Manager Digitial Marketing

📌 Core Information

🔹 Job Title: Manager Digital Marketing

🔹 Company: The Hershey Company

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading innovative digital initiatives to enhance brand presence and connect with consumers
• Developing and executing digital marketing strategies and campaigns
• Analyzing performance metrics and optimizing campaigns for maximum ROI
• Collaborating with cross-functional teams, including brand, design, media agencies, and external vendors
• Managing budgets and ensuring effective resource allocation across campaigns and channels

ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to succeed in the fast-paced digital marketing landscape.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies and campaigns to increase brand connect and image building

✅ Collaborate with cross-functional teams to design and develop new innovative digital programs

✅ Execute web, SEO/SEM, database marketing, email, social media, and web property advertising campaigns

✅ Formulate mechanisms to track and evaluate the effectiveness of digital marketing initiatives

✅ Define measures, tracking methodologies, MIS, and reporting standards to understand efficiency/effectiveness

✅ Maintain and update the corporate website, applications, and e-commerce user experience

✅ Create and update content for shopper interface on brand stores or product pages

✅ Develop A+ content for top SKUs as identified by the e-commerce team

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation to drive digital marketing success.

🎯 Required Qualifications

Education: Postgraduate in Marketing

Experience: 6-8 years of experience in Digital Marketing in FMCG & allied categories

Required Skills:

• Proven experience in digital marketing in the FMCG industry
• Expertise in content development, social media initiatives, SEO/SEM, driving content on natives, ORM
• Expertise in various analytical/tech tools, such as Google AdWords, Facebook Insights, Sprinkler
• Creative with experience in digital campaigns

Preferred Skills:

• Understanding of web analytics tools
• Experience in e-commerce and brand teams

ASSUMPTION: Candidates with a strong background in digital marketing within the FMCG sector and a proven track record of driving successful campaigns are ideal for this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Hershey products

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Manager Digital Marketing role in Mumbai, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: The Hershey Company operates in the manufacturing industry, specifically in the consumer packaged goods sector. The company is a global leader in the confectionery industry, with a strong presence in India.

Company Size: The Hershey Company has 10,001+ employees worldwide, providing a large and diverse work environment.

Founded: The Hershey Company was founded in 1894 and has a rich history in the confectionery industry.

Company Description:

• The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands.
• The company has approximately 20,000 employees around the world who work every day to deliver delicious, quality products.
• The company has more than 70 brands around the world that drive more than $11 billion in annual revenues.

Company Specialties:

• Consumer Packaged Goods

Company Website: https://www.thehersheycompany.com/

ASSUMPTION: The Hershey Company's extensive brand portfolio and global presence provide ample opportunities for growth and learning within the digital marketing domain.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead a team and drive digital marketing strategies.

Reporting Structure: The Manager Digital Marketing reports directly to the DGM Digital Marketing.

Work Arrangement: This is an on-site role with flexible work arrangements, allowing for a balance between office work and remote collaboration.

Growth Opportunities:

• Potential to lead a team and mentor junior digital marketing professionals
• Opportunities to work on diverse brands and campaigns within the Hershey portfolio
• Possibility to progress to senior roles within the digital marketing function

ASSUMPTION: This role offers a mix of strategic, creative, and analytical responsibilities, providing a well-rounded experience for career growth in digital marketing.

🌍 Location & Work Environment

Office Type: The Hershey Company's Mumbai office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): The Hershey Company's Mumbai office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India.
• The city is known for its vibrant culture, diverse food scene, and bustling nightlife.
• Mumbai offers excellent opportunities for professional growth and networking within the FMCG industry.

Work Schedule: The work schedule is full-time, with flexible hours to accommodate team meetings and collaboration.

ASSUMPTION: The Mumbai office provides a dynamic and engaging work environment, with ample opportunities for professional development and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the digital marketing team

Key Assessment Areas:

• Digital marketing strategy and campaign development
• Analytical skills and data-driven decision-making
• Creativity and innovation in digital marketing
• Budget management and resource allocation

Application Tips:

• Highlight relevant experience in digital marketing within the FMCG sector
• Demonstrate a strong understanding of digital marketing tools and analytics
• Showcase creativity and innovation in previous digital marketing campaigns
• Tailor your resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: Digital Marketing, FMCG, Campaign Development, SEO/SEM, Analytics, Budget Management, E-commerce, Brand Building

ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, creativity, and analytical skills in digital marketing.

🛠️ Tools & Technologies

• Google AdWords
• Facebook Insights
• Sprinkler
• Web analytics tools (e.g., Google Analytics)
• E-commerce platforms (e.g., Amazon, Flipkart)

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Integrity
• Responsibility
• Community

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of driving successful digital marketing campaigns in the FMCG sector?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you possess strong analytical skills and the ability to make data-driven decisions?

ASSUMPTION: Candidates who align with The Hershey Company's values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple brands and campaigns simultaneously
• Keeping up with the fast-paced nature of the digital marketing landscape
• Collaborating effectively with cross-functional teams and external vendors
• Adapting to changes in consumer behavior and market trends

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Manager Digital Marketing (The Hershey Company) vs. Senior Digital Marketing Manager (PepsiCo): Both roles involve leading digital marketing strategies and campaigns, but the Hershey role focuses more on brand building and less on product-specific promotions.
• Manager Digital Marketing (The Hershey Company) vs. Digital Marketing Specialist (Unilever): The Hershey role is at a higher level and requires more strategic planning and team leadership, while the Unilever role focuses more on tactical execution and campaign optimization.
• Manager Digital Marketing (The Hershey Company) vs. Digital Marketing Manager (Coca-Cola): Both roles involve managing digital marketing campaigns, but the Hershey role requires a stronger focus on brand building and storytelling, while the Coca-Cola role emphasizes product-specific promotions and event marketing.

ASSUMPTION: Each role offers unique opportunities and challenges, and candidates should consider their career goals and preferences when comparing these positions.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement for Hershey's iconic brands (e.g., Hershey's, Reese's, Kit Kat)
• Analyzing consumer data and market trends to inform digital marketing strategy and optimize campaign performance
• Collaborating with e-commerce and brand teams to plan and deliver media campaigns on e-commerce platforms, creating and updating content for shopper interface on brand stores or product pages

ASSUMPTION: These sample projects highlight the strategic, creative, and analytical aspects of the Manager Digital Marketing role at The Hershey Company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other digital marketing team members and cross-functional teams?
• What are the most significant challenges facing the digital marketing function at The Hershey Company, and how can this role address them?
• How does The Hershey Company support the professional development and growth of its digital marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a proactive approach to understanding the company's digital marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing within the FMCG sector
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.