Manager, Email Marketing
Spartan Race IncASSUMPTION: This role requires a high level of independence, problem-solving skills, and the ability to thrive in a fast-paced, challenging digital environment.
📋 Key Responsibilities ✅ Develop and execute email marketing campaigns using the company's ESP, marketing automation, and other software ✅ Manage campaigns set up from start to launch, working with various stakeholders ✅ Strong HTML coding skills with the ability to include dynamic personalization and dynamic elements within emails ✅ Drive mobile design and innovation; ensure emails are viewable on mobile devices ✅ Attention to detail within the QA process, including troubleshooting of rendering issues ✅ Work closely with the creative team on implementing brand standards in email communication and building out campaign briefs ✅ Concept ways to improve revenue via email campaigns ✅ Work as part of a global teamASSUMPTION: This role involves a high level of technical proficiency and attention to detail, as well as strong communication and collaboration skills.
🎯 Required QualificationsEducation: Bachelor's degree in Marketing or a related field
Experience: 6-8 years of experience working in the email marketing field
Required Skills:
- Experience using enterprise ESP platform, experience with Salesforce or Zeta Marketing Platform a plus
- HTML/CSS/JavaScript coding experience, including responsive email design
- Proven ability to connect strategic objectives to tactical implementation
- Strong analytical skills to understand the customer database and develop segmentation strategies
- Ability to work efficiently and accurately meet deadlines
- Strong written and communication skills
- Self-motivated, highly collaborative, and energetic individual with a high level of initiative
- Independently able to complete tasks and problem-solve
ASSUMPTION: Candidates should have a strong background in email marketing, with a focus on HTML/CSS/JavaScript coding and segmentation strategies.
💰 Compensation & BenefitsSalary Range: $80,000 - $120,000 per year (Based on industry standards for a Manager, Email Marketing role with 6-8 years of experience in Boston, MA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Spartan Race events and merchandise
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights 🔍 Company ContextIndustry: Spartan Race Inc operates in the wellness and fitness services industry, focusing on obstacle racing, health, and lifestyle events.
Company Size: Spartan Race Inc has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Spartan Race Inc was founded in 2010, with a mission to challenge individuals to push their physical and mental limits through obstacle races and endurance events.
Company Description:
- Spartan Race Inc is a global leader in obstacle racing and endurance events, with over 200 events annually across 40 countries
- The company offers a range of event distances, from 3-mile sprints to 14-mile beasts, as well as endurance challenges and kids' races
- Spartan Race Inc also provides training, nutrition, and health and wellness products to support participants' journey to their personal best
Company Specialties:
- Obstacle racing events
- Health and wellness services
- Lifestyle and fitness challenges
Company Website: http://www.spartan.com
ASSUMPTION: Spartan Race Inc's focus on physical challenges and endurance events requires employees to be highly motivated, energetic, and passionate about health and fitness.
📊 Role AnalysisCareer Level: This role is a mid-level management position, requiring a balance of technical expertise and leadership skills.
Reporting Structure: The Email Marketing Manager will report directly to the Director of Email Marketing and collaborate with global teams to drive revenue and customer engagement.
Work Arrangement: This role offers a hybrid work arrangement, with 2-3 days on-site per week and the remainder of the workweek remote.
Growth Opportunities:
- Advancement to a senior-level role within the email marketing team
- Expansion into other marketing channels or management roles within the organization
- Opportunities to work on global projects and collaborate with international teams
ASSUMPTION: The hybrid work arrangement and global team structure provide opportunities for professional growth and development within the organization.
🌍 Location & Work EnvironmentOffice Type: Spartan Race Inc's Boston office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 234 Congress Street, 5th Floor, Boston, MA 02110, United States
Geographic Context:
- Boston, MA, is a vibrant, multicultural city known for its rich history, world-class education institutions, and thriving tech industry
- The office is located in the heart of downtown Boston, within walking distance of public transportation, restaurants, and cultural attractions
- Boston offers a mix of urban and suburban living options, with easy access to outdoor recreation and coastal communities
Work Schedule: The work schedule is Monday through Friday, with flexible hours to accommodate a hybrid work arrangement.
ASSUMPTION: The office location and work schedule provide a convenient and engaging work environment for employees, with opportunities for both collaboration and remote work.
💼 Interview & Application InsightsTypical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- In-person or video interview with the global email marketing team
- Final interview with the director of email marketing
Key Assessment Areas:
- Technical proficiency in HTML/CSS/JavaScript and email marketing best practices
- Problem-solving skills and attention to detail
- Communication and collaboration skills
- Alignment with Spartan Race Inc's mission and company culture
Application Tips:
- Highlight your experience with enterprise ESP platforms and marketing automation tools
- Include examples of your HTML/CSS/JavaScript coding skills and responsive email design experience
- Demonstrate your ability to connect strategic objectives to tactical implementation and develop segmentation strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
ATS Keywords: Email Marketing, HTML, CSS, JavaScript, Marketing Automation, Campaign Management, Segmentation, Analytical Skills, Collaboration, Problem Solving, Attention to Detail, Mobile Design, Brand Standards, Dynamic Personalization, Customer Engagement, Revenue Generation
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies- Enterprise ESP platform (e.g., Salesforce, Zeta Marketing Platform)
- HTML/CSS/JavaScript coding
- Marketing automation tools (e.g., Movable Ink, Litmus)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the email marketing field.
👔 Cultural Fit ConsiderationsCompany Values:
- Challenge: Spartan Race Inc encourages employees to push their limits and continuously improve
- Community: The company fosters a sense of belonging and connection among employees and participants
- Resilience: Spartan Race Inc values perseverance and the ability to overcome obstacles
Work Style:
- Collaborative: Employees work closely together to achieve common goals
- Adaptable: The company values employees who can quickly adjust to changes and new challenges
- Passionate: Spartan Race Inc seeks employees who are enthusiastic about health, fitness, and helping others achieve their personal best
Self-Assessment Questions:
- Do you thrive in a fast-paced, challenging environment where you can push your limits and continuously improve?
- Are you comfortable working collaboratively with global teams and adapting to changes as needed?
- Are you passionate about health, fitness, and helping others achieve their personal best?
ASSUMPTION: Spartan Race Inc's company values and work style require employees to be highly motivated, adaptable, and passionate about the company's mission.
⚠️ Potential Challenges- Managing multiple campaigns and deadlines simultaneously
- Troubleshooting rendering issues and ensuring email compatibility across various devices and email clients
- Balancing the need for innovation with adherence to brand standards and best practices
- Working effectively with global teams across different time zones
ASSUMPTION: The potential challenges for this role require strong time management, problem-solving, and communication skills, as well as the ability to work effectively within a global team structure.
📈 Similar Roles Comparison- Manager, Email Marketing (Spartan Race Inc) vs. Email Marketing Manager (e-commerce company): The Spartan Race Inc role focuses more on promotional, triggered, and lifecycle marketing campaigns, while the e-commerce role may emphasize transactional and abandoned cart emails
- Industry-specific context: Spartan Race Inc operates in the wellness and fitness services industry, with a focus on obstacle racing events, while the e-commerce company may specialize in a specific product category or niche
- Career path comparison: Both roles offer opportunities for growth and development within the email marketing field, with potential advancement to senior-level or management positions
ASSUMPTION: The comparison of similar roles provides insights into the unique aspects of the Spartan Race Inc position and the potential career paths available within the email marketing field.
📝 Sample Projects- Developing and executing a promotional email campaign to drive registration for an upcoming Spartan Race event
- Creating and implementing a triggered email series to welcome new subscribers and introduce them to the Spartan Race brand and event offerings
- Designing and coding a lifecycle email campaign to engage and re-engage lapsed participants and encourage them to sign up for future events
ASSUMPTION: The sample projects provide examples of the types of campaigns and initiatives the Email Marketing Manager may be responsible for developing and executing within the role.
❓ Key Questions to Ask During Interview- Can you describe the global email marketing team structure and how this role fits within it?
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
- How does Spartan Race Inc support the professional development and growth of its email marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of email marketing campaigns, and how are they tracked and analyzed?
- How does Spartan Race Inc foster a culture of collaboration and innovation within its global teams?
ASSUMPTION: The key questions to ask during the interview provide an opportunity for candidates to gain insights into the role, the team, and the company, as well as to demonstrate their interest and engagement with the position.
📌 Next Steps for Applicants To apply for this position:- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare examples of your HTML/CSS/JavaScript coding skills and responsive email design experience
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.