📌 Core Information
🔹 Job Title: Manager, Digital Marketing & Strategy (Podcasts)
🔹 Company: Roc Nation
🔹 Location: New York, NY
🔹 Job Type: Full-Time, On-Site
🔹 Category: Entertainment Providers
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing promotional campaigns to increase awareness and engagement for Roc Nation’s podcast portfolio
- Managing and maintaining digital platforms, including websites and social media profiles
- Producing engaging digital content and collaborating with internal and external teams
- Driving revenue through innovative marketing programs and partnerships
- Analyzing performance data and optimizing campaigns based on insights
ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to succeed in the dynamic entertainment environment.
📋 Key Responsibilities
✅ Develop and execute comprehensive promotional campaigns to increase awareness, engagement, and downloads for Roc Nation’s podcast portfolio
✅ Shape digital strategy and execute plans, including social media publishing, on a daily basis
✅ Design and implement creative marketing plans to expand podcast reach through editorial features, influencer partnerships, and exclusive content promotions
✅ Manage and maintain all podcast-related digital platforms, ensuring up-to-date content and brand alignment across all channels
✅ Support and oversee site builds and launches for new podcasts, including ongoing site maintenance and content updates on Roc Nation’s digital properties
✅ Produce, curate, and post engaging digital content, working with internal creative teams and external clients to align with brand voice and campaign objectives
✅ Drive revenue through innovative marketing programs, influencer marketing, contests/sweepstakes, and partnerships designed to grow awareness and engagement
✅ Work closely with the Data team to compile, analyze, and distribute regular performance reports, using insights to optimize campaigns and inform future strategies
✅ Stay up to date on industry trends, emerging technologies, and best practices in Podcasting, sharing growth opportunities and areas for improvement to maximize promotion success
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong communication skills to articulate ideas effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
Experience: 4+ years of digital marketing experience, with a focus on podcasting, audio content, or digital media
Required Skills:
- Strong knowledge of podcast platforms (Spotify, Apple Podcasts, etc.) and digital marketing tools (Google Analytics, social media management tools, and email marketing platforms)
- Proven experience in social media marketing, including content creation, community management, and audience growth
- Familiarity with paid media and influencer marketing strategies
- Strong analytical skills, with the ability to interpret data, optimize campaigns, and deliver actionable insights
- Excellent organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment
- A proactive attitude, creative mindset, and passion for digital media and podcasting
- Strong communication skills, with the ability to work collaboratively and articulate ideas effectively
Preferred Skills:
- Experience working with entertainment industry clients
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the entertainment industry or working with entertainment clients may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $68,000.00 USD - $85,000.00 USD
Benefits:
- Medical, vision, dental, and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets, generous paid time off including paid holidays, sick time, and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
Working Hours: Full-time, typically Monday to Friday, with potential flexibility for remote work or adjusted hours
ASSUMPTION: The salary range provided is based on market location, qualifications, skills, and experience. The benefits listed are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Roc Nation is a full-service entertainment company working with recording artists, producers, songwriters, and athletes. They offer artist management, music publishing, touring, production, strategic brand development, and more.
Company Size: Roc Nation has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Roc Nation was founded in 2008 and has since grown into the world’s preeminent entertainment company.
Company Description:
- Roc Nation works with a diverse roster of talent, including prominent recording artists, producers, and athletes
- The company offers a full range of services, from artist management to strategic brand development
- Roc Nation has a TV/Film Division and a Sports Division, expanding its reach across various entertainment sectors
Company Specialties:
- Artist Management
- Music Publishing
- Touring
- Production
- Strategic Brand Development
- TV/Film
- Sports
Company Website: http://www.rocnation.com
ASSUMPTION: Roc Nation’s diverse range of services and clients provide unique opportunities for growth and learning within the entertainment industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced digital marketing professional looking to take on a management position within the entertainment industry.
Reporting Structure: The Manager, Digital Marketing & Strategy (Podcasts) reports directly to the Director, Digital Marketing & Strategy.
Work Arrangement: This is a full-time, on-site position based in New York, NY. However, there may be opportunities for remote work or adjusted hours, depending on the role and team needs.
Growth Opportunities:
- Expanding skills and expertise within the digital marketing and entertainment industries
- Potential to work with high-profile clients and talent
- Opportunities to collaborate with various teams and departments within Roc Nation
ASSUMPTION: This role offers significant growth potential for the right candidate, given Roc Nation’s diverse range of services and clients.
🌍 Location & Work Environment
Office Type: Roc Nation’s headquarters is located in New York, NY, with additional offices in Los Angeles, California, and London, UK.
Office Location(s): 540 W 26th Street, New York, NY 10001
Geographic Context:
- New York, NY, is a major hub for the entertainment industry, offering numerous networking and professional development opportunities
- The city provides a vibrant and dynamic work environment, with access to various cultural attractions and events
- Roc Nation’s offices are located in the Chelsea neighborhood, known for its art galleries, restaurants, and nightlife
Work Schedule: The work schedule for this role is typically Monday to Friday, with potential flexibility for remote work or adjusted hours, depending on the role and team needs.
ASSUMPTION: Working in New York, NY, provides unique opportunities for growth and learning within the entertainment industry, given the city’s vibrant cultural scene and concentration of industry professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Director, Digital Marketing & Strategy
Key Assessment Areas:
- Digital marketing skills and experience
- Industry knowledge and passion for podcasting
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Roc Nation’s values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, podcasting, and audio content
- Tailor your resume and cover letter to emphasize skills and qualifications mentioned in the job description
- Prepare examples of successful digital marketing campaigns or projects you’ve worked on
- Research Roc Nation and the entertainment industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Digital Marketing, Podcasting, Social Media Marketing, Content Creation, Audience Engagement, Data Analysis, Influencer Marketing, Campaign Optimization, Project Management, Creative Thinking, Communication, Brand Alignment, Community Management, Marketing Strategy, Performance Reporting, Trend Analysis
ASSUMPTION: Roc Nation’s interview process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Podcast platforms (e.g., Spotify, Apple Podcasts)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Excellence
- Innovation
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Opportunities for growth and learning within the entertainment industry
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively and managing multiple projects simultaneously?
- Do you possess a creative mindset and a passion for digital media and podcasting?
ASSUMPTION: Roc Nation values candidates who are creative, collaborative, and passionate about digital media and podcasting, with a strong work ethic and a desire to learn and grow within the entertainment industry.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and best practices in Podcasting and digital marketing
- Collaborating effectively with various teams and departments within Roc Nation
- Adapting to a dynamic and ever-changing entertainment landscape
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive attitude, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing and strategy for podcasts within the entertainment industry
- Similar roles may be found in other entertainment companies, digital marketing agencies, or podcast-specific platforms
- Career progression may include roles such as Senior Manager, Director, or Vice President of Digital Marketing & Strategy, with a focus on podcasting or other audio content
ASSUMPTION: This role offers unique opportunities for growth and learning within the entertainment industry, given Roc Nation’s diverse range of services and clients.
📝 Sample Projects
- Developing and executing a promotional campaign for a new Roc Nation podcast launch
- Analyzing performance data and optimizing campaigns to maximize listenership and engagement
- Collaborating with internal creative teams to produce engaging digital content for podcast websites and social media channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall digital marketing and strategy for Roc Nation’s podcast division?
- What opportunities are there for growth and learning within Roc Nation and the entertainment industry?
- How does Roc Nation support work-life balance for its employees?
- What is the team structure and dynamic for the Digital Marketing & Strategy team?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company, while also showing a strong interest in the position and Roc Nation’s mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and qualifications mentioned in the job description
- Prepare examples of successful digital marketing campaigns or projects you’ve worked on, highlighting your experience with podcasting, audio content, or digital media
- Follow up with Roc Nation one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
