🔹 Job Title: Manager - Digital User Acquisition, Engagement & Marketing
🔹 Company: Hong Leong Bank (HLB)
🔹 Location: HLT-Hong Leong Tower, Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with multiple teams and stakeholders.
✅ Develop and manage on-going Customer communications that will drive awareness of HLB Connect and digital services + features and sustain user engagement
✅ Develop, launch and manage marketing campaigns / initiatives that will:
✅ Write proposal and business paper to recommend and seek approval for marketing campaign and initiatives.
✅ Work with AEM and UIUX team to ensure the user experience and journey for Connect user onboarding, product acquisition and Connect transaction is optimal for customers.
✅ Ensure digital journey for existing and new services/features are tagged with Adobe and/or Google Analytics tagging to ensure the team is able to track and monitor performance and make decisions on enhancement/ fixes required to improve experience or onboarding/acquisition efforts.
✅ Track, monitor and ensure performance and targets are achieved as per set KRA.
✅ Work with manager, Data Analytics team and junior team members to prepare performance updates & reports for marketing & acquisition activities.
✅ Work with different stakeholders and teams including but not limited to Branches, Product teams, product supports and development team, UIUX team, IT, Group marketing, etc. in the bank to get their support in driving KRA targets
✅ Work with relevant stakeholders to perform necessary market research to gain insights that will help the bank identify opportunities and gain a better understanding of customer needs as well as understanding of competitors’ strengths and weaknesses that will help the bank develop winning initiatives / offers / products / services.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong project management skills are essential.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5-10 years of experience in digital marketing, user acquisition, and engagement strategies
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in digital marketing within the financial services industry may have an advantage.
Salary Range: Based on industry standards for a manager-level role in digital marketing in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum.
Benefits:
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance.
Industry: Hong Leong Bank is a leading financial institution in Malaysia, providing comprehensive financial services guided by a Digital-at-the-Core ethos.
Company Size: HLB has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: 1905, with a century of entrepreneurial heritage.
Company Description:
Company Specialties:
Company Website: http://www.hlb.com.my
ASSUMPTION: HLB's large size and diverse offerings provide ample opportunities for career growth and development.
Career Level: Managerial role, reporting directly to the Head of Digital Marketing
Reporting Structure: This role will manage a team of junior marketing executives and collaborate with various internal teams and stakeholders
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, given HLB's size and diverse offerings.
Office Type: Modern, high-rise office building with state-of-the-art facilities
Office Location(s): HLT-Hong Leong Tower, Kuala Lumpur
Geographic Context:
Work Schedule: Full-time, Monday to Friday, with occasional overtime required
ASSUMPTION: The modern office environment and central location provide a comfortable and convenient work setting.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, User Acquisition, User Engagement, Marketing Campaigns, Stakeholder Management, Adobe Analytics, Google Analytics, Performance Tracking, Market Research
ASSUMPTION: The interview process may vary based on the hiring manager's preferences and the organization's current needs.
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with HLB's values and work style will be more likely to succeed in this role.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and analytical reporting, making it distinct from other marketing roles.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the organization's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.