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Manager, Experiential Marketing

Comcast
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Experiential Marketing

πŸ”Ή Company: Comcast

πŸ”Ή Location: PA - Philadelphia, 1701 John F Kennedy Blvd

πŸ”Ή Job Type: Full-Time, Hybrid (On-site 4 days a week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-27

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading experiential marketing programs for Comcast Business
  • Collaborating with cross-functional teams and agency partners
  • Managing multiple large-scale projects simultaneously
  • Budgeting, logistics, and vendor management
  • Evaluating event effectiveness and driving business outcomes

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Oversee coordination and execution of Comcast Business experiential programs

βœ… Maintain close alignment with Senior Director of Brand Partnerships & Experiential

βœ… Responsible for project financial performance through budget creation, management, tracking, and reconciliation

βœ… Confidently present updates and key information to internal and external teams

βœ… Ensure the team stays on track with schedules throughout the course of the project

βœ… Manage onsite/execution teams to ensure the seamless installation, rehearsal, and execution of projects

βœ… In partnership with creative, maintain responsibility for bringing creative concepts to life

βœ… Engage in proactive vendor management and negotiation

βœ… Demonstrate a working understanding of Comcast Business’ products, business objectives, brand standards, and customer segments

βœ… Partner with internal and external stakeholders to ensure programmatic and creative projects are properly aligned to business objectives and brand standards

βœ… Review and approve all customer-facing communications with a high degree of accountability for accuracy and brand representation

βœ… Maintain open communications with internal and external stakeholders to inform them of strategic updates, project deadlines, and status checkpoints

βœ… Collaborate closely with Commercial Marketing & Sales to ensure consistent and effective messaging

βœ… Oversee multiple projects simultaneously with the ability to prioritize and problem solve based on business and program needs

βœ… Continuously identify ways to add value, problem solve, and deliver effective solutions that impact KPIs

βœ… Champion standardization and documentation of event best practices, milestone reporting, metrics, and strategic checkpoints

βœ… Consistently exercise independent judgment and discretion in matters of significance

βœ… Excellent written, oral, and presentation skills

βœ… Other duties and responsibilities as assigned

ASSUMPTION: This role requires a high level of multitasking, strong project management skills, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's Degree (or equivalent experience)

Experience: 5-7 years (or equivalent experience)

Required Skills:

  • Brand Partnerships
  • Marketing
  • Marketing Campaigns
  • Sponsorships
  • Project Management
  • Event Management
  • Vendor Management
  • Budgeting
  • Creative Concept Development
  • Cross-Functional Collaboration
  • Communication
  • Problem Solving
  • Team Leadership
  • Customer Relationship Management
  • Logistics Coordination
  • Event Effectiveness Evaluation

Preferred Skills:

  • Experience with cross-agency collaboration, communication, and logistics
  • 10+ years’ experience in production, activations, or live events
  • Industry tradeshow experience

ASSUMPTION: While the stated degree is preferred, Comcast may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 (Based on industry standards for a Manager, Experiential Marketing role with 5-7 years of experience in the Philadelphia area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (vacation, sick, and holidays)
  • Tuition assistance
  • Employee discounts on Comcast services
  • Wellness programs and resources

Working Hours: Full-time, 40 hours per week, with flexible scheduling to accommodate project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications

Company Size: 10,001+ employees

Founded: 1963 (as American Cable Systems, later renamed Comcast)

Company Description:

  • Comcast is a global media and technology company with a wide range of products and services, including cable television, high-speed internet, voice services, wireless services, and more.
  • The company is committed to delivering innovative experiences and connecting people to the moments and places that matter most.
  • Comcast is known for its strong brand, extensive reach, and commitment to customer satisfaction.

Company Specialties:

  • Cable Television
  • High-Speed Internet
  • Voice Services
  • Wireless Services
  • Content Creation and Distribution

Company Website: https://corporate.comcast.com/

ASSUMPTION: Comcast is a large, well-established company with a diverse range of products and services, offering numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports directly to the Senior Director of Brand Partnerships & Experiential

Work Arrangement: Hybrid (On-site 4 days a week)

Growth Opportunities:

  • Potential to take on more responsibility and advance within the marketing department
  • Opportunities to work on high-profile projects and events
  • Chance to collaborate with and learn from experienced professionals across various teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 1701 John F Kennedy Blvd, Philadelphia, PA 19103

Geographic Context:

  • Philadelphia is the largest city in Pennsylvania and the fifth-most populous city in the United States
  • The city is known for its rich history, cultural attractions, and diverse neighborhoods
  • Philadelphia offers a mix of urban and suburban living options, with a variety of housing and entertainment choices

Work Schedule: Full-time, with flexible scheduling to accommodate project needs

ASSUMPTION: The office environment is professional and collaborative, with a focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a member of the HR team
  • In-depth interview with the hiring manager and/or other team members
  • Final interview with the Senior Director of Brand Partnerships & Experiential
  • Background check and offer extension

Key Assessment Areas:

  • Project management skills
  • Communication and presentation skills
  • Problem-solving abilities
  • Cultural fit and alignment with Comcast's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Be prepared to discuss specific examples of your event management experience and how you've handled challenges in the past
  • Demonstrate your understanding of Comcast's brand and products

ATS Keywords: Experiential Marketing, Event Management, Project Management, Brand Partnerships, Marketing Campaigns, Sponsorships, Cross-Functional Collaboration, Communication, Problem Solving, Team Leadership, Customer Relationship Management, Logistics Coordination, Event Effectiveness Evaluation

ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, with a focus on assessing the candidate's skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Project management software (e.g., Asana, Trello, Microsoft Project)
  • Event management software (e.g., Cvent, Eventbrite, Bizzabo)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the project and team requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality
  • Innovation
  • Teamwork
  • Customer Satisfaction
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on delivering results and driving business outcomes

Self-Assessment Questions:

  • How have you demonstrated your ability to manage multiple projects simultaneously in a fast-paced environment?
  • Can you provide an example of a time when you had to problem-solve and think on your feet to overcome a challenge at an event?
  • How do you approach working with cross-functional teams and stakeholders to ensure alignment and successful project execution?

ASSUMPTION: Comcast values a diverse and inclusive work environment, and candidates who can demonstrate their ability to thrive in a collaborative, team-oriented setting are likely to be a good fit for the company.

⚠️ Potential Challenges

  • Managing multiple large-scale projects simultaneously can be stressful and demanding
  • Working with cross-functional teams and stakeholders can present unique challenges and require strong communication and collaboration skills
  • The hybrid work arrangement may require additional flexibility and adaptability
  • Philadelphia's urban environment may present unique challenges for those not accustomed to city living

ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that candidates should be prepared to face.

πŸ“ˆ Similar Roles Comparison

  • Compared to other event management roles, this position places a greater emphasis on brand partnerships and sponsorships
  • In the telecommunications industry, experiential marketing plays a crucial role in driving customer acquisition and retention
  • Career paths in experiential marketing can lead to roles in brand management, marketing strategy, or event production

ASSUMPTION: This role is unique in its focus on experiential marketing within the telecommunications industry, offering a distinct set of opportunities and challenges compared to similar roles in other industries.

πŸ“ Sample Projects

  • Managing a large-scale tradeshow booth for Comcast Business at a major industry event
  • Coordinating a series of customer appreciation events across multiple locations
  • Leading the planning and execution of a high-profile product launch event

ASSUMPTION: The specific projects undertaken in this role will vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Brand Partnerships & Experiential department?
  • How does this role fit into the broader marketing strategy for Comcast Business?
  • What are the key priorities for this role in the first 90 days?
  • How does Comcast support the professional development and growth of its employees?
  • What are the most rewarding aspects of working in experiential marketing for Comcast Business?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help candidates better understand the role and demonstrate their interest and engagement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for the interview by researching Comcast's brand, products, and industry trends
  • Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.