📌 Core Information
🔹 Job Title: Manager, Exhibitor Marketing, Fandango
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Full-time, Hybrid (3 days on-site per week)
🔹 Category: Entertainment Providers
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (minimum 3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Cross-channel marketing campaign creation and execution with key partners in the theatrical exhibition space
- End-to-end campaign management, including creative asset management, trafficking approvals, and performance tracking
- Collaboration with internal teams and external partners to build and execute marketing programs
- Project management, including project planning, deliverables, and timelines
- Competitive analysis and industry trend tracking
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with both internal and external stakeholders.
📋 Key Responsibilities
✅ Serve as the day-to-day point of contact for exhibitor partners, including selecting titles for promotion, overseeing creative assets, answering campaign-related questions, pitching ideas, and navigating feedback
✅ Work with external exhibitor partners and cross-functional stakeholders to build marketing programs and lead end-to-end marketing activation execution
✅ Lead project management, including deliverables and timelines for campaigns, building project plans, and overseeing all campaign elements from creative development, production, trafficking approvals, performance tracking, and reporting
✅ Draft pitch materials, presentation decks, and share promotional plans in support of campaigns, aggregate reporting on campaigns and promotions, work to build recommendations for marketing plans, and build wrap reports using compiled program data
✅ Partner with the Legal team to develop partnership agreements and promotional program rules
✅ Collect and share competitive & industry trends, and new technologies within the film business and performance marketing arenas
✅ Maintain tracking documents and calendars across the marketing team
✅ Any other duties as assigned by Marketing leads
ASSUMPTION: This role requires strong communication, presentation, and project management skills, as well as the ability to work effectively with both internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree preferred with a concentration in marketing, advertising, or another related discipline
Experience: 3+ years of experience required in account management, exhibitor marketing, digital marketing, studio marketing, partnerships, and/or partner-facing role
Required Skills:
- Prior experience working in the media and entertainment industry space (film, TV, streaming, music, sports, exhibition, entertainment agency, etc.) and/or at consumer-facing brands
- Experienced in managing end-to-end campaigns and coordinating promotional marketing assets and approvals
- Skilled in leading projects, including working with cross-functional teams to orchestrate, collaborate, and execute multiple, high-priority marketing programs
- Working knowledge of elements required to launch partnership and digital marketing programs, including proposition development, marketing channels, commercial models, presentation-building skills, and operational mechanics
- Good understanding of theatrical films and/or the eCommerce market
- Excellent communication and presentation skills, confidence in managing, influencing, and growing relationships with stakeholders internally and externally
- Commercial, strategic, and technical mindset with strong attention to detail
- Creative mindset with judgment and ability to prioritize and triage partner-related issues, and solutions, and effectively motivate internal and external stakeholders to work towards a common goal
- Exceptional organizational and time management skills, with strong attention to detail
- Adept at maintaining strict levels of confidentiality and exercising discretion
- Strong proficiency in Microsoft Office – Excel, SharePoint, One Drive, PowerPoint specifically, Keynote, Adobe Systems, and Photoshop
Preferred Skills:
- Prior experience at a Studio or film theatrical exhibitor
- Comfortable in a high volume, fast-paced role
- Proactive self-starter with the ability to navigate ambiguity and develop effective solutions
- Experience with project management systems (Asana, Jira/Confluence, etc.), with tracking/database apps (Airtable/Salesforce), and with other systems that help teams get organized
ASSUMPTION: This role requires a strong background in marketing, particularly in account management or exhibitor marketing, with a proven track record of managing end-to-end campaigns and coordinating promotional marketing assets and approvals.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 (Bonus eligible)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts
- Perks
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Manager-level role in the entertainment industry, with consideration for the location and experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC unit
Company Description:
- NBCUniversal is one of the world’s leading media and entertainment companies
- Creates world-class content, which it distributes across its portfolio of film, television, and streaming, and brings to life through its theme parks and consumer experiences
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
Company Specialties:
- Film and television production and distribution
- Theme parks and attractions
- News and entertainment broadcasting
- Streaming services
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse portfolio of entertainment and news brands, offering extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: Hybrid (3 days on-site per week, with the option to work remotely for the remaining days)
Growth Opportunities:
- Potential to grow within the marketing team or explore opportunities in other departments within NBCUniversal
- Chance to work on high-profile campaigns and projects with key partners in the theatrical exhibition space
- Opportunity to develop and refine project management skills, working with cross-functional teams to execute multiple, high-priority marketing programs
ASSUMPTION: This role offers strong potential for career growth and development, particularly for candidates with a strong background in marketing and a proven track record of managing end-to-end campaigns.
🌍 Location & Work Environment
Office Type: On-site (minimum 3 days per week) with remote work flexibility
Office Location(s): 100 Universal City Plaza, Universal City, CA 91608-1002
Geographic Context:
- Universal City is a census-designated place located in the San Fernando Valley region of Los Angeles County, California
- The area is known for its vibrant entertainment industry, with numerous film and television studios, as well as popular tourist attractions like Universal Studios Hollywood
- The climate is typically Mediterranean, with mild, wet winters and hot, dry summers
Work Schedule: 40 hours per week, with flexible remote work arrangements
ASSUMPTION: The on-site work requirement for this role allows for ample opportunities to collaborate and build relationships with colleagues and partners, while the remote work flexibility offers a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Project management skills
- Communication and presentation skills
- Industry knowledge and trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your experience managing end-to-end campaigns and working with cross-functional teams
- Be ready to discuss your understanding of the theatrical film industry and the role of marketing in driving success for exhibitor partners
ATS Keywords: Account Management, Exhibitor Marketing, Digital Marketing, Project Management, Campaign Management, Marketing Strategy, Partner Relationships, Stakeholder Management, Communication, Presentation Skills, Industry Trends, Competitive Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and planning skills, campaign management and execution experience, and project management skills, as well as their communication and presentation skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Adobe Creative Suite (Photoshop, Illustrator)
- Project management tools (Asana, Jira/Confluence, etc.)
- Tracking/database apps (Airtable/Salesforce)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Adobe Creative Suite, and project management tools, as well as familiarity with marketing automation platforms and social media management tools.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We strive to foster a diverse, equitable, and inclusive culture where our employees feel supported, embraced, and heard
- Excellence: We strive for excellence in all that we do, from creating world-class content to delivering exceptional customer experiences
- Integrity: We act with integrity in all our interactions, both internally and externally
Work Style:
- Collaborative: We work together as one team to innovate and deliver what's Next
- Agile: We embrace change and adapt quickly to new challenges and opportunities
- Creative: We encourage creativity and innovation in all aspects of our work
Self-Assessment Questions:
- Do you embrace NBCUniversal's commitment to inclusion, and how have you demonstrated this in your previous roles?
- How do you approach working in a fast-paced, high-volume environment, and what strategies do you use to manage your time and priorities effectively?
- Can you provide an example of a time when you had to navigate ambiguity and develop effective solutions, and what was the outcome?
ASSUMPTION: NBCUniversal values candidates who embrace their commitment to inclusion, thrive in fast-paced environments, and can navigate ambiguity to develop effective solutions.
⚠️ Potential Challenges
- Managing multiple high-priority marketing programs simultaneously may require strong time management and organizational skills
- Working with external partners and stakeholders may present challenges in coordinating and aligning on marketing strategies and tactics
- The role may require occasional travel to attend industry events or meet with partners
- The fast-paced nature of the role may require flexibility and adaptability to changing priorities and deadlines
ASSUMPTION: This role may present challenges in managing multiple high-priority marketing programs simultaneously, working with external partners and stakeholders, and adapting to a fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from related positions in the entertainment industry, such as Studio Marketing Manager or Exhibitor Marketing Manager, in its focus on driving critical collaboration and support for the Fandango business through digital and experiential marketing for exhibition partners
- The entertainment industry is highly competitive, with a constant need to innovate and stay ahead of trends to maintain a strong market position
- Career paths in the entertainment industry can vary widely, with opportunities for growth and advancement depending on the individual's skills, experience, and the specific needs of the company
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and the entertainment industry, with a focus on driving critical collaboration and support for the Fandango business through digital and experiential marketing for exhibition partners.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to promote a new theatrical release, including coordinating with exhibitor partners to secure promotional assets and approvals, and tracking campaign performance
- Managing the end-to-end marketing activation process for a promotional event, including project planning, creative development, production, trafficking approvals, and performance reporting
- Conducting a competitive analysis of marketing strategies and tactics employed by key partners in the theatrical exhibition space, and developing recommendations for improving Fandango's market position
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Manager, Exhibitor Marketing role, from campaign development and execution to project management and competitive analysis.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns that the Fandango team works on, and how this role would contribute to their success?
- How does the Fandango team collaborate with other departments within NBCUniversal, such as integrated marketing, partner marketing, and social media?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NBCUniversal support the growth and development of its employees, particularly in marketing roles?
- What are the most challenging aspects of working in the entertainment industry, and how does NBCUniversal address these challenges?
ASSUMPTION: These key questions can help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign management, project management, and stakeholder communication
- Prepare for behavioral interview questions that focus on your experience managing end-to-end campaigns and working with cross-functional teams
- Research NBCUniversal and the entertainment industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
