📌 Core Information
🔹 Job Title: Manager, Digital Marketing - Retention
🔹 Company: Authentic Brands Group
🔹 Location: New York, New York
🔹 Job Type: On-site
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading retention marketing initiatives across a portfolio of D2C lifestyle, apparel, and footwear brands
- Planning, executing, and measuring email, app push, and SMS campaigns
- Collaborating with cross-functional teams to ensure timely development and deployment of on-brand campaigns
- Employing data-driven decision-making and a hypothesis-driven test & learn mentality
- Optimizing initiatives and campaigns for key business results and sales targets
ASSUMPTION: This role requires a strong understanding of customer segmentation, retention strategies, and performance marketing channels. Familiarity with email service providers, such as Klaviyo, is essential.
📋 Key Responsibilities
✅ Planning, execution, and measurement of D2C retention marketing initiatives across a growing portfolio of lifestyle, apparel, and footwear brands
✅ Developing and producing email, app push, and SMS campaigns; assisting with affiliate marketing and other performance marketing channels as required
✅ Creating and maintaining performance reporting; presenting results clearly and making recommendations based on findings
✅ Collaborating with acquisition marketing stakeholders to drive list growth and quality
✅ Partnering with design, merchandising, operations, copywriting, etc. to establish and maintain marketing calendars and guide production of accurate marketing assets
✅ Briefing all asset needs in a timely manner to allow for copy, design, review, signoff, and deployment of campaigns
ASSUMPTION: This role involves working with multiple brands and initiatives simultaneously, requiring strong organizational skills and the ability to prioritize independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years in a marketing role, preferably in B2B/D2C, with a solid grasp of CRM and retention strategies
Required Skills:
- Fluency with at least one ESP (Email Service Provider), with experience in Klaviyo preferred
- Solid grasp of CRM, customer segmentation, and retention strategies
- Experience with SMS/MMS marketing programs preferred but not required
- Comfortable in a collaborative role with many internal and external stakeholders
- Ability to juggle multiple brands/initiatives at once and prioritize independently
- Comfortable with Google Analytics
Preferred Skills:
- Fashion/apparel or footwear industry experience
- Experience with loyalty programs
ASSUMPTION: Candidates with experience in the fashion/apparel or footwear industry may have an advantage but are not required.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 (USD) per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on brands
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range provided is based on industry standards for a Manager, Digital Marketing role in the New York City area with 3-4 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, with a focus on lifestyle, apparel, and footwear brands
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2010, with a history of acquiring and licensing iconic sports, lifestyle, entertainment, and media brands
Company Description:
- Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy, and digital innovation
- Owns more than 50 global brands, generating approximately $32 billion in annual retail sales
- Connects iconic brands with best-in-class partners to optimize long-term value in the marketplace
Company Specialties:
- Brand strategy and development
- Licensing and retail partnerships
- Digital innovation and marketing
- Mergers and acquisitions
Company Website: corporate.authentic.com
ASSUMPTION: Authentic Brands Group is a well-established company in the retail apparel and fashion industry, with a strong portfolio of global brands.
📊 Role Analysis
Career Level: Managerial, with opportunities for growth and development within the digital marketing team
Reporting Structure: This role reports directly to the Senior Director, Digital Marketing
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Expanding the portfolio of brands and channels managed
- Developing and leading a team of digital marketing specialists
- Advancing to a senior or director-level role within the digital marketing department
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing team at Authentic Brands Group.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and innovative culture
Office Location(s): 1411 Broadway, NY, New York 10018, US
Geographic Context:
- New York City, a major metropolitan area with a diverse and vibrant cultural scene
- Access to public transportation, with numerous dining, entertainment, and shopping options nearby
- Opportunities for networking and professional development within the fashion and retail industries
Work Schedule: Full-time, typically Monday-Friday, with flexibility as needed to accommodate project deadlines and team meetings
ASSUMPTION: The work environment at Authentic Brands Group is collaborative, innovative, and focused on driving results for its portfolio of global brands.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- First-round interview with the hiring manager or a member of the digital marketing team
- Second-round interview with additional team members or stakeholders
- Final interview with the Senior Director, Digital Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Authentic Brands Group's mission
- Prepare examples of successful retention marketing campaigns you've worked on, focusing on data-driven decision-making and optimization
ATS Keywords: Digital Marketing, Retention Strategies, Email Campaigns, SMS Marketing, Customer Segmentation, Data Analysis, Collaboration, Project Management, Performance Reporting, Marketing Strategy, CRM, Klaviyo, Google Analytics, Loyalty Programs, Affiliate Marketing, App Push Campaigns
ASSUMPTION: The application process at Authentic Brands Group is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Email Service Providers (ESPs) such as Klaviyo
- Customer Relationship Management (CRM) systems
- Google Analytics
- Project management tools (e.g., Asana, Trello, or Jira)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and may vary depending on the specific needs of the team and organization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Results-driven
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have experience managing multiple projects and priorities simultaneously?
ASSUMPTION: Candidates who align with Authentic Brands Group's company values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.
⚠️ Potential Challenges
- Managing multiple brands and initiatives simultaneously, requiring strong organizational skills and prioritization
- Keeping up with industry trends and best practices in digital marketing and retention strategies
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the marketing landscape and consumer behavior
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and development, and effective communication and collaboration with team members and stakeholders.
📈 Similar Roles Comparison
- This role focuses specifically on retention marketing, whereas related roles may focus on acquisition, engagement, or other aspects of the marketing funnel
- Authentic Brands Group's portfolio of global brands provides a unique opportunity to work with a diverse range of lifestyle, apparel, and footwear brands
- Career progression in digital marketing may involve moving into senior or director-level roles, managing teams, or specializing in specific marketing channels or strategies
ASSUMPTION: This role offers a unique opportunity to specialize in retention marketing within a global portfolio of lifestyle, apparel, and footwear brands.
📝 Sample Projects
- Developing and executing a multi-channel retention campaign for a newly acquired brand, driving a 20% increase in repeat purchases within the first six months
- Optimizing email segmentation and personalization strategies for a portfolio of brands, resulting in a 15% increase in open rates and a 25% increase in click-through rates
- Collaborating with the design team to create visually appealing and on-brand email templates, improving overall campaign performance by 15%
ASSUMPTION: These sample projects demonstrate the types of initiatives and campaigns that a successful candidate in this role might develop and execute.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does Authentic Brands Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Authentic Brands Group approach data-driven decision-making and continuous optimization in its marketing strategies?
- What are the most challenging aspects of working with a portfolio of global brands, and how does the team address these challenges?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and Authentic Brands Group's mission
- Prepare examples of successful retention marketing campaigns you've worked on, focusing on data-driven decision-making and optimization
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
