📌 Core Information
🔹 Job Title: Manager, eCommerce Retail Marketing
🔹 Company: The LEGO Group
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing e-commerce marketing strategies to drive sales, traffic, and conversion rates.
- Leading e-commerce marketing efforts, including SEO, SEM, paid media, and social media.
- Collaborating with internal teams and external partners to optimize product listings, pricing, and promotions.
- Analyzing sales data and customer insights to refine strategies and improve performance.
- Monitoring industry trends and competitor activities to stay ahead in the market.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to succeed.
📋 Key Responsibilities
✅ Develop and implement e-commerce marketing strategies to drive sales, traffic, and conversion rates.
✅ Plan, launch, and optimize e-commerce campaigns across various platforms to improve return on investment and customer acquisition.
✅ Lead e-commerce marketing, including SEO, SEM, paid media, and social media.
✅ Collaborate with internal teams and external partners to optimize product listings, pricing, and promotions.
✅ Analyze sales data and customer insights to refine strategies and improve performance.
✅ Oversee the management of e-commerce platforms such as Naver Shopping, Kakao, and SSG.
✅ Monitor industry trends and competitor activities to stay ahead in the market.
ASSUMPTION: This role requires strong project management skills, data-driven decision-making, and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: Min 5 years of experience in e-commerce marketing, preferably in retail or consumer goods.
Required Skills:
- Solid understanding of digital marketing tools, analytics, and online sales platforms.
- Excellent project management skills and ability to work in a fast-paced environment.
- Strong analytical attitude with experience in data-driven decision-making.
- Native Korean and proficiency in English.
- Fluency in data analytics, data-driven approach.
- Shopper-oriented, customer-focused.
- Cross-functional collaboration experience with marketing functions, especially digital marketing.
Preferred Skills:
- Previous involvement in managing digital performance indicators (UV, CTR, ROAS).
- Strong openness and proactive attitude to engage, spar, and influence on key responsibilities.
- Independent, energetic, and willing to thrive in a fast-moving, entrepreneurial atmosphere.
- Adaptable to changes and be at the forefront to lead change in both actions and behavior.
- Ability to work independently and collaboratively in a team.
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in e-commerce and digital marketing.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Seoul, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year.
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time, with an average of 3 days per week in the office.
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The LEGO Group operates in the manufacturing industry, focusing on designing, producing, and marketing LEGO® bricks and related products.
Company Size: With over 10,000 employees worldwide, the LEGO Group is a large organization that offers numerous opportunities for growth and collaboration.
Founded: The LEGO Group was founded in 1932 and has since grown into a global brand, inspiring creativity and imagination in children and adults alike.
Company Description:
- The LEGO Group is a family-owned company with headquarters in Billund, Denmark, and regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore.
- The company is committed to inspiring and developing the builders of tomorrow through its learning-through-play approach.
- The LEGO Group is highly committed to equal employment opportunity and equal pay, seeking applicants from all backgrounds.
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established brand with a strong focus on innovation, creativity, and learning-through-play.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Manager, eCommerce Retail Marketing will report directly to the Head of eCommerce.
Work Arrangement: This role operates on a hybrid basis, with an average of 3 days per week in the office.
Growth Opportunities:
- Potential advancement to a senior management role within the eCommerce team or other marketing functions.
- Opportunities to work on global projects and collaborate with international teams.
- Access to learning and development resources to support professional growth.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's eCommerce strategy.
🌍 Location & Work Environment
Office Type: The LEGO Group's Seoul office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Seoul Sales office new, Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city in South Korea, offering a vibrant culture, rich history, and numerous entertainment options.
- The city is well-connected by public transportation, making it easy to commute to and from the office.
- Seoul is home to numerous multinational corporations and offers ample opportunities for professional growth and networking.
Work Schedule: Full-time, with an average of 3 days per week in the office and flexible remote work arrangements.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round interviews, potentially including a case study or presentation
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with the LEGO Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the LEGO Group's mission and values in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and adaptability.
ATS Keywords: eCommerce marketing, digital marketing, SEO, SEM, paid media, social media, data analytics, project management, customer acquisition, cross-functional collaboration, strategic planning, campaign management
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Social media platforms (e.g., Facebook, Instagram, Naver, Kakao)
- E-commerce platforms (e.g., Naver Shopping, Kakao, SSG)
- SEO and SEM tools (e.g., SEMrush, Google Ads)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Caring
- Quality
- Responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Customer-focused and shopper-oriented
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your daily work?
- Can you provide an example of a time when you drove growth through innovative marketing strategies?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: The LEGO Group places a strong emphasis on cultural fit and alignment with its core values.
⚠️ Potential Challenges
- The fast-paced nature of eCommerce marketing may require quick decision-making and adaptability.
- Collaborating with multiple internal teams and external partners may present coordination challenges.
- The hybrid work arrangement may require strong self-motivation and time management skills.
- Competition in the South Korean eCommerce market may necessitate continuous innovation and optimization.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven approach.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a stronger focus on digital channels and data analysis.
- In the eCommerce retail marketing landscape, this role emphasizes strategic planning and cross-functional collaboration.
- Career progression in this field may lead to senior management roles within the eCommerce team or other marketing functions.
ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and cross-functional collaboration.
📝 Sample Projects
- Developing and implementing a successful SEO strategy to improve organic traffic and conversion rates.
- Launching and optimizing paid media campaigns across multiple platforms to drive customer acquisition and revenue growth.
- Collaborating with internal teams to optimize product listings, pricing, and promotions, resulting in increased sales and customer satisfaction.
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the eCommerce team?
- How does the LEGO Group support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does the LEGO Group approach innovation and staying ahead of industry trends in eCommerce marketing?
- What is the company's long-term vision for eCommerce retail marketing, and how does this role contribute to that vision?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and the company's long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and adaptability.
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
