📌 Core Information
🔹 Job Title: Manager, E-Store Marketing
🔹 Company: Samsung Electronics
🔹 Location: Gurugram, India
🔹 Job Type: Full-Time (On-site)
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing paid marketing campaigns across multiple digital platforms.
- Managing and improving performance marketing KPIs.
- Building and executing CRM and retention journeys using MoEngage.
- Collaborating with design/content teams for ad creatives, banners, and emailers.
- Analyzing campaign and funnel performance using tools like GA4, MoEngage, and internal dashboards.
ASSUMPTION: This role requires a strong background in digital marketing and a passion for online shopping behavior and trends.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid marketing campaigns across Meta, Google, YouTube, and other digital platforms.
✅ Manage and improve performance marketing KPIs – ROAS, CAC, CTR, CVR, etc.
✅ Build and execute CRM and retention journeys using MoEngage (Email, Push, SMS, In-App).
✅ Segment users and personalize communication to boost engagement and repeat purchases.
✅ Optimize landing pages and product pages to improve conversion rate and AOV.
✅ Collaborate with design/content teams for ad creatives, banners, and emailers.
✅ Run A/B tests across channels and website elements to drive incremental growth.
✅ Analyze campaign and funnel performance using tools like GA4, MoEngage, and internal dashboards.
✅ Present actionable insights and weekly/monthly performance reports to leadership.
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills.
🎯 Required Qualifications
Education: Full-time MBA from a Tier 1 college preferred.
Experience: 2-4 years of experience in Growth/Performance Marketing, Product Management, or a related role.
Required Skills:
- Strong knowledge and hands-on experience in Digital Marketing & Product Management/GTM.
- Passion for online shopping behavior, digital trends, and consumer psychology.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
Preferred Skills:
- Experience with MoEngage or similar CRM platforms.
- Familiarity with GA4 or similar analytics tools.
ASSUMPTION: Candidates with experience in e-commerce and a proven track record of driving growth through digital marketing campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: INR 15-20 Lacs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Medical, Dental, and Vision Insurance
- Retirement Savings Plan
- Employee Stock Purchase Plan
- Paid Time Off (Vacation, Sick, and Holidays)
- Maternity and Paternity Leave
Working Hours: Full-time (40 hours/week) with flexible working hours and work-from-home options available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the Electronics and Semiconductor industry, with a strong focus on consumer electronics, mobile devices, and semiconductor products.
Company Size: Samsung Electronics is a large, multinational corporation with over 500 employees in France and thousands globally. This means applicants can expect a structured, hierarchical work environment with clear career growth opportunities.
Founded: Samsung Electronics was founded in 1938 and has since grown into a global leader in the electronics industry.
Company Description:
- Samsung Electronics is a global leader in the electronics industry, offering a wide range of products and services, including smartphones, tablets, TVs, appliances, and semiconductors.
- The company is known for its innovative technology, high-quality products, and strong brand presence worldwide.
- Samsung Electronics is committed to sustainability and social responsibility, aiming to create a better world through innovative technologies.
Company Specialties:
- Consumer Electronics
- Semiconductors
- Mobile Devices
- Home Appliances
Company Website: http://www.samsung.com/fr/business
ASSUMPTION: Samsung Electronics is a well-established company with a strong brand and a reputation for innovation and quality.
📊 Role Analysis
Career Level: Mid-level management (Manager)
Reporting Structure: This role reports directly to the Head of E-Store Marketing and may have team members reporting to them.
Work Arrangement: This role is based on-site in Gurugram, India, with flexible working hours and work-from-home options available.
Growth Opportunities:
- Progression to senior management or leadership roles within the marketing department.
- Expansion into other business units or regions within Samsung Electronics.
- Development of skills in digital marketing, e-commerce, and product management.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and e-commerce.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location(s): Two Horizon Center, Gurugram, India
Geographic Context:
- Gurugram is a major IT hub and a significant contributor to India's economy.
- The city offers a mix of urban and suburban living, with numerous amenities and recreational facilities.
- Gurugram has a tropical savanna climate, with hot summers and mild winters.
Work Schedule: Full-time (40 hours/week) with flexible working hours and work-from-home options available.
ASSUMPTION: The work environment at Samsung Electronics is dynamic, collaborative, and focused on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Case study or presentation (if applicable)
- Final round with senior leadership
Key Assessment Areas:
- Digital marketing expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Samsung's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and leadership skills.
- Research Samsung Electronics and the e-commerce industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Digital Marketing, E-commerce, Paid Advertising, CRM, MoEngage, GA4, Performance Marketing, KPIs, A/B Testing, UI/UX, Customer Journey
ASSUMPTION: The interview process at Samsung Electronics is comprehensive and designed to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- MoEngage
- GA4
- Google Ads
- Meta Ads
- YouTube Ads
- Internal dashboards and analytics tools
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- People
- Excellence
- Change
- Integrity
- Co-prosperity
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about digital marketing and e-commerce trends?
- Do you have strong analytical and problem-solving skills?
ASSUMPTION: Samsung Electronics values candidates who are passionate, innovative, and committed to delivering excellence in their roles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating with cross-functional teams and stakeholders
- Adapting to new tools and technologies as the industry evolves
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other E-Store Marketing Manager positions in the industry, but may have a stronger focus on performance marketing and KPI optimization.
- Samsung Electronics offers competitive compensation and benefits packages compared to other companies in the industry.
- This role offers opportunities for career growth and development within the marketing department and the broader organization.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and competitive landscape.
📝 Sample Projects
- Developing and executing a paid advertising campaign to drive traffic and conversions for a new product launch
- Optimizing the customer journey to improve engagement and repeat purchases using MoEngage
- Analyzing funnel performance and identifying opportunities for improvement using GA4 and internal dashboards
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Samsung Electronics?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Samsung Electronics support work-life balance for its employees?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, but may not be exhaustive or representative of all potential questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and leadership skills
- Research Samsung Electronics and the e-commerce industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
