Manager Digital Marketing H/F

📌 Core Information

🔹 Job Title: Manager Digital Marketing H/F

🔹 Company: Mattel

🔹 Location: Bagneux, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic media planning and execution across multiple channels
• Team leadership and mentoring
• Cross-functional collaboration with brand teams, agencies, and retailers
• Data-driven decision making and campaign optimization
• Budget management and negotiation

ASSUMPTION: This role requires a high level of strategic thinking, team management, and cross-functional collaboration. Success in this position will depend on the candidate's ability to balance multiple projects, manage budgets, and drive results across various media platforms.

📋 Key Responsibilities

✅ Lead local media briefings with brand teams to ensure precise audience targeting, optimized media mixes, and maximum impact of global initiatives, while driving relevant local programs.

✅ Manage and optimize media buying efforts across a wide range of platforms, including Search, Social Media, YouTube, Programmatic Advertising, TV, CTV, and BVOD, working closely with local and regional media agencies.

✅ Drive TV negotiation strategies in partnership with the France Marketing Director and local media agencies, ensuring high-impact, budget-conscious campaign execution.

✅ Develop Marketing Mix Modeling (MMM) with global teams to measure the incremental impact of media spend across platforms and optimize resource allocation.

✅ Lead and execute e-retail strategies by aligning digital advertising with inventory and sales data, optimizing ROAR fundamentals, and collaborating with the key account team across top retailers such as Cdiscount, Leclerc, Carrefour, and others.

✅ Collaborate with the regional digital team to advance first-party data acquisition efforts, accelerate CRM programs, and contribute to regional media playbooks for improved digital strategy alignment.

✅ Analyze media performance data to assess campaign efficiency, inform business decisions, and identify areas for continuous improvement, enhancing ROI and overall effectiveness.

✅ Upskill and mentor the French organization on digital and media strategies

✅ Oversee the management and development of a team of two digital experts, fostering talent growth, collaboration, and innovation

ASSUMPTION: This role requires a strong understanding of the media landscape, with expertise in cross-channel integration and campaign optimization. The ideal candidate will have experience managing multi-million dollar budgets and driving results at scale.

🎯 Required Qualifications

Education: Advanced degree in Marketing, Communication, Media Studies, or equivalent.

Experience: 8+ years of experience in strategic media roles, ideally in international brands or high-demand sectors (e.g., entertainment, FMCG, retail).

Required Skills:

• Expertise in leading multi-million campaign budgets and delivering results at scale.
• Proven team management experience, demonstrating the ability to lead, inspire, and empower both internal teams and external parties.
• Adaptable to dynamic market demands and skilled in managing multiple high-stakes projects simultaneously.
• Fluency in French and English (written and spoken) due to frequent collaboration within the European and global organization.

Preferred Skills:

• Experience in the toy industry or with family entertainment brands.
• Knowledge of the French media landscape and local market trends.

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to work effectively in a dynamic, fast-paced environment. Candidates should have a proven track record of driving results and managing high-performing teams.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior marketing role in France with 8+ years of experience)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, 35 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in France with 8+ years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy and family entertainment company, with a portfolio of iconic brands including Barbie, Hot Wheels, Fisher-Price, and American Girl.

Company Size: Mattel has 10,001+ employees globally, with a significant presence in France.

Founded: 1945, with a rich history in creating innovative products and experiences that inspire children through play.

Company Description:

• Mattel empowers generations to explore the wonder of childhood and reach their full potential through its iconic brands and engaging content.
• The company treats play as a language and speaks to its consumers authentically by representing the world as they see and imagine it.
• Mattel is committed to creating a diverse, inclusive, and collaborative work environment where every employee can bring their authentic self to work every day.

Company Specialties:

• Toy and game manufacturing
• Entertainment and content creation
• Consumer products and licensing
• Digital and live experiences

Company Website: Mattel Careers

ASSUMPTION: Mattel's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse teams and projects. The company's commitment to play and childhood empowerment creates a unique and inspiring work environment.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: The Manager Digital Marketing H/F will report directly to the France Marketing Director and collaborate closely with brand teams, media agencies, and retailers.

Work Arrangement: This role is based on-site at Mattel's office in Bagneux, France, with occasional travel required for meetings and events.

Growth Opportunities:

• Potential to advance to a regional or global marketing leadership role within Mattel.
• Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure.
• Access to professional development resources and training programs to support career growth.

ASSUMPTION: This role offers a unique opportunity to lead a team and drive strategic initiatives within a global organization. Success in this position can open doors to further career advancement and leadership opportunities.

🌍 Location & Work Environment

Office Type: Mattel's office in Bagneux, France, is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 40 avenue Aristid Briand - Immeuble le Network 1, Bagneux, France

Geographic Context:

• Bagneux is located in the southern suburbs of Paris, offering easy access to the city's cultural attractions and amenities.
• The region is known for its vibrant tech industry and startup ecosystem, providing ample networking and professional development opportunities.
• Bagneux is well-connected by public transportation, with easy access to major highways and the Parisian metro system.

Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 6:00 PM. Flexible working arrangements may be available based on team needs and individual circumstances.

ASSUMPTION: Mattel's office in Bagneux offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth. The office's proximity to Paris provides easy access to the city's cultural attractions and amenities, while the region's vibrant tech industry and startup ecosystem offer ample networking and professional development opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership
• Background check and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Team leadership and management experience
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and campaign optimization
• Fluency in French and English (written and spoken)

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the media landscape and digital marketing trends in your application materials.
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills.
• Research Mattel's brand portfolio and company culture to show your enthusiasm and alignment with the organization's mission and values.

ATS Keywords: Media Management, Digital Marketing, Team Leadership, Strategic Thinking, Data Analysis, Campaign Optimization, E-Retail Strategies, Budget Management, Collaboration, Problem Solving, Communication, Project Management, Creativity, Adaptability, Emotional Intelligence, Organizational Skills

ASSUMPTION: Mattel's hiring process is designed to assess candidates' strategic thinking, leadership, and collaboration skills, as well as their alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of the media landscape and digital marketing trends, as well as a proven track record of driving results and managing high-performing teams.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• YouTube
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
• Media planning and buying tools (e.g., MediaMind, Adform)
• CRM and marketing automation platforms (e.g., Salesforce, Marketo)

ASSUMPTION: The ideal candidate will have experience with a wide range of media platforms and tools, with a strong focus on digital marketing and data-driven decision making.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Being part of one team with shared values and common goals
• Innovation: Finding new and better ways to create innovative products and experiences
• Execution: Pursuing best-in-class outcomes and driving connection for moments that matter

Work Style:

• Dynamic and fast-paced, with a focus on driving results and continuous improvement
• Highly collaborative, with a strong emphasis on teamwork and cross-functional collaboration
• Data-driven, with a focus on leveraging data and insights to inform decision making and optimize performance

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy managing multiple projects simultaneously?
• Are you comfortable working with data and using it to drive strategic decisions and campaign optimization?
• Do you have strong leadership and team management skills, with a proven track record of driving results and empowering team members?
• Are you comfortable working in a highly collaborative, cross-functional environment, and do you enjoy partnering with diverse stakeholders to achieve common goals?

ASSUMPTION: Mattel's culture values collaboration, innovation, and execution, with a strong emphasis on driving results and continuous improvement. Successful candidates will demonstrate a strong alignment with these values and a proven track record of thriving in dynamic, fast-paced environments.

⚠️ Potential Challenges

• Managing a team remotely, with members based in different regions and time zones
• Balancing multiple high-stakes projects and priorities, with a focus on driving results and meeting deadlines
• Navigating a large, global organization with complex stakeholder relationships and decision-making processes
• Adapting to dynamic market demands and shifting consumer behaviors in the digital marketing landscape

ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking skills, as well as a deep understanding of the media landscape and digital marketing trends.

📈 Similar Roles Comparison

• This role is unique in its focus on driving strategic media initiatives and team leadership within a global toy and entertainment company.
• Compared to similar roles in other industries, this position offers a unique opportunity to work on high-profile campaigns and projects, with a strong focus on driving brand awareness and business growth for iconic brands.
• Career path comparison: This role can serve as a stepping stone to regional or global marketing leadership positions within Mattel, or as a pathway to other senior marketing roles within the entertainment and consumer goods industries.

ASSUMPTION: This role offers a unique opportunity to drive strategic media initiatives and team leadership within a global organization, with a strong focus on driving brand awareness and business growth for iconic brands.

📝 Sample Projects

• Developing and executing a cross-channel media strategy to launch a new product line, driving brand awareness and sales growth
• Optimizing media spend and allocation across platforms to maximize ROI and improve campaign performance
• Collaborating with brand teams and retailers to create targeted, data-driven marketing campaigns that drive engagement and conversions
• Managing a team of digital experts to develop and implement innovative media strategies that leverage emerging technologies and trends

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Manager Digital Marketing H/F role, with a strong focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the French marketing organization, and how this role fits into the broader team?
• How does Mattel support the professional development and growth of its marketing team members?
• Can you provide examples of successful media campaigns and initiatives led by the French marketing team, and how this role contributed to their success?
• How does Mattel approach collaboration and communication with external partners, such as media agencies and retailers?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, team dynamics, and Mattel's approach to collaboration and professional development. Successful candidates will demonstrate a strong alignment with the company's mission, values, and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Mattel's Careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on media management, digital marketing, and team leadership
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills, as well as your understanding of the media landscape and digital marketing trends
• Research Mattel's brand portfolio and company culture to show your enthusiasm and alignment with the organization's mission and values
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.