Manager, Engagement Marketing

📌 Core Information 🔹 Job Title: Manager, Engagement Marketing 🔹 Company: Imagine Pediatrics 🔹 Location: Remote, USA 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 14, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing a direct-to-patient and direct-to-provider marketing strategy to support patient enrollment. - Collaborating with cross-functional teams to build and execute multi-channel engagement marketing campaigns. - Leveraging data analysis to identify trends, opportunities, and report out appropriately. - Creating content for patient and provider audiences, ensuring consistent brand messaging across all communication channels. - Supporting the selection of marketing technology and vendors, including a marketing automation platform, customer data platform, and/or call tracking platform. - Developing and maintaining marketing performance data and reporting regularly on campaign performance. ASSUMPTION: This role requires a strategic mindset and ability to work effectively with cross-functional teams. The ideal candidate will have experience in healthcare marketing and a strong understanding of the unique challenges and opportunities in this field. 📋 Key Responsibilities ✅ Strategy Development & Execution: - Partner with the Vice President, Patient Engagement to develop and execute a direct-to-patient and direct-to-provider marketing strategy that supports patient enrollment. - Collaborate with the Patient Engagement and Network Development teams to understand needs, challenges, and areas where marketing can support. ✅ Campaign Management: - Build and execute multi-channel engagement marketing campaigns, including SMS, email, direct mail, and addressable advertising. - Develop and execute a social media strategy to engage and inform target audiences. ✅ Consumer Research & Analysis: - Perform consumer research to gain insights into patient and provider needs, preferences, and behaviors. - Analyze data to identify trends, opportunities, and inform marketing strategies. ✅ Content Creation & Management: - Lead content creation efforts for patient and provider audiences, ensuring consistent brand messaging across all communication channels. - Manage the creation and distribution of marketing materials, including blog posts, website copy, email newsletters, SMS messages, and more. ✅ Technology & Vendor Management: - Support the selection and implementation of marketing technology and vendors, including a marketing automation platform, customer data platform, and/or call tracking platform. - Manage relationships with vendors and ensure optimal performance of marketing technology stack. ✅ Performance Reporting & Optimization: - Develop and maintain marketing performance data and reporting. - Regularly report out on campaign performance and make data-driven optimizations to improve results. ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the organization's needs and the candidate's skills and experiences. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - 5+ years of marketing experience, with a focus on developing and executing marketing strategies that drive engagement. - Experience in healthcare marketing is a plus but not required. Required Skills: - Proven ability to develop and execute marketing strategies that drive engagement. - Strong analytical mindset: ability to synthesize data, identify trends/opportunities, and report out appropriately. - Excellent communication skills, both written and verbal, with the ability to comfortably report up to leadership. - Ability to collaborate effectively with cross-functional teams and external partners. - Proficiency in marketing technology and tools, including marketing automation platforms, customer data platforms, and/or call tracking platforms. Preferred Skills: - Experience with marketing automation platforms, customer data platforms, and/or call tracking platforms. - Familiarity with the healthcare industry and its unique challenges and opportunities. ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong combination of these skills and be eager to apply them in a dynamic, growing organization. 💰 Compensation & Benefits Salary Range: $100,000 - $115,000 USD per year Benefits: - Annual bonus incentive - Competitive company benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off - Employee equity purchase program (as applicable) Working Hours: Full-time, with flexibility for remote work ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual compensation may vary based on the candidate's qualifications and the organization's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Healthcare Company Size: 51-200 employees Founded: 2021 Company Description: Imagine Pediatrics is a tech-enabled, multidisciplinary, pediatrician-led medical group providing fully integrated virtual and in-home care to children with special health care needs. We engage and coordinate with network providers, specialists, caregivers, and community partners to expand access to the integrated 24/7 medical, behavioral, and social care and support that children deserve. Company Specialties: - Pediatric Care - Virtual Healthcare - In-Home Care - Special Needs Children Company Website: Imagine Pediatrics ASSUMPTION: Imagine Pediatrics is a mission-driven organization focused on improving the lives of children with special health care needs. The company's commitment to its mission is reflected in its values, culture, and approach to patient care. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Vice President, Patient Engagement and works closely with cross-functional teams, including Patient Engagement and Network Development. Work Arrangement: This role is fully remote, with up to 20% travel to Imagine Pediatrics locations as needed. Growth Opportunities: - Opportunities for career growth within the marketing department and the organization as a whole. - Potential to take on additional responsibilities and leadership roles as the organization expands. ASSUMPTION: The career level, reporting structure, work arrangement, and growth opportunities listed above are based on the information provided and may be subject to change based on the organization's needs and the candidate's skills and experiences. 🌍 Location & Work Environment Office Type: Remote Office Location(s): Remote, USA Geographic Context: - Imagine Pediatrics is a remote-first organization, with employees located across the United States. - The company's headquarters are in Austin, Texas. Work Schedule: - This role follows a standard full-time work schedule, with flexibility for remote work. - The work arrangement may include occasional travel to Imagine Pediatrics locations as needed. ASSUMPTION: The office type, office locations, geographic context, and work schedule listed above are based on the information provided and may be subject to change based on the organization's needs and the candidate's skills and experiences. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager or a member of the HR team 3. In-depth phone or video interview with the hiring manager and/or other team members 4. Final interview with senior leadership, if applicable 5. Background check and reference check, if applicable 6. Job offer and onboarding Key Assessment Areas: - Marketing strategy development and execution - Campaign management and optimization - Data analysis and reporting - Communication and collaboration skills - Cultural fit and alignment with Imagine Pediatrics' values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience, skills, and accomplishments. - Be prepared to discuss your experience with marketing automation platforms, customer data platforms, and/or call tracking platforms. - Research Imagine Pediatrics' mission, values, and approach to patient care to demonstrate your understanding of and alignment with the organization's goals. - Prepare examples of successful marketing campaigns you've developed and executed, highlighting your ability to drive engagement and achieve results. ATS Keywords: Marketing Strategy, Engagement Marketing, Cross-Functional Collaboration, Content Creation, Social Media Strategy, Consumer Research, Data Analysis, Marketing Technology, Campaign Performance Reporting ASSUMPTION: The typical process, key assessment areas, application tips, and ATS keywords listed above are based on the information provided and may be subject to change based on the organization's needs and the candidate's skills and experiences. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., HubSpot, Marketo, Pardot) - Customer data platforms (e.g., Segment, Tealium, BlueConic) - Call tracking platforms (e.g., DialogTech, Invoca, CallRail) - Social media management tools (e.g., Hootsuite, Buffer, Sprout Social) - Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor) - Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) - Project management tools (e.g., Asana, Trello, Jira) ASSUMPTION: The tools and technologies listed above are based on industry-standard marketing tools and platforms. The specific tools used by Imagine Pediatrics may vary based on the organization's needs and the candidate's skills and experiences. 👔 Cultural Fit Considerations Company Values: - Children first: We put the best interests of children above all and are uncompromising in our commitment to improving their lives. - Earn trust: We cherish the trusting relationships we build with children, families, partners, and each other by seeking first to understand and speaking honestly. - Innovate today: We refuse to accept the way things have always been done and relentlessly challenge assumptions to develop new approaches. - Embrace humanity: We lead with empathy and authenticity, presuming competence and good intentions, and using setbacks as opportunities to learn and grow stronger. - One team, diverse perspectives: We work alongside families as one team towards a shared purpose and champion diversity, acknowledging the contributions of others. Work Style: - Collaborative and cross-functional, with a strong emphasis on teamwork and communication. - Data-driven and analytical, with a focus on continuous improvement and optimization. - Mission-driven and patient-centered, with a deep commitment to improving the lives of children with special health care needs. Self-Assessment Questions: 1. How do you align with Imagine Pediatrics' core value of 'Children first' and demonstrate a commitment to improving the lives of children with special health care needs? 2. Can you provide an example of a time when you had to earn trust with a stakeholder, and how did you approach building that relationship? 3. Describe a situation where you had to innovate in the face of challenges or constraints. How did you approach the problem, and what was the outcome? 4. How do you embrace humanity in your work, and can you share an example of a time when you demonstrated empathy and authenticity in a professional setting? 5. How do you contribute to a diverse and inclusive team environment, and can you provide an example of a time when you championed diversity and acknowledged the contributions of others? ASSUMPTION: The company values, work style, self-assessment questions, and cultural fit considerations listed above are based on the information provided and may be subject to change based on the organization's needs and the candidate's skills and experiences. ⚠️ Potential Challenges 1. Work-life balance: As a fully remote role, this position may require occasional travel to Imagine Pediatrics locations, which could impact work-life balance. 2. Fast-paced environment: Imagine Pediatrics is a growing organization, and the marketing department may face rapid changes and evolving priorities, which could be challenging for some candidates. 3. Data-driven decision-making: This role requires a strong analytical mindset and the ability to make data-driven decisions, which may be challenging for candidates without a solid foundation in data analysis and reporting. 4. Collaboration and communication: As a cross-functional role, this position requires strong collaboration and communication skills, which could be challenging for candidates who struggle with remote work or working with diverse teams. ASSUMPTION: The potential challenges listed above are based on the information provided and may be subject to change based on the organization's needs and the candidate's skills and experiences. 📈 Similar Roles Comparison 1. Marketing Manager, Healthcare: This role is similar to the Manager, Engagement Marketing position at Imagine Pediatrics, with a focus on developing and executing marketing strategies to support patient enrollment and engagement. However, the Marketing Manager, Healthcare role may have a broader scope, including responsibilities for market research, market segmentation, and competitive analysis. 2. Director of Marketing, Healthcare: This role is similar to the Manager, Engagement Marketing position at Imagine Pediatrics, with a broader scope and more strategic responsibilities. The Director of Marketing, Healthcare role may oversee a team of marketing professionals and be responsible for developing and executing marketing strategies that drive patient acquisition, retention, and engagement across multiple channels. 3. Product Marketing Manager, Healthcare: This role is similar to the Manager, Engagement Marketing position at Imagine Pediatrics, with a focus on developing and executing marketing strategies to promote specific healthcare products or services. The Product Marketing Manager, Healthcare role may require a strong understanding of the target product or service and its unique features and benefits. ASSUMPTION: The similarities and differences between these roles are based on industry-standard job titles and responsibilities. The specific details of each role may vary based on the organization's needs and the candidate's skills and experiences. 📝 Sample Projects 1. Patient Enrollment Campaign: Develop and execute a multi-channel marketing campaign to drive patient enrollment in Imagine Pediatrics' services, including SMS, email, direct mail, and addressable advertising. Collaborate with cross-functional teams to understand patient needs and preferences, and optimize the campaign based on performance data. 2. Provider Engagement Initiative: Create and implement a social media strategy to engage and inform healthcare providers about Imagine Pediatrics' services and the benefits of partnering with the organization. Monitor and analyze social media metrics to optimize engagement and drive provider adoption. 3. Patient Education Series: Develop a series of blog posts, email newsletters, and SMS messages to educate patients and families about Imagine Pediatrics' services and the importance of regular, preventive care. Collaborate with clinical teams to ensure accurate and up-to-date medical information. ASSUMPTION: The sample projects listed above are based on industry-standard marketing initiatives and may vary based on the organization's needs and the candidate's skills and experiences. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Manager, Engagement Marketing role and how they align with my skills and experiences? 2. Team Structure: How is the marketing department structured, and who will I be working with in this role? 3. Marketing Technology: What marketing automation platforms, customer data platforms, and/or call tracking platforms does Imagine Pediatrics use, and how will I be expected to leverage these tools in this role? 4. Campaign Performance: How does Imagine Pediatrics measure the success of marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing? 5. Career Growth: What opportunities are there for career growth and professional development within the marketing department and the organization as a whole? ASSUMPTION: The key questions to ask during the interview listed above are based on the information provided and may be subject to change based on the organization's needs and the candidate's skills and experiences. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application Link] 2. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and accomplishments. 3. Prepare for phone or video screening interviews by practicing your responses to common marketing and behavioral interview questions. 4. Research Imagine Pediatrics' mission, values, and approach to patient care to demonstrate your understanding of and alignment with the organization's goals. 5. Prepare examples of successful marketing campaigns you've developed and executed, highlighting your ability to drive engagement and achieve results. 6. Follow up with the hiring manager or HR representative within one week of your initial application submission to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.