Manager Digitial Marketing

📌 Core Information

🔹 Job Title: Manager Digital Marketing

🔹 Company: The Hershey Company

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-06-12

🔹 Experience Level: 5-10 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to enhance brand presence and connect with consumers
• Collaborating with cross-functional teams to design and implement innovative digital campaigns
• Analyzing performance metrics to optimize campaigns and maximize ROI
• Managing budgets and allocating resources effectively across campaigns and channels

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in the dynamic digital marketing landscape.

📋 Key Responsibilities

✅ Developing and implementing digital marketing strategies for Hershey's brand portfolio

✅ Executing web, SEO/SEM, database marketing, email, social media, and web property advertising campaigns

✅ Collaborating with stakeholders to optimize marketing campaigns and elevate Hershey's digital brand presence

✅ Analyzing and reporting on the effectiveness of digital marketing initiatives and suggesting optimization strategies

✅ Maintaining the corporate website and applications, including front-end, middleware, and back-end

✅ Focusing on e-commerce by collaborating with e-commerce and brand teams to plan and deliver media campaigns on ECOM

ASSUMPTION: The role requires strong project management skills to handle multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Postgraduate degree in Marketing

Experience: 6-8 years of experience in Digital Marketing in the FMCG industry

Required Skills:

• Proven experience in digital marketing, with expertise in content development, social media initiatives, SEO/SEM, and driving content on natives
• Expertise in various analytical/tech tools, such as Google AdWords, Facebook Insights, and Sprinkler
• Creative mindset with experience in digital campaigns

Preferred Skills:

• Experience with web analytics tools
• Familiarity with e-commerce platforms

ASSUMPTION: Candidates with experience in the FMCG sector and a strong understanding of digital marketing trends will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Based on industry standards for a Manager-level role in Digital Marketing in Mumbai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee discounts on Hershey's products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Hershey Company operates in the manufacturing sector, specifically in the consumer packaged goods industry.

Company Size: The Hershey Company has 10,001+ employees globally, with a significant presence in India.

Founded: The Hershey Company was founded in 1894 and has a rich history in the confectionery industry.

Company Description:

• The Hershey Company is a global leader in the snacks category, with iconic brands such as HERSHEY'S, REESE'S, KIT KAT, JOLLY RANCHER, and ICE BREAKERS.
• The company is committed to operating responsibly and supporting its people and communities, with a focus on helping children succeed through access to education.
• The Hershey Company has a strong presence in India, with a portfolio of popular brands and a growing e-commerce presence.

Company Specialties:

• Consumer Packaged Goods
• Snacks and Confectionery
• E-commerce and Digital Marketing

Company Website: https://www.thehersheycompany.com/

ASSUMPTION: The Hershey Company's strong brand portfolio and commitment to responsible business practices make it an attractive employer in the consumer goods industry.

📊 Role Analysis

Career Level: Managerial level, reporting directly to the DGM Digital Marketing

Reporting Structure: The Manager Digital Marketing will report to the DGM Digital Marketing and collaborate with various internal and external stakeholders, including brand teams, design and media agencies, and external vendors.

Work Arrangement: The role is primarily on-site, with flexibility for remote work as needed to collaborate with external partners or attend virtual meetings.

Growth Opportunities:

• Potential career progression to senior management roles within the digital marketing function or broader marketing organization
• Opportunities to work on high-impact projects and campaigns that drive business results and enhance brand presence
• Access to professional development and training opportunities to build skills and advance career growth

ASSUMPTION: The Hershey Company offers strong growth opportunities for digital marketing professionals with a proven track record of success in the role.

🌍 Location & Work Environment

Office Type: The Hershey Company's Mumbai office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): The Hershey Company's Mumbai office is located in the heart of the city, with easy access to public transportation and amenities.

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
• The city is known for its diverse culture, vibrant nightlife, and rich history, offering a wide range of recreational and cultural activities.
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters.

Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, the role may require flexibility to accommodate project deadlines or external partner meetings.

ASSUMPTION: The Hershey Company's Mumbai office provides a dynamic and engaging work environment that supports collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final round with senior leadership

Key Assessment Areas:

• Digital marketing strategy and campaign development
• Analytical and problem-solving skills
• Collaboration and communication skills
• Cultural fit and alignment with Hershey's values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Hershey's brand and digital marketing objectives
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research Hershey's brand portfolio and digital marketing efforts to show your enthusiasm and preparation

ATS Keywords: Digital Marketing, FMCG, Brand Management, Campaign Development, SEO, SEM, Social Media, Analytics, ROI, E-commerce

ASSUMPTION: The Hershey Company's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the organization.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Insights
• Sprinkler
• Adobe Creative Suite
• Content Management Systems (CMS)

ASSUMPTION: The Manager Digital Marketing should be comfortable using a variety of digital marketing tools and platforms to drive campaign success.

👔 Cultural Fit Considerations

Company Values:

• Goodness
• Integrity
• Quality
• Responsibility
• Collaboration

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Hershey's values in your daily work?
• Can you describe a time when you had to adapt to a significant change in a digital marketing campaign, and how did you handle it?
• How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Candidates who demonstrate a strong fit with Hershey's values and work style will be most successful in the Manager Digital Marketing role.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and prioritization
• Keeping up with the fast-paced and ever-evolving digital marketing landscape, necessitating continuous learning and adaptation
• Collaborating with various internal and external stakeholders, requiring strong communication and interpersonal skills
• Working in a matrix organization, with multiple reporting lines and cross-functional dependencies

ASSUMPTION: The Manager Digital Marketing role presents unique challenges that require a proactive, adaptable, and collaborative approach.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses on the FMCG sector and requires a deep understanding of consumer behavior and market trends
• Compared to other managerial roles, this position offers a unique blend of strategic, analytical, and creative responsibilities
• Career progression in this role may lead to senior management positions within the digital marketing function or broader marketing organization

ASSUMPTION: The Manager Digital Marketing role offers a unique combination of responsibilities and growth opportunities compared to other digital marketing or managerial roles.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, SEM, social media, and influencer marketing campaigns
• Analyzing and optimizing the performance of Hershey's e-commerce platforms to improve user experience and drive sales
• Collaborating with external vendors to create and implement innovative digital marketing campaigns that enhance Hershey's brand presence and connect with consumers

ASSUMPTION: The Manager Digital Marketing role offers a wide range of projects and campaigns that drive business results and enhance Hershey's brand presence.

❓ Key Questions to Ask During Interview

• Can you describe the digital marketing team's structure and how this role fits within it?
• How does Hershey measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for professional development and growth within the digital marketing function or broader marketing organization?
• How does Hershey support work-life balance for its employees, particularly in a role that may require flexibility for remote work or project deadlines?
• What is the company's approach to innovation and experimentation in digital marketing, and how does this role contribute to that effort?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.