ Potential Challenges
- Managing multiple projects and priorities effectively in a fast-paced, dynamic environment.
- Balancing creativity and data-driven decision-making in content development and production.
- Adapting to changes in priorities, timelines, or project scope in a matrixed organization.
- Ensuring brand alignment and adherence to brand guidelines in content creation.
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills, as well as a deep understanding of the GA YouTube audience and Disney's brand guidelines.
📈 Similar Roles Comparison
- This role is unique in its focus on Marvel and Pixar content for the General Audience YouTube audience.
- Similar roles in other entertainment companies may have a broader focus on content development and production for multiple platforms or brands.
- Career paths in digital marketing and content development can vary widely depending on the specific industry, company size, and individual goals.
ASSUMPTION: Candidates should research similar roles in other entertainment companies to gain a better understanding of the industry and potential career paths.
📝 Sample Projects
- Developing and executing a creative strategy for a GA YouTube channel focused on Marvel content, including long- and short-form videos, community content, and engagement.
- Managing the production of a live-streamed event, including planning, coordination with creative partners, and execution.
- Creating a content slate that aligns with core Brand, Franchise & YouTube business goals for the GA audience, supporting overall GA strategy development.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative strategy development to project management and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall GA YouTube channel strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within the Digital Marketing team and across the broader organization?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Disney Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in content development and production, project management, and your passion for Marvel and Pixar brands.
- Prepare examples of your work that demonstrate your creativity, storytelling, and project management skills.
- Research Disney's company culture and values to ensure a strong fit with your personal work style and career goals.
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
