Manager - eBusiness & Marketing

📌 Core Information

🔹 Job Title: Manager - eBusiness & Marketing

🔹 Company: Airgas

🔹 Location: Long Beach, CA (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Long Beach, CA or San Diego, CA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional strategies to drive customer adoption of Airgas’ eBusiness Solutions
• Managing various marketing initiatives and supporting eBusiness solution implementations
• Collaborating with national eBusiness teams and regional stakeholders to improve customer experience
• Working with external customers to identify and implement eBusiness solutions

ASSUMPTION: This role requires a balance of strategic planning, customer-facing interaction, and project management skills. The ideal candidate will have experience in eBusiness, marketing, or a related field and be comfortable working in a matrix environment.

📋 Key Responsibilities

✅ Develop and execute regional strategies to drive customer adoption of Airgas’ eBusiness Solutions

✅ Manage various marketing initiatives, including digital, print, and vocal touchpoints

✅ Launch and measure sales campaigns in Salesforce

✅ Map the customer journey to identify new touchpoint opportunities or customer experience improvements

✅ Monitor and improve regional SEO programs

✅ Create and manage annual regional marketing budget

✅ Serve as the primary point of contact for eBusiness matters in the region

✅ Support eProcurement/digital integration customer implementations and ongoing operations

✅ Identify, create, and coordinate training on core Airgas eBusiness capabilities and process changes

ASSUMPION: This role requires strong communication, project management, and analytical skills. The ideal candidate will be comfortable working with various stakeholders and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in business-related field or equivalent experience

Experience: Proficient in Google Hangouts, WebEx, Power BI, SAP, and homegrown applications

Required Skills:

• Basic email marketing, SEO, and customer journey mapping concepts
• Ability to work effectively in a matrix environment
• Familiarity with basic eCommerce principles, technology, and terminology
• Customer-facing experience with a marked understanding of customer needs and processes

Preferred Skills:

• MBA
• 2-4 years of experience in an outside sales, marketing, customer service, or eBusiness adoption role in the B2B space

ASSUMPTION: While an MBA and specific industry experience are preferred, the required skills and education make up the core qualifications for this role.

💰 Compensation & Benefits

Salary Range: $85,000 to $110,000 annually

Benefits:

• Medical, Dental, Vision, Life, AD&D, Short Term and Long Term Disability Insurance
• Vacation, Sick, Paid Holidays
• 401(k) Retirement Plan with company match
• Tuition Assistance

Working Hours: Full-time, Hybrid (Long Beach, CA or San Diego, CA)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Benefits start after 30 days of employment.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing

Company Size: 10,001+ employees

Founded: 1982

Company Description:

• Airgas is a leading U.S. supplier of industrial, medical, and specialty gases, as well as hardgoods and related products
• Dedicated to improving the performance of its customers, Airgas provides products, services, and expertise through its associates, locations, e-Business platform, and telesales channel
• Airgas is committed to providing equal employment opportunities and fostering a diverse and inclusive workplace

Company Specialties:

• Medical Gases
• Welding Shielding and Cutting Gases
• Refrigerant Gases
• Bulk Gases
• Specialty Gases
• Welding Supplies
• Safety Products
• Industrial Tools and Supplies
• Equipment Rentals

Company Website: http://www.airgas.com/

ASSUMPTION: Airgas is a large, established company with a diverse range of products and services. Its commitment to diversity, inclusion, and equal employment opportunities is evident in its company culture and policies.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: This role reports directly to the Division Digital Integration Manager and works closely with the national eBusiness team and regional stakeholders

Work Arrangement: Hybrid (Long Beach, CA or San Diego, CA)

Growth Opportunities:

• Potential career growth within the eBusiness and marketing functions
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Possibility to transition into a more senior role or take on additional responsibilities as the company grows

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.

🌍 Location & Work Environment

Office Type: Hybrid (Long Beach, CA or San Diego, CA)

Office Location(s): Long Beach, CA - Management - Regional Office; San Diego, CA

Geographic Context:

• Long Beach and San Diego are coastal cities in Southern California with a Mediterranean climate
• Both cities offer a mix of urban and suburban living with access to beaches, parks, and cultural attractions
• Long Beach is known for its port and aerospace industry, while San Diego is famous for its military presence and tourism

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work remotely, while also providing access to the resources and collaboration of an office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and regional stakeholders
• Final round interview with the Division Digital Integration Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Customer-facing experience and communication skills
• Project management and organizational skills
• Technical proficiency in relevant tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, customer-facing experience, and project management abilities
• Research Airgas and the eBusiness industry to demonstrate your knowledge and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement

ATS Keywords: eBusiness Solutions, Digital Marketing, Customer Journey Mapping, SEO, Salesforce, Email Marketing, Customer Service, B2B Marketing, Training Coordination, Data Management, Project Management, Relationship Building, Presentation Skills, Analytical Skills, Problem Solving, Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, customer-facing experience, and project management abilities, as well as their cultural fit with Airgas.

🛠️ Tools & Technologies

• Google Hangouts
• WebEx
• Power BI
• SAP
• Salesforce
• Homegrown applications

ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be comfortable working with various technologies to manage projects and collaborate with stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Honesty
• Integrity
• Diversity
• Inclusion

Work Style:

• Collaborative
• Customer-focused
• Innovative
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you have experience working in a matrix environment and managing by influence?
• Are you comfortable working with various stakeholders and managing multiple projects simultaneously?
• Do you have strong communication, project management, and analytical skills?
• Are you passionate about fostering an environment of diversity, inclusion, and respect?
• Do you have experience with eBusiness, marketing, or a related field and a desire to grow within the company?

ASSUMPTION: Airgas values candidates who are collaborative, customer-focused, innovative, results-driven, and adaptable, with a strong commitment to diversity, inclusion, and respect.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational and time management skills
• Working in a matrix environment may present unique challenges and require adaptability
• The hybrid work arrangement may require flexibility and self-motivation
• The role may involve working with customers who have varying levels of technical proficiency and willingness to adopt eBusiness solutions

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a customer-focused approach.

📈 Similar Roles Comparison

• This role is unique in its focus on regional strategy development and execution for eBusiness adoption, as well as its management of various marketing initiatives
• Compared to other marketing roles, this position requires a stronger focus on eBusiness solutions and customer adoption strategies
• Career paths for this role may include progression into more senior marketing or eBusiness leadership positions within the company

ASSUMPTION: While this role shares similarities with other marketing and eBusiness positions, its focus on regional strategy development and customer adoption sets it apart.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive customer adoption of Airgas’ eBusiness Solutions
• Managing the implementation of an eProcurement solution for a key customer, including training and support
• Creating and delivering a presentation to regional stakeholders on the value of eBusiness Solutions for customers and Airgas

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage projects, collaborate with stakeholders, and drive customer adoption of eBusiness Solutions.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the eBusiness team in the region, and how can this role address them?
• How does this role collaborate with the national eBusiness team and regional stakeholders to improve customer experience?
• What opportunities are there for professional growth and development within the eBusiness and marketing functions at Airgas?
• How does Airgas support work-life balance for its employees, particularly those in hybrid or remote roles?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking these questions will help the candidate understand the role's expectations, challenges, and growth opportunities, as well as the company's culture and support for work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, customer-facing experience, and project management abilities
• Research Airgas and the eBusiness industry to demonstrate your knowledge and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
• Follow up with the hiring manager, Quentin Chavis Jr., after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.