🔹 Job Title: Manager, Digital Marketing & Website
🔹 Company: Frasers Property
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
Key aspects of this role include:
ASSUMPTION: This role requires a high level of technical and analytical skills, as well as strong project management and communication abilities. It is ideal for candidates with a background in digital marketing, website management, or a related field who are looking to advance their careers in the real estate industry.
✅ Website Management & Maintenance: Oversee daily management and maintenance of the hotel website to ensure optimal performance, including content updates, error resolutions, and uptime monitoring. Implement and manage SEO & SEM strategies to boost organic search rankings, increase website traffic, and improve booking conversions. Ensure website compatibility across various devices and browsers to provide a smooth and consistent user experience. Collaborate with cross-functional teams to ensure that website content and design align with digital marketing strategies, business goals, and branding requirements. Conduct regular website audits, performance reviews, and implement improvements based on analytics and user feedback.
✅ Analytics & Conversion Optimization: Manage website tagging, analytics tracking, and conversion tagging using tools like Google Tag Manager to monitor key metrics, KPIs, and ROI. Use data insights to identify and act on opportunities to improve website conversions, enhance user engagement, and optimize digital marketing campaigns. Regularly monitor site performance and user behavior through tools like Google Analytics, Meta Pixels, and other tracking systems to generate reports and make data-driven decisions.
✅ Collaboration & Reporting: Work closely with the digital marketing and e-commerce teams to align website strategies with marketing and business objectives. Provide regular performance reports and insights to stakeholders to support continuous optimization and marketing efforts. Ensure website compliance with SEO best practices, analytics standards, and legal requirements.
✅ Content & UX Optimization: Ensure that the website content is up-to-date, accurate, and aligned with the brand's voice, style, and customer needs. Work with the design team to enhance website layout, navigation, and user experience (UX) to improve guest satisfaction and engagement. Implement A/B testing and other methods to enhance the website's design, functionality, and conversion rates.
✅ Special Projects: Participate in digital enhancement projects, including new website launches, feature rollouts, or system upgrades. Conduct competitive benchmarking and website performance comparisons. Assist in testing and deploying tools or technologies to improve digital user experience. Support one-off marketing initiatives, urgent campaign needs, or short-term content development tasks.
ASSUMPTION: This role involves a wide range of responsibilities, requiring a strong technical background and the ability to manage multiple projects simultaneously. It is essential for candidates to have experience in website management, digital marketing, SEO/SEM, and analytics, preferably in the hospitality or travel industry.
Education: Bachelor’s degree in Web Development, Digital Marketing, Information Technology, or a related field.
Experience: Minimum 5-7 years of experience in website management, digital marketing, SEO/SEM, and analytics – preferably in the hospitality or travel industry.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong technical background and relevant industry experience are likely to be the most successful in this role. Familiarity with hospitality or travel industry-specific tools and platforms, as well as Agile methodologies, would be an added advantage.
Salary Range: Based on industry standards for a Manager, Digital Marketing & Website role in Singapore, the estimated salary range is SGD 8,000 - 12,000 per month. This range takes into account the candidate's experience level, skills, and the company's size and industry.
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's performance. Benefits may also vary based on the company's policies and the candidate's employment status.
Industry: Frasers Property is a multinational investor-developer-manager of real estate products and services across the property value chain. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (SGX-ST) and headquartered in Singapore.
Company Size: Frasers Property has 5,001-10,000 employees globally, making it a large organization with a significant presence in the real estate industry.
Founded: Frasers Property was founded in 1988 and has since grown to become a leading player in the real estate sector, with a diverse portfolio of properties across the Asia Pacific, Europe, the Middle East, and Africa.
Company Description:
Company Specialties:
Company Website: http://www.frasersproperty.com
ASSUMPTION: Frasers Property's large size and diverse portfolio provide ample opportunities for career growth and development within the real estate industry. Its commitment to sustainability and responsible business practices also sets it apart as an employer of choice.
Career Level: This role is at the mid-level management tier, requiring a balance of technical expertise, strategic thinking, and leadership skills to drive digital marketing and website management initiatives.
Reporting Structure: The Manager, Digital Marketing & Website reports directly to the Director of Digital Marketing and works closely with various teams, including e-commerce, content, design, and analytics.
Work Arrangement: This is an on-site role based in Singapore, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
ASSUMPTION: This role offers a clear path for career progression within the digital marketing and e-commerce functions. Additionally, the company's diverse portfolio and global presence provide opportunities for candidates to explore different business areas and international assignments.
Office Type: Frasers Property's Singapore headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 438 Alexandra Road, Alexandra Point, Singapore, 119958
Geographic Context:
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed to meet project deadlines.
ASSUMPTION: Frasers Property's Singapore headquarters provides a modern and collaborative work environment, with easy access to amenities and public transportation. The city-state's vibrant business ecosystem and high standard of living make it an attractive location for professionals in the real estate industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Website Management, SEO, SEM, Analytics, Google Analytics, Google Tag Manager, HTML, CSS, JavaScript, Content Management, Conversion Rate Optimization, Project Management, Hospitality, Real Estate
ASSUMPTION: Frasers Property's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. By tailoring your application materials and preparing thoroughly for each stage of the interview process, you can increase your chances of success.
ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role. Candidates should have a strong working knowledge of these tools and be able to demonstrate their proficiency during the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Frasers Property's culture is centered around its values of inspiring experiences, creating places for good, acting progressively, producing and consuming responsibly, and focusing on people. Candidates who share these values and are comfortable working in a collaborative, data-driven, and adaptable environment are likely to be a good fit for the company.
ASSUMPTION: This role presents several challenges, including managing multiple projects and priorities, staying current with industry trends, balancing data-driven decision-making with efficient execution, and working effectively with cross-functional teams. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
ASSUMPTION: This role differs from similar roles in the hospitality and real estate industries in its focus on digital marketing and e-commerce strategies for hospitality-specific properties. Candidates should be prepared to demonstrate their understanding of the unique challenges and opportunities presented by this role.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that candidates may be expected to undertake in this role. Familiarity with these types of projects and the ability to demonstrate relevant experience and skills will be essential for success in the interview process.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the industry, as well as to assess the fit between their skills, experience, and career goals with the opportunities presented by this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.