Manager, Digital Marketing & Strategy (Podcasts)

📌 Core Information

🔹 Job Title: Manager, Digital Marketing & Strategy (Podcasts)

🔹 Company: Live Nation

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Entertainment Providers

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing promotional campaigns to increase awareness and engagement for Roc Nation’s podcast portfolio
• Shaping digital strategy and overseeing the execution of plans across various digital channels
• Collaborating with content creators, producers, and cross-functional marketing teams to craft compelling promotional strategies
• Designing and implementing creative marketing plans to expand podcast reach
• Managing and maintaining all podcast-related digital platforms, ensuring up-to-date content and brand alignment

ASSUMPTION: This role requires a strong understanding of podcasting and digital marketing, with a focus on social media, content creation, and audience engagement. Prior podcasting experience is a must.

📋 Key Responsibilities

✅ Develop and execute comprehensive promotional campaigns to increase awareness, engagement, and downloads for Roc Nation’s podcast portfolio

✅ Shape both digital strategy and the execution of plans, including social media publishing, on a daily basis

✅ Design and implement creative marketing plans to expand podcast reach, leveraging third-party editorial features, influencer partnerships, and exclusive content promotions

✅ Manage and maintain all podcast-related digital platforms, including websites and social media profiles, ensuring up-to-date content and brand alignment across all channels

✅ Support and oversee site builds and launches for new podcasts, including ongoing site maintenance and content updates on Roc Nation’s digital properties

✅ Produce, curate, and post engaging digital content—text, images, videos—working with internal creative teams and external clients to align with brand voice and campaign objectives

✅ Drive revenue through innovative marketing programs, influencer marketing, contests/sweepstakes, and partnerships designed to grow awareness and engagement

✅ Work closely with the Data team to compile, analyze, and distribute regular performance reports for internal teams, using insights to optimize campaigns and inform future strategies

✅ Stay up to date on industry trends, emerging technologies, and best practices in Podcasting, share growth opportunities and areas for improvement to maximize promotion success

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment. A proactive attitude, creative mindset, and passion for digital media and podcasting are essential.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field

Experience: 4+ years of digital marketing experience, with a focus on podcasting, audio content, or digital media

Required Skills:

• Strong knowledge of podcast platforms (Spotify, Apple Podcasts, etc.) and digital marketing tools (Google Analytics, social media management tools, and email marketing platforms)
• Proven experience in social media marketing, including content creation, community management, and audience growth
• Familiarity with paid media and influencer marketing strategies
• Strong analytical skills, with the ability to interpret data, optimize campaigns, and deliver actionable insights
• Excellent organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment
• Strong communication skills, with the ability to work collaboratively and articulate ideas effectively

Preferred Skills:

• Experience with podcast-specific marketing tools and platforms
• Fluency in additional languages

ASSUMPTION: This role requires a strong understanding of podcasting and digital marketing, with a focus on social media, content creation, and audience engagement. Prior podcasting experience is a must.

💰 Compensation & Benefits

Salary Range: $68,000.00 USD - $85,000.00 USD per year

Benefits:

• Medical, vision, dental, and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, generous paid time off including paid holidays, sick time, and floating days
• Career and skill development programs with School of Live
• 401(k) program with company match

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with 4-10 years of experience in the entertainment industry. Benefits are comprehensive and include health, wealth, and career-focused perks.

📌 Applicant Insights

🔍 Company Context

Industry: Live Nation is a global leader in live events and ticketing, operating in the entertainment industry with a focus on concerts, festivals, ticketing, sponsorship, artist management, and live events.

Company Size: Live Nation has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Live Nation was founded in 2005, with a rich history in the entertainment industry and a strong commitment to employee development and career growth.

Company Description:

• Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
• The company offers exciting opportunities across every discipline, with generous vacation, healthcare, and retirement benefits for full-time employees.
• Live Nation is recognized as a Great Place to Work® and one of People Magazine’s Top 50 Companies that Care, with a focus on employee well-being and work-life balance.

Company Specialties:

• Concerts
• Festivals
• Ticketing
• Sponsorship
• Artist Management
• Live Events

Company Website: livenationentertainment.com

ASSUMPTION: Live Nation offers a dynamic and fast-paced work environment with ample opportunities for growth and development. The company's focus on employee well-being and work-life balance makes it an attractive choice for job seekers in the entertainment industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced digital marketing professional looking to advance their career in the entertainment industry. The role offers opportunities for growth and development within the company.

Reporting Structure: The Manager, Digital Marketing & Strategy (Podcasts) reports directly to the Director, Digital Marketing & Strategy.

Work Arrangement: This role is on-site, with a full-time work arrangement. Flexibility is available for project demands.

Growth Opportunities:

• Advancement within the digital marketing department or other departments within Live Nation
• Expansion of responsibilities based on performance and company needs
• Opportunities to work on high-profile projects and events

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on career development and advancement within the company.

🌍 Location & Work Environment

Office Type: Live Nation's New York office is a modern, collaborative workspace with a focus on employee comfort and productivity.

Office Location(s): 540 W 26th Street, New York, NY 10001, USA

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational opportunities
• The city is well-connected by public transportation, with easy access to major highways and airports
• New York City has a competitive job market, with numerous opportunities for career growth and development

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: Live Nation's New York office provides a modern and collaborative work environment, with easy access to cultural and recreational opportunities. The city's competitive job market offers numerous opportunities for career growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other team members
• Final interview with the director or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on podcasting and social media
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Live Nation's values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on podcasting and digital marketing
• Tailor your cover letter to the specific role and company, emphasizing your passion for podcasting and digital media
• Prepare examples of successful digital marketing campaigns you've executed, with an emphasis on podcast promotion

ATS Keywords: Podcast marketing, digital marketing strategy, social media management, audience growth, data analysis, campaign optimization, entertainment industry, concert promotion, influencer marketing, brand alignment

ASSUMPTION: Live Nation's application process is thorough and comprehensive, with a focus on assessing the candidate's skills, experience, and cultural fit. Tailoring your application materials to the specific role and company is essential for success.

🛠️ Tools & Technologies

• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Podcast-specific marketing tools and platforms (e.g., Libsyn, Podbean, Buzzsprout)

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a focus on podcast-specific marketing tools and social media management tools.

👔 Cultural Fit Considerations

Company Values:

• Passion for live entertainment
• Commitment to excellence
• Collaboration and teamwork
• Innovation and creativity
• Integrity and respect

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a passion for live entertainment and a deep understanding of the entertainment industry?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you innovative and creative, with a willingness to take risks and try new approaches?
• Do you have a strong commitment to integrity and respect, with a focus on building positive relationships with colleagues and clients?

ASSUMPTION: Live Nation values a strong cultural fit, with a focus on passion for live entertainment, collaboration, innovation, and integrity. Candidates who align with these values are more likely to succeed in the role and the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with industry trends and emerging technologies in podcasting and digital marketing
• Balancing the demands of the role with a healthy work-life balance
• Navigating a large and diverse organization with numerous opportunities and challenges

ASSUMPTION: This role presents numerous challenges and opportunities for growth and development. Successful candidates will be able to manage multiple projects and deadlines, stay up-to-date with industry trends, and balance the demands of the role with a healthy work-life balance.

📈 Similar Roles Comparison

• This role is unique within Live Nation, focusing specifically on podcast marketing and strategy
• Similar roles in other companies may focus on broader digital marketing or specific aspects of podcasting, such as production or distribution
• Career paths in this role may lead to advancement within the digital marketing department or other departments within Live Nation

ASSUMPTION: This role is unique within Live Nation, offering a specialized focus on podcast marketing and strategy. Candidates should be prepared to leverage their expertise in podcasting and digital marketing to drive success in the role.

📝 Sample Projects

• Developing and executing a promotional campaign to launch a new podcast, including social media content, influencer partnerships, and exclusive content promotions
• Analyzing podcast performance data to identify trends, optimize campaigns, and inform future strategies
• Managing the website and social media profiles for an existing podcast, ensuring up-to-date content and brand alignment

ASSUMPTION: This role offers numerous opportunities to work on high-profile projects and events, with a focus on driving awareness, engagement, and downloads for Roc Nation’s podcast portfolio.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does this role fit into the broader digital marketing strategy for Roc Nation's podcast portfolio?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Live Nation support the growth and development of employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success. Tailoring your questions to the specific role and company is essential for making a strong impression.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements in podcasting and digital marketing
• Write a cover letter that emphasizes your passion for podcasting and digital media, and your alignment with Live Nation's values
• Prepare examples of successful digital marketing campaigns you've executed, with an emphasis on podcast promotion
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.