📌 Core Information
🔹 Job Title: Manager, Digital Marketing & Strategy (Distribution)
🔹 Company: Roc Nation
🔹 Location: New York, NY, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Executing promotional campaigns and creative marketing plans for Roc Nation artists
- Managing digital retail merchandising and playlisting
- Maintaining artist web and social platforms
- Securing digital retail merchandising and marketing opportunities
- Collaborating with artists, managers, and partners to facilitate requests
ASSUMPTION: This role requires a strong understanding of the music market, digital distribution platforms, and social media trends. The ideal candidate will have experience in digital marketing and a passion for music.
📋 Key Responsibilities
✅ Develop and execute digital marketing/sales and content distribution strategies for clients
✅ Prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
✅ Support and manage relationships with key digital partner accounts
✅ Liaise with label distribution partners to execute digital sales plans and marketing initiatives
✅ Produce and post digital content, including text, images, videos
✅ Liaise with artist and their team to develop artist-generated content
✅ Support and manage new artist site builds and launches
✅ Maintain and update artist sites, social media profiles, and Roc Nation properties
✅ Grow artist awareness, site traffic, and content syndication through third-party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes, and exclusive content promotions to drive revenue
✅ Liaison with the Data team to compile and distribute regular reports to internal teams
✅ Utilize data to evaluate campaign efficacy and determine each promotion’s success and areas of opportunity/growth
✅ Create reports for artists and external partners
✅ Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions, and support all other company initiatives
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a related field preferred
Experience: 2-3 years of experience managing the use of and/or relationships with digital distribution and social platforms
Required Skills:
- Extensive knowledge of and passion for the music market
- An in-depth understanding of social media platforms, industry trends, new technologies, and digital music services
- Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
- The highest attention to detail
- Track record building and maintaining strong business relationships
- Strong oral/written communication skills
- The drive to take initiative, work independently, and be accountable while also working as a team player who is collaborative, positive, and flexible
- Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms
- Experience working with social management and listening platforms
- Experience working with content management systems; especially Wordpress
- Knowledge using basic audio, photo, and video editing programs
Preferred Skills:
- Experience in the music industry
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $65,000.00 USD - $75,000.00 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Roc Nation events and merchandise
- Opportunities for career growth and development
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. Benefits may vary based on employment status and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 51-200 employees
Founded: 2008
Company Description:
- Roc Nation is a full-service entertainment company working with recording artists, producers, songwriters, and athletes
- Services include artist management, music publishing, touring, production, strategic brand development, and more
- Roc Nation has a TV/Film Division and a Sports Division, representing prominent talent in various fields
Company Specialties:
- Artist Management
- Music Publishing
- Touring
- Production
- Strategic Brand Development
Company Website: http://www.rocnation.com
ASSUMPTION: Roc Nation is a well-established entertainment company with a diverse roster of talent. They offer opportunities for career growth and development within the industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: Reports to both the President of Distribution and VP of Digital Strategy
Work Arrangement: Full-time, on-site, with flexibility to work evenings and weekends as needed
Growth Opportunities:
- Potential to work with high-profile artists and gain experience in various aspects of the entertainment industry
- Opportunities for career advancement within Roc Nation or the broader entertainment industry
- Chance to develop skills in digital marketing, content creation, and artist management
ASSUMPTION: This role offers a unique opportunity to work with prominent talent in the music industry and gain valuable experience in digital marketing and artist management.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): New York, NY
Geographic Context:
- New York City is a major hub for the music and entertainment industries
- The office is located in the Chelsea neighborhood, offering easy access to public transportation and various amenities
- The city offers a vibrant cultural scene, with numerous music venues, art galleries, and cultural attractions
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The on-site work environment at Roc Nation's New York office is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing and content creation skills
- Understanding of the music industry and digital distribution platforms
- Communication and interpersonal skills
- Attention to detail and organizational skills
- Cultural fit and alignment with Roc Nation's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your digital marketing and content creation work
- Demonstrate your passion for the music industry and understanding of digital distribution platforms
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Partner Management, Creative Marketing, Data Analysis, Copywriting, Relationship Building, Project Management, Content Distribution, Campaign Execution, Trend Analysis, Video Editing, Photo Editing, Audio Editing, CRM Management
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills, experiences, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Email service providers (e.g., Mailchimp, Constant Contact)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress)
- Audio, photo, and video editing software (e.g., Adobe Creative Suite, iMovie)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Passion
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you have a strong passion for the music industry and digital marketing?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have excellent communication and interpersonal skills?
- Are you detail-oriented and organized?
- Do you align with Roc Nation's values and company culture?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Roc Nation's values will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with high-profile artists and their teams
- Keeping up with industry trends and new technologies
- Balancing creative and analytical aspects of the role
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique to Roc Nation, offering the opportunity to work with prominent talent in the music industry
- Similar roles in other entertainment companies may have different focuses, such as artist management, music publishing, or touring
- Career paths in the entertainment industry can be diverse, with opportunities for growth and advancement in various areas
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing and artist management within the music industry.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new album release
- Securing digital retail merchandising and marketing opportunities for an upcoming single
- Creating and maintaining an artist's website and social media profiles
- Analyzing campaign data and creating reports for artists and external partners
- Collaborating with the marketing team to execute a content release campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the artist(s) I would be working with?
- How does this role fit into the broader team structure and company goals?
- What opportunities are there for professional growth and development within Roc Nation?
- How does Roc Nation support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager after your interview to express your interest in the position
- If selected for the role, complete the onboarding process and start your new career with Roc Nation
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
