📌 Core Information
🔹 Job Title: Manager, Digital Marketing & Strategy - Sports
🔹 Company: Roc Nation
🔹 Location: New York, NY, USA
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Sports Digital team in managing digital marketing, social media, and content development for Roc Nation Sports clients.
- Planning and publishing content across various social media platforms.
- Overseeing client websites and digital properties.
- Collaborating with client teams and internal stakeholders to ensure digital content aligns with brand guidelines and goals.
- Identifying and developing relationships with key partners to further athlete agendas and connection with the Roc Nation brand.
ASSUMPTION: This role requires a strong understanding of digital marketing, social media, and content development, as well as excellent communication and relationship-building skills. The ideal candidate will have a passion for sports and be able to work independently and collaboratively.
📋 Key Responsibilities
✅ Plan, ideate, create, and publish content to Roc Nation Sports social media platforms, including Instagram, Twitter, Facebook, TikTok, YouTube, and other emerging platforms.
✅ Provide real-time coverage of client events and functions to create reactionary, in-the-moment content for Roc Nation social media channels and client-specific social media channels.
✅ Assist digital staff in monitoring, producing, and publishing both athlete-generated content and surround coverage on Roc Nation platforms.
✅ Serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties, and additional marketing and social media channels.
✅ Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers and distribute weekly performance of athletes.
✅ Assist in social media performance analysis and reporting of social media campaigns.
✅ Conduct quality assurance reviews and testing of all digital channels, including social media, email, and web.
✅ Suggest new ways to attract prospective fans/customers via digital channels.
✅ Maintain a current knowledge of industry-specific technologies and actively scout new digital partners and influencers.
✅ Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand.
✅ Grow athlete awareness, site traffic, and social following through in-depth understanding of each client, creative content, and optimizations.
✅ Support digital staff with select functions related to calendar management, communications, etc.
ASSUMPTION: This role requires a high level of multitasking, strong organizational skills, and the ability to work under pressure to meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree is required.
Experience: A minimum of 3-5 years of combined work experience in creative marketing, digital content, and/or social media is required.
Required Skills:
- In-depth understanding of social media platforms, content creation, industry trends, and new technologies.
- Knowledge and experience with Adobe Creative Suite.
- Extensive knowledge of and passion for sports.
- Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously.
- Track record building and maintaining strong business relationships.
- Experience in online community management, social publishing, and campaign management platforms.
- Extremely detail-oriented.
- The drive to take initiative, work independently, and be accountable while also working as a team player who is collaborative, positive, and flexible.
Preferred Skills:
- Experience in the entertainment industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the entertainment industry and/or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The expected compensation for this position is $70,000.00 USD - $85,000.00 USD per year. ASSUMPTION: This salary range is based on market location, qualifications, skills, and experience.
Benefits:
- Medical, vision, dental, and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
- Generous paid time off, including paid holidays, sick time, and floating days.
- Free concert tickets.
- Career and skill development programs with School of Live.
- 401(k) program with company match.
Working Hours: This role requires a standard 40-hour workweek, with flexibility to work additional hours as needed to meet deadlines and cover events.
📌 Applicant Insights
🔍 Company Context
Industry: Roc Nation is a full-service entertainment company that works with recording artists, producers, songwriters, and athletes. They provide artist management, music publishing, touring, production, strategic brand development, and more.
Company Size: Roc Nation has 51-200 employees, which means the company is mid-sized. This size allows for opportunities to work on diverse projects and collaborate with various teams while still maintaining a relatively close-knit work environment.
Founded: Roc Nation was founded in 2008, giving the company nearly two decades of experience in the entertainment industry.
Company Description:
- Roc Nation works with some of the world’s most recognizable names in music and sports, including Rihanna, Rapsody, Megan Thee Stallion, Big Sean, LaMelo Ball, Kevin De Bruyne, and Robinson Cano.
- The company offers a full-service approach to entertainment, supporting their diverse roster of talent through artist management, music publishing, touring, production, strategic brand development, and more.
- Roc Nation has a TV/Film Division that has won awards for its docu-series and has partnerships with leading experts in artist management, technology, fashion, and philanthropy.
Company Specialties:
- Artist Management
- Music Publishing
- Touring
- Production
- Strategic Brand Development
- TV/Film
Company Website: http://www.rocnation.com
ASSUMPTION: Roc Nation’s diverse roster of talent and full-service approach to entertainment provide applicants with the opportunity to work on a wide range of projects and collaborate with various teams.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Manager, Digital Marketing & Strategy - Sports reports to the Senior Manager, Digital Marketing and Strategy - Sports.
Work Arrangement: This role is on-site, requiring the candidate to work from Roc Nation’s offices in New York, Los Angeles, or London.
Growth Opportunities:
- As Roc Nation continues to grow and expand its roster of talent, there may be opportunities for the right candidate to take on additional responsibilities or move into a more senior role.
- The company’s full-service approach to entertainment offers the chance to work on diverse projects and gain experience in various aspects of the industry.
- Roc Nation’s partnerships with leading experts in artist management, technology, fashion, and philanthropy provide opportunities for professional development and collaboration.
ASSUMPTION: Candidates with a strong work ethic, a passion for the entertainment industry, and a desire to learn and grow will have the best chance of success in this role and at Roc Nation.
🌍 Location & Work Environment
Office Type: Roc Nation’s offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Roc Nation has offices in New York, Los Angeles, and London.
Geographic Context:
- New York, NY, USA: Roc Nation’s headquarters is located in the heart of New York City, offering easy access to cultural attractions, dining, and nightlife.
- Los Angeles, California, USA: Roc Nation’s Los Angeles office is situated in the bustling entertainment hub of Hollywood, providing ample opportunities for networking and collaboration with industry professionals.
- London, GB: Roc Nation’s London office is located in the vibrant and multicultural city of London, offering a unique perspective on the global entertainment industry.
Work Schedule: This role requires a standard 40-hour workweek, with flexibility to work additional hours as needed to meet deadlines and cover events. The work schedule may vary depending on the needs of the clients and the company.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the HR department.
- In-person or video interview with the hiring manager and/or team members.
- Final interview with senior leadership.
Key Assessment Areas:
- Digital marketing and social media skills.
- Content creation and storytelling abilities.
- Industry knowledge and passion for sports.
- Relationship-building and communication skills.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Roc Nation’s business and the digital marketing landscape in your application materials.
- Prepare examples of your work that showcase your creativity, strategic thinking, and ability to execute campaigns.
- Be ready to discuss your experience with social media platforms, content creation, industry trends, and new technologies.
ATS Keywords: Digital Marketing, Social Media, Content Development, Web Management, Adobe Creative Suite, Sports, Entertainment, Relationship Management, Trend Analysis, Quality Assurance, Community Management, Campaign Management, Storytelling, Initiative, Collaboration, Detail Orientation, Performance Analysis
ASSUMPTION: Applicants should take the time to research Roc Nation and the digital marketing industry to ensure their application materials are tailored to the role and demonstrate their fit for the position.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content management systems (e.g., WordPress, Drupal)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Candidates should have experience with and be comfortable using the tools and technologies listed above. Familiarity with additional relevant tools and technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Integrity and professionalism
- Passion for entertainment and music
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on excellence
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing, social media, and content development?
- Are you passionate about sports and the entertainment industry?
- Can you work independently and collaboratively in a fast-paced, dynamic environment?
- Do you have excellent communication and relationship-building skills?
- Are you detail-oriented and able to work under pressure to meet deadlines?
ASSUMPTION: Candidates who are a strong cultural fit for Roc Nation will have a passion for entertainment and music, be creative and innovative, and be able to work collaboratively and adaptably in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Working in a fast-paced, dynamic environment with changing priorities.
- Adapting to new technologies and industry trends.
- Balancing the needs of clients and the company.
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to adapt to changing priorities and deadlines. They should also be able to manage multiple projects and balance the needs of clients and the company.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Manager position in the entertainment industry.
- However, this role is unique in that it focuses specifically on the sports division of Roc Nation and requires a strong understanding of the sports industry and its trends.
- Career path comparison: This role offers opportunities for growth and advancement within Roc Nation, potentially leading to a more senior role in digital marketing or a move into artist management or another division of the company.
ASSUMPTION: Candidates should research similar roles in the entertainment industry and consider how their skills and experience align with the requirements of this position.
📝 Sample Projects
- Developing and executing a social media campaign for a Roc Nation Sports client, including content creation, scheduling, and analysis.
- Managing a Roc Nation Sports client’s website, including updating content, ensuring brand consistency, and optimizing for search engines.
- Collaborating with a Roc Nation Sports client to create and distribute a press release announcing a new partnership or achievement.
ASSUMPTION: Candidates should be able to provide examples of their work that demonstrate their ability to manage projects, create content, and collaborate with clients and internal teams.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience?
- How does Roc Nation support the growth and development of its employees?
- What are the biggest challenges facing the digital marketing team at Roc Nation, and how can this role help address them?
- How does Roc Nation collaborate with its clients, and what is the expected level of interaction with clients in this role?
- What are the most important qualities and skills for success in this role, and how can I demonstrate them in my application and interview?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the company, and the team they will be working with. They should also be prepared to articulate their fit for the role and how their skills and experience align with the requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your work that showcase your creativity, strategic thinking, and ability to execute campaigns.
- Be ready to discuss your experience with social media platforms, content creation, industry trends, and new technologies.
- Follow up with Roc Nation one week after submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
