Manager, Engagement Marketing

📌 Core Information

🔹 Job Title: Manager, Engagement Marketing

🔹 Company: Brisk Teaching

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Education

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a team of field and community marketers
• Developing and owning the end-to-end engagement marketing strategy
• Planning and executing field marketing campaigns and virtual events
• Building and scaling community marketing programs
• Working cross-functionally with Sales, Customer Success, and other Marketing teams

ASSUMPTION: This role requires a strategic mindset and the ability to connect engagement initiatives to broader business goals. It also demands exceptional communication, organizational, and project management skills.

📋 Key Responsibilities

✅ Lead and manage a team of field and community marketers, mentoring team members and creating an environment of collaboration, experimentation, and accountability.

✅ Develop and own the end-to-end engagement marketing strategy, including field and community marketing initiatives that align with company goals.

✅ Partner with the Head of Marketing on strategy and defining metrics for your side of the org in order to push the boundaries on what marketing can accomplish.

✅ Build and scale community marketing programs that engage and grow our educator and learner audiences across channels (forums, events, social, etc.).

✅ Design programs to nurture brand advocates, foster peer-to-peer connections, and activate our community as a growth engine.

✅ Plan and execute field marketing campaigns—including virtual and in-person events, regional activations, and conferences.

✅ Work cross-functionally with Sales, Customer Success, and other members of the Marketing team to ensure alignment and amplify engagement efforts.

✅ Define KPIs, report on performance, and continuously optimize programs for growth and ROI.

✅ Serve as a key voice of the customer, bringing community insights back into the broader organization to inform strategy and product development.

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, with a focus on driving engagement and growth through marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of marketing experience with a strong track record in both strategy and execution, including 3+ years of experience managing and growing high-performing marketing teams

Required Skills:

• Deep experience in both field marketing and community marketing
• Strategic mindset and the ability to connect engagement initiatives to broader business goals
• Exceptional communication, organizational, and project management skills
• Collaborative, entrepreneurial approach and the ability to operate in a fast-paced, startup environment
• Hyper creativity and the ability to bring creative vision to life
• Scrappiness and the desire to move fast
• Experience in project management software (e.g., Monday.com)
• Previous work experience in a venture-backed startup

Preferred Skills:

• Experience marketing to educators, academic institutions, or in the edtech or learning technology space
• Familiarity with modern marketing and community platforms (e.g., HubSpot, Slack, Airtable, Circle, Bevy, etc.)

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in both strategy and execution. Experience in field and community marketing is essential for this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $195,000 per year (based on experience and industry standards for a mid-level marketing manager in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO and company holidays
• Professional development opportunities
• Company-provided hardware and software

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing manager in San Francisco. Benefits are typical for a startup company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Education technology (edtech) and learning technology

Company Size: 11-50 employees (small to mid-sized company, offering a close-knit team environment and opportunities for growth)

Founded: 2023 (relatively new company with a strong focus on innovation and growth)

Company Description:

• Brisk Teaching is an AI-powered Chrome extension designed to simplify teaching and save educators time by integrating seamlessly with tools they already use
• The company aims to lighten the workload for teachers with AI-powered tools that take care of administrative tasks
• Brisk Teaching is used by over 100,000 educators and is the #1 AI-powered Chrome extension for educators, schools, and districts

Company Specialties:

• AI-powered education tools
• Chrome extension development
• Educator-focused technology
• Learning technology and edtech

Company Website: www.briskteaching.com

ASSUMPTION: Brisk Teaching is a growing startup with a strong focus on innovation and improving the lives of educators through AI-powered tools.

📊 Role Analysis

Career Level: Mid-level marketing manager, with opportunities for growth and advancement within the company

Reporting Structure: Reports directly to the Head of Marketing, with the opportunity to manage and mentor a team of field and community marketers

Work Arrangement: Remote OK, with flexible hours and the option to work remotely full-time

Growth Opportunities:

• As the company grows, there may be opportunities for the Manager, Engagement Marketing to take on additional responsibilities or advance to a director-level role
• The role offers the chance to mentor and grow a team, developing leadership skills and gaining valuable experience in managing and scaling marketing programs
• Working at a fast-growing startup provides ample opportunities for professional development and career growth

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement, as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or in a co-working space

Office Location(s): San Francisco, California, United States (with the option to work remotely from anywhere)

Geographic Context:

• San Francisco is a major tech hub, offering a vibrant and dynamic work environment with numerous networking opportunities
• The city is known for its diverse culture, progressive values, and high quality of life
• San Francisco is home to numerous educational institutions, providing ample opportunities for engagement and collaboration with educators

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The remote-friendly work environment offers candidates the flexibility to work from home or in a co-working space, with the option to engage with the local tech community in San Francisco.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Marketing (30 minutes)
• In-depth interview with the Head of Marketing and a team member (60 minutes)
• Take-home assignment or case study (to be completed within 24 hours)
• Final interview with the CEO and/or other senior leadership (60 minutes)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Creativity and innovation
• Leadership and team management skills
• Understanding of the education technology industry and marketing strategies

Application Tips:

• Highlight your experience in field and community marketing, and provide specific examples of successful campaigns you've executed
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
• Research Brisk Teaching and the education technology industry to demonstrate your understanding of the company and its mission

ATS Keywords: Engagement Marketing, Field Marketing, Community Marketing, Strategic Planning, Team Management, Marketing Strategy, Event Planning, Customer Insights, Performance Optimization, Brand Advocacy, AI-powered Education Tools, Edtech, Learning Technology

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and leadership potential, as well as their understanding of the education technology industry and marketing strategies.

🛠️ Tools & Technologies

• Project management software (e.g., Monday.com)
• Marketing automation and CRM platforms (e.g., HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event planning and management software (e.g., Eventbrite, Bizzabo)
• Community management platforms (e.g., Circle, Bevy)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric focus
• Integrity and transparency
• Work-life balance and employee well-being

Work Style:

• Fast-paced and dynamic, with a focus on growth and innovation
• Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
• Results-driven, with a focus on achieving measurable outcomes and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment, and are you comfortable with ambiguity and change?
• Are you a strong communicator, with the ability to collaborate effectively with diverse teams and stakeholders?
• Do you have a proven track record of driving engagement and growth through marketing efforts, and are you passionate about the education technology industry?

ASSUMPTION: Brisk Teaching values candidates who are innovative, collaborative, and results-driven, with a strong passion for improving the lives of educators through AI-powered tools.

⚠️ Potential Challenges

• The role may require occasional travel for events and conferences
• Working in a fast-paced, startup environment can be challenging and may require long hours or tight deadlines at times
• The role involves managing and mentoring a team, which can be demanding and may require difficult conversations or decision-making
• The education technology industry is competitive and rapidly evolving, which may present unique challenges and opportunities

ASSUMPTION: The role presents both opportunities and challenges, with a fast-paced, dynamic work environment and the potential for significant growth and impact.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on engagement marketing, with a strong emphasis on field and community marketing initiatives
• The role offers a unique opportunity to work in the growing education technology industry, with a focus on AI-powered tools for educators
• As a mid-level marketing manager, this role offers significant growth potential, with the opportunity to advance to a director-level position or take on additional responsibilities as the company grows

ASSUMPTION: This role is unique in its focus on engagement marketing within the education technology industry, offering candidates the opportunity to work in a dynamic and innovative field with significant growth potential.

📝 Sample Projects

• Developing and executing a comprehensive field marketing strategy to drive brand awareness and engagement at major education conferences and events
• Building and scaling a community marketing program to engage and grow Brisk Teaching's educator and learner audiences across multiple channels
• Designing and implementing a brand advocacy program to nurture and activate Brisk Teaching's most passionate users as a growth engine for the company

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and requirements of the Manager, Engagement Marketing role, with a focus on strategic planning, execution, and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for engagement marketing and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its engagement marketing efforts, and what KPIs are most important for this role?
• What is the company's approach to work-life balance and employee well-being, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to provide insight into the company's long-term vision, culture, and priorities, as well as the specific expectations and requirements of the Manager, Engagement Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/brisk-teaching/40d5d950-bdd4-413c-b3bd-2248caaf7c28
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, emphasizing your background in field and community marketing and your passion for the education technology industry
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills, as well as your understanding of the education technology industry and marketing strategies
• Research Brisk Teaching and the education technology industry to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.