📌 Core Information
🔹 Job Title: Manager Digital Marketing - Performance
🔹 Company: Careem
🔹 Location: Karachi, Pakistan
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with the option to work remotely from any country for 30 days a year)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies aligned with business goals and target audience.
- Driving innovation in campaign execution and evolving measurement methodologies to elevate brand strategy and impact.
- Monitoring campaign performance, analyzing metrics, and adjusting strategies to maximize ROI.
- Collaborating with cross-functional teams to ensure quality and develop best practices for Careem’s brand marketing strategies.
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on organic and brand-driven digital strategies. The ideal candidate will have experience working with various digital marketing channels and analytics tools.
📋 Key Responsibilities
✅ Develop and execute comprehensive digital marketing strategies aligned with business goals and target audience.
✅ Conduct keyword research and implement SEO/ASO best practices to improve organic search rankings for website and play/app stores.
✅ Drive innovation in campaign execution and evolve measurement methodologies to elevate brand strategy and impact.
✅ Plan, implement, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
✅ Monitor campaign performance, analyze metrics, and adjust strategies to maximize ROI.
✅ Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
✅ Provide regular reports and insights to key stakeholders, highlighting successes and areas for improvement.
ASSUMPTION: The role requires a data-driven approach to digital marketing, with a focus on performance and continuous improvement. The ideal candidate will be comfortable working with data and analytics tools to inform decision-making and strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Extensive (5-10 years) organic and brand-driven digital strategy experience, with a focus on performance marketing.
Required Skills:
- Proven experience with Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager).
- Understanding of looker studio or any other dashboarding tools.
- Previous experience with optimizing paid digital campaigns.
- Experience with the automation of tasks.
- Devising and developing strategies, proposals, and pitching to the business.
Preferred Skills:
- Experience working in the Middle East or with multicultural teams.
- Fluency in Arabic or other local languages.
ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a focus on organic and brand-driven digital strategies. They will be comfortable working with data and analytics tools and have experience optimizing paid digital campaigns.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be PKR 2,500,000 - 4,000,000 per annum, based on experience and market standards for digital marketing managers in Karachi. ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's experience and qualifications.
Benefits:
- Healthcare benefits.
- Fitness reimbursements for health activities including gym, health club, and training classes.
- Unlimited vacation days per year.
- Work 4 days a week in the office and 1 day from home, with the option to work remotely from any country in the world for 30 days a year.
Working Hours: Full-time, with standard working hours from Monday to Friday, 9:00 AM to 6:00 PM. ASSUMPTION: The working hours may vary depending on the candidate's role and responsibilities.
📌 Applicant Insights
🔍 Company Context
Industry: Careem operates in the software development industry, focusing on transportation, technology, and logistics. The company is a regional leader in ride-hailing and delivery services, with a presence in over 70 cities across 10 countries in the Middle East and North Africa.
Company Size: Careem is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment. ASSUMPTION: The company's size allows for ample opportunities for growth and career development.
Founded: Careem was founded in 2012, with its headquarters in Dubai, United Arab Emirates. The company has since expanded its operations across the region.
Company Description:
- Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more.
- The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires.
- Careem has created earnings for over 3.5 million ride-hailing and delivery captains, simplified the lives of over 75 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses.
Company Specialties:
- Transportation and logistics.
- Technology and software development.
- Customer experience and user-centric design.
Company Website: http://www.careem.com
ASSUMPTION: Careem's focus on innovation, technology, and customer experience makes it an attractive employer for digital marketing professionals looking to grow their careers in the Middle East.
📊 Role Analysis
Career Level: This role is at the manager level, requiring significant experience and expertise in digital marketing. ASSUMPTION: The ideal candidate will have a proven track record of success in performance marketing and digital strategy.
Reporting Structure: The Manager Digital Marketing - Performance will report directly to the Head of Marketing or a similar role. ASSUMPTION: The candidate will work closely with cross-functional teams, including product, sales, and customer experience, to ensure alignment with business goals and objectives.
Work Arrangement: This role is a hybrid position, with employees working 4 days a week in the office and 1 day from home. ASSUMPTION: The hybrid work arrangement provides flexibility while maintaining a collaborative office environment.
Growth Opportunities:
- Careem offers ample opportunities for career growth and development, with a focus on internal promotions and skill-building.
- The company's rapid expansion and diverse business lines provide opportunities for employees to explore new roles and responsibilities.
- Careem's commitment to employee development and training ensures that employees have the tools and resources they need to succeed.
ASSUMPTION: The ideal candidate will be motivated by the opportunity to grow their career within a dynamic and fast-paced organization.
🌍 Location & Work Environment
Office Type: Careem's offices are modern, collaborative workspaces designed to foster creativity and innovation. ASSUMPTION: The office environment is a key factor in attracting and retaining top talent.
Office Location(s): Karachi, Pakistan
Geographic Context:
- Karachi is the largest city in Pakistan and a major commercial and financial hub in the region.
- The city offers a diverse range of cultural, recreational, and entertainment options, making it an attractive location for professionals.
- Karachi's strategic location provides easy access to other major cities in the Middle East and North Africa, facilitating business travel and collaboration.
Work Schedule: The standard workweek is Monday to Friday, with working hours from 9:00 AM to 6:00 PM. ASSUMPTION: The work schedule may vary depending on the candidate's role and responsibilities.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, multicultural environment and be able to thrive in a fast-paced, results-driven organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the hiring manager to discuss the role and assess cultural fit.
- In-depth interview with cross-functional stakeholders to evaluate skills and experience.
- Final interview with the head of marketing or a similar role to discuss career growth and expectations.
Key Assessment Areas:
- Digital marketing strategy and execution.
- Data analysis and interpretation.
- Communication and presentation skills.
- Cultural fit and alignment with Careem's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Careem's business and the regional market by including relevant insights and recommendations in your application materials.
- Prepare for the interview by researching Careem's competitors and understanding the company's unique value proposition.
ATS Keywords: Digital Marketing, Performance Marketing, SEO, ASO, Google Ads, Facebook Ads, Instagram Ads, Campaign Management, Analytics, Dashboarding, Strategy Development, Proposal Writing, Pitching, Brand Marketing, Organic Marketing, Paid Media
ASSUMPTION: Careem's recruitment process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager).
- Looker Studio or other dashboarding tools.
- SEO and ASO tools (e.g., SEMrush, Ahrefs, App Annie).
- Social media management platforms (e.g., Hootsuite, Buffer).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The ideal candidate will have experience working with these tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplify and improve people's lives.
- Build an awesome organization that inspires.
- Act with integrity and professionalism.
Work Style:
- Collaborative and team-oriented.
- Data-driven and results-focused.
- Adaptable and resilient in the face of change.
Self-Assessment Questions:
- How do you align with Careem's mission to simplify and improve people's lives?
- Describe a time when you had to adapt to a significant change in your work environment or role. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Careem's values and work style are central to the company's culture and are essential for employees to thrive in the organization.
⚠️ Potential Challenges
- The role requires a strong understanding of the Middle East and North Africa market, as well as the ability to adapt to cultural differences and nuances.
- The fast-paced nature of the role may require the candidate to work flexible hours and manage multiple projects simultaneously.
- The candidate may face competition from other digital marketing professionals in the region, as well as from international candidates with relevant experience.
- The role may require travel to other cities and countries in the Middle East and North Africa, depending on business needs and priorities.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to thrive in the face of change and uncertainty.
📈 Similar Roles Comparison
- This role is unique to Careem, as it focuses on performance marketing and brand strategy for the Everything App in the Middle East and North Africa region.
- Similar roles in other organizations may focus on specific product lines or services, rather than a comprehensive digital marketing strategy for a regional app.
- Career paths for this role may include progression to a senior marketing role, such as Head of Marketing or Chief Marketing Officer, or transition to a general management role within the organization.
ASSUMPTION: The ideal candidate will be motivated by the opportunity to grow their career within a dynamic and fast-paced organization, with a focus on regional impact and innovation.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch in a key market, with a focus on maximizing ROI and market share.
- Conducting keyword research and implementing SEO/ASO best practices to improve organic search rankings for a regional e-commerce platform, resulting in a 30% increase in traffic and revenue.
- Optimizing paid advertising campaigns across multiple channels, with a focus on improving click-through rates, conversion rates, and cost per acquisition, resulting in a 25% reduction in CPA and a 35% increase in ROI.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and impact in a digital marketing role.
❓ Key Questions to Ask During Interview
- How does this role fit into Careem's overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Careem support the professional development and growth of its employees, particularly in the marketing function?
- What are the key challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?
- How does Careem approach collaboration and communication across different teams and functions, and what are the expectations for this role in that regard?
ASSUMPTION: The ideal candidate will be proactive in seeking information and understanding the role's context within the organization, as well as the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing strategy, execution, and results.
- Prepare for the interview by researching Careem's business, market, and competitors, as well as the company's unique value proposition.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
