📌 Core Information
🔹 Job Title: Manager, E-commerce Retail Marketing - Omni Channel
🔹 Company: The LEGO Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid (3 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of e-commerce marketing campaigns across local retailers
- Collaboration with sales, brand marketing, and analytics teams to drive business growth
- Market analysis and competitor strategy assessment to identify growth opportunities
- Hands-on experience with on-site advertising and digital media for B2B e-commerce accounts
- Cross-functional collaboration and influencing key responsibilities in a fast-paced environment
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving growth through e-commerce channels.
📋 Key Responsibilities
✅ Create, socialize, and implement full-year strategic marketing/promotional plans for specific eCommerce sites across local ecommerce retailers
✅ Support sales in key customer planning and negotiation activities, development and execution of off-site traffic driving plans
✅ Responsible for crafting detailed campaign/activity plans in collaboration with KAM and customer
✅ Lead on-platform advertising execution for key partner sites while upholding LEGO brand values and tailoring approach to specific markets and Partners
✅ Perform market analysis including understanding changes of LEGO product market share, understanding key category trends and market dynamics, and identifying growth opportunities within specific eCommerce channels
✅ Analyze key competitor actions & strategies and emerging trends in eCommerce Marketing
✅ Conduct promotional activity analysis – understanding lift and return on investment from promotional activity; develop insights and provide recommendations for marketing strategies for partner sites
✅ Support development of local platform marketing strategy, including assortment portfolio by partner, pricepoint guidelines, promotional guidelines, strategies to avoid channel conflict
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to optimize e-commerce marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, analytics, eCommerce, or a related field, with a strong focus on digital marketing tools in the B2B landscape
Required Skills:
- Proven experience with digital media for B2B e-commerce accounts (e.g., Amazon Advertising) or external media agencies
- Deep understanding of large international eCommerce sites, including understanding of market dynamics and key interdependencies
- Excellent written and verbal communication skills; must be able to present data in an organized manner
- Strong openness and proactive attitude to engage, spar, and influence on key responsibilities
- Independent, energetic, and willing to thrive in a fast-moving, entrepreneurial atmosphere
Preferred Skills:
- Experience with consumer-packaged goods
- Previous role focused on shopper-orientation and customer-focus
- Cross-functional collaboration experience with marketing functions, especially digital marketing (preferably performance marketing)
ASSUMPTION: Candidates with a strong background in e-commerce marketing, digital media, and data analysis will be best suited for this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (Based on industry standards for a mid-level marketing manager role in Sydney)
Benefits:
- Family Care Leave
- Insurances (Life and disability insurance)
- Wellbeing resources and benefits to nurture physical and mental wellbeing
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Full-time, 40 hours per week, with an average of 3 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager role in Sydney. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global, with a significant presence in Australia)
Founded: 1932 (Billund, Denmark)
Company Description:
- World-renowned toy manufacturer known for its LEGO® bricks
- Family-owned company with headquarters in Billund, Denmark, and regional hubs around the world
- Committed to inspiring and developing the builders of tomorrow through creative play experiences
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: The LEGO Group
ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and a commitment to inspiring creativity and learning through play.
📊 Role Analysis
Career Level: Mid-level management (Manager)
Reporting Structure: This role reports directly to the Head of E-commerce ANZ and collaborates with various teams, including sales, brand marketing, and analytics
Work Arrangement: Hybrid (3 days per week in the office)
Growth Opportunities:
- Potential career progression within the E-commerce team or broader LEGO ANZ Sales team
- Opportunities to build stronger digital capabilities in the Sales team and overall BU ANZ
- Chance to innovate and drive the success of the e-commerce channel
ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group's expanding e-commerce team.
🌍 Location & Work Environment
Office Type: Hybrid (3 days per week in the office)
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia, with a vibrant culture and diverse population
- The LEGO Group's Sydney office is located in the Sales Office, with an average of 3 days per week required on-site
- Sydney offers a mix of urban and coastal living, with numerous attractions and recreational activities
Work Schedule: Full-time, 40 hours per week, with an average of 3 days per week in the office
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final interview with the Head of E-commerce ANZ
Key Assessment Areas:
- Digital marketing expertise and strategic planning skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant experience with e-commerce marketing, digital media, and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of your work showcasing your ability to create, execute, and analyze marketing campaigns
- Research the LEGO Group's mission, values, and culture to demonstrate your alignment with the company
ATS Keywords: E-commerce, Marketing, Digital Media, B2B, Amazon Advertising, Market Analysis, Competitor Strategy, Growth Opportunities, Cross-Functional Collaboration, Data Presentation
ASSUMPTION: The application process for this role will focus on assessing candidates' digital marketing expertise, strategic planning skills, and cultural fit with the LEGO Group.
🛠️ Tools & Technologies
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, Amazon Advertising)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: This role requires proficiency in digital marketing platforms, data analysis tools, and collaboration software to effectively manage e-commerce marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Caring
- Quality
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and innovative
- Caring and supportive
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your daily work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive business growth?
- How do you stay up-to-date with emerging trends in e-commerce marketing, and how have you applied this knowledge in previous roles?
ASSUMPTION: Candidates who align with the LEGO Group's values and demonstrate a collaborative, data-driven, and adaptable work style will be well-suited to this role.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution in a fast-paced environment
- Managing multiple stakeholders and collaborating with cross-functional teams
- Adapting to changes in market dynamics and competitor strategies
- Ensuring consistent brand representation across various e-commerce platforms
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, entrepreneurial atmosphere.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on e-commerce retail marketing and hands-on experience with on-site advertising
- Industry-specific context: The toy industry is highly competitive, with a strong emphasis on innovation and creativity
- Career path comparison: This role offers opportunities for professional growth within the LEGO Group's expanding e-commerce team or broader sales organization
ASSUMPTION: This role is unique in its focus on e-commerce retail marketing and offers opportunities for career progression within the LEGO Group's growing sales organization.
📝 Sample Projects
- Developing and executing a full-year marketing plan for a key e-commerce partner, driving a 20% increase in sales
- Analyzing market trends and competitor strategies to identify growth opportunities, resulting in a 15% increase in market share
- Collaborating with sales and brand marketing teams to create and execute a successful promotional campaign, achieving a 30% lift in promotional activity
ASSUMPTION: These sample projects demonstrate the strategic planning, data analysis, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader E-commerce ANZ team?
- How does the LEGO Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the LEGO Group approach channel conflict and ensure consistent brand representation across various e-commerce platforms?
- What are the most rewarding aspects of working in the E-commerce team at the LEGO Group?
ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this role
- Prepare examples of your work showcasing your ability to create, execute, and analyze marketing campaigns, with a focus on e-commerce retail marketing and digital media
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
