Manager Experiential Marketing

📌 Core Information

🔹 Job Title: Manager Experiential Marketing

🔹 Company: Jazz

🔹 Location: Islamabad, Pakistan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic development and execution of brand activations, corporate events, and sponsorships nationwide
• Collaboration with internal and external stakeholders to create memorable consumer experiences
• Data-driven experiential marketing strategies aligned with brand objectives
• Leadership and management of on-ground operations, including agency and vendor coordination, logistics, and compliance
• Identification, evaluation, and negotiation of high-value sponsorship opportunities

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and operational rigor to bring brands to life through high-impact, on-ground experiences that resonate deeply with consumers.

📋 Key Responsibilities

✅ Design and implement data-driven experiential marketing strategies aligned with brand objectives

✅ Develop and pitch event concepts, activation roadmaps, and sponsorship plans

✅ Lead annual activation calendar planning and budget forecasting

✅ Oversee end-to-end execution of activations, events, and sponsorship programs, ensuring brand consistency and audience impact

✅ Manage on-ground operations, including agency and vendor coordination, logistics, and compliance

✅ Lead troubleshooting and live-issue resolution during event execution, on-ground brand activations, promotional campaigns, corporate events, sponsorships, and trade shows

✅ Ensure events meet brand standards and deliver high-impact audience engagement

✅ Identify, evaluate, and negotiate high-value sponsorship opportunities that elevate brand visibility and relevance

✅ Cultivate and manage relationships with event organizers, media platforms, and strategic partners

✅ Track KPIs, monitor, measure, and report on the effectiveness of activations and sponsorships

✅ Lead post-event evaluation and insights analysis for continuous improvement

✅ Create executive reports and presentations for senior leadership

✅ Ensure all experiential activities meet legal, safety, and brand compliance standards

✅ Conduct risk assessments and implement mitigation strategies

✅ Serve as a primary liaison between internal departments and external partners to ensure marketing strategies are aligned with overall business objectives

✅ Build and maintain strong relationships with external partners, including agencies, vendors, and sponsors, to drive timely and effective project delivery

✅ Lead cross-functional marketing meetings to align key stakeholders on priorities, project timelines, deliverables, and performance expectations

✅ Partner with relevant teams to develop and execute go-to-market plans, product launches, and customer engagement initiatives

✅ Oversee agencies and third-party partners from briefing through execution and post-campaign analysis

✅ Manage contract negotiations, service level agreements, and regular performance reviews to ensure quality and cost efficiency

✅ Prepare and deliver regular updates, presentations, and performance reports to senior management and stakeholders

✅ Gather inputs and feedback from relevant teams to refine and optimize marketing activities

✅ Work closely with Finance and Procurement teams to manage marketing budgets, monitor spend, ensure timely invoicing, and track ROI

✅ Prioritize marketing initiatives based on business impact, available resources, and stakeholder alignment

✅ Proactively identify potential risks, bottlenecks, or stakeholder concerns that may impact marketing execution, and implement timely solutions to ensure successful delivery

✅ Proactively identify and address stakeholder concerns, bottlenecks, or issues that may affect the execution or success of marketing initiatives

ASSUMPTION: This role requires a high level of adaptability, problem-solving skills, and the ability to thrive in a fast-paced, challenging yet personally rewarding atmosphere.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in marketing, Business, Communications, or a related field

Experience: 5-8 years of relevant experience in experiential marketing, events, activations, or sponsorship management (preferably in telecom, or media sectors)

Required Skills:

• Flexibility to travel and manage on-site operations
• Proven expertise in managing large-scale events and activations
• Strong project management and stakeholder alignment skills
• Excellent negotiation, budgeting, and vendor management capabilities
• Ability to lead multiple high-stakes projects in a dynamic, fast-paced environment

Preferred Skills:

• Creative mindset with a sharp eye for experience design and consumer engagement
• Familiarity with post-event analytics, reporting, and brand audit tools
• Proficiency in MS Office, project management tools, and budget tracking systems
• Strong verbal, written, and presentation communication skills

ASSUMPTION: Candidates with a proven track record in event management, sponsorship management, and stakeholder coordination will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: PKR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities
• Performance-based bonuses

Working Hours: Full-time (40 hours per week) with flexibility for event-specific schedules

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 1,001-5,000 employees (Large organization with extensive resources and a wide range of career opportunities)

Founded: 1994 (Over 27 years of experience in the telecommunications industry)

Company Description:

• Pakistan’s number one digital operator and the largest internet and broadband service provider with over 70 million subscribers nationwide
• Maintains market leadership through cutting-edge, integrated technology, the strongest brands, and the largest portfolio of value-added services in the industry
• Provides uninterrupted countrywide connectivity, unmatched customer services, and international roaming in over 150 countries
• Supports education, health, and environmental initiatives and promotes sustainable business practices

Company Specialties:

• Telecommunications
• Digital Products and Services
• Voice Communication
• Mobile Internet Access
• Data Plans
• Mobile Apps and Services
• Roaming Services
• Mobile Devices and Handsets
• Mobile Plans and Subscriptions
• Customer Support
• Network Infrastructure
• Network Security
• Cloud Services
• Adtech
• Edtech
• Health tech
• Insurtech
• Work opportunities
• Job opportunity
• and Digital Transformation

Company Website: http://www.jazz.com.pk

ASSUMPTION: Jazz is a well-established company with a strong brand presence and a commitment to driving digital transformation in Pakistan.

📊 Role Analysis

Career Level: Mid-Senior level (Experienced professionals with a proven track record in experiential marketing)

Reporting Structure: Reports directly to the Stream Head Experiential Marketing

Work Arrangement: On-site with flexibility for event-specific schedules

Growth Opportunities:

• Potential to lead and mentor a team of 1-2 resources
• Opportunities for career progression within the Brand & Communications team or related departments
• Chance to work on high-impact, nationwide campaigns and events

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain exposure to various aspects of marketing and branding.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and dynamic work environment

Office Location(s): Jazz World Headquarters, Plot No. C-2, Opposite F-9 Park, New Blue Area, Islamabad, Federal Capital Area 44000, PK

Geographic Context:

• Islamabad is the capital and the 10th largest city in Pakistan, with a population of over 1 million
• The city is known for its modern infrastructure, wide roads, and green spaces
• Islamabad offers a mix of urban and suburban living, with various housing options and amenities

Work Schedule: Full-time (40 hours per week) with flexibility for event-specific schedules

ASSUMPTION: Islamabad provides a comfortable and convenient work environment, with easy access to amenities and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Event management and planning skills
• Sponsorship management and negotiation skills
• Stakeholder management and communication skills
• Problem-solving and adaptability
• Cultural fit and alignment with Jazz's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Jazz's brand and the telecommunications industry
• Prepare examples of successful event management and sponsorship projects you've worked on
• Research Jazz's competitors and unique selling points to showcase your industry knowledge

ATS Keywords: Experiential Marketing, Event Management, Sponsorship Management, Brand Activations, Stakeholder Management, Negotiation, Budgeting, Vendor Management, Project Management, Marketing Strategy, Consumer Engagement, Data-Driven Marketing

ASSUMPTION: Jazz's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Budget tracking systems (e.g., Microsoft Excel, Google Sheets)
• Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo)
• Sponsorship management software (e.g., SponsorMyEvent, SponsorPitch)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they enable effective project management, communication, and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and resilient
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you ensure that event activations align with Jazz's brand values and customer expectations?
• Describe a time when you had to adapt your event plan due to unforeseen circumstances. How did you handle it, and what was the outcome?
• How do you prioritize and manage multiple projects and stakeholders effectively in a dynamic environment?

ASSUMPTION: Jazz values candidates who demonstrate strong cultural alignment, a customer-centric mindset, and the ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple high-stakes projects simultaneously, requiring strong prioritization and time management skills
• Working with diverse stakeholders, including internal departments, external partners, and event attendees, demanding excellent communication and negotiation skills
• Operating in a fast-paced, ever-changing market, requiring adaptability and continuous learning
• Dealing with unexpected challenges during event execution, necessitating quick problem-solving and crisis management skills

ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to ensure successful event execution and marketing campaign delivery.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on on-ground event management and sponsorship activation, requiring a unique blend of strategic planning and operational execution skills
• In the telecommunications industry, experiential marketing plays a crucial role in driving brand awareness, customer engagement, and market differentiation
• Career progression in experiential marketing may involve transitioning into senior leadership roles within the marketing department or related functions

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, making it an attractive opportunity for experienced marketing professionals looking to expand their skill set and advance their careers.

📝 Sample Projects

• Planning and executing a nationwide brand activation campaign, including event logistics, vendor management, and on-site operations
• Negotiating and securing high-value sponsorship opportunities with strategic partners, such as sports events, music festivals, or cultural exhibitions
• Developing and implementing a data-driven event strategy, including KPI tracking, performance analysis, and continuous improvement

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from strategic planning and negotiation to operational execution and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines within the Brand & Communications department?
• How does Jazz measure the success of experiential marketing campaigns, and what key metrics do you track?
• What opportunities are there for professional development and growth within the Brand & Communications team?
• How does Jazz support work-life balance for employees, especially those working on event-specific schedules?
• What are the most significant challenges facing the experiential marketing team in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful event management and sponsorship projects you've worked on
• Research Jazz's brand, competitors, and unique selling points to showcase your industry knowledge
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.