📌 Core Information
🔹 Job Title: Manager, Field Marketing - Company Ops
🔹 Company: Denny's
🔹 Location: Spartanburg, SC - 203 E. Main Street (29319)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site
🚀 Job Overview
The Manager of Field Marketing for Company Operations will lead marketing programs to drive sales and increase profit at company restaurants. They will coordinate all company marketing activities and assist in growing the catering business.
- Develop and execute marketing strategies to boost sales and profitability
- Act as a liaison between Company Operations and Denny’s Marketing Teams
- Manage offers for digital channels and company-controlled spending
- Coordinate company marketing activities and remodel reopening events
- Represent Company Operations at co-op meetings and grow the catering business
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple priorities.
📋 Key Responsibilities
✅ Prepare marketing calendars for each company market
✅ Act as a liaison between Company Operations and Denny’s Marketing Teams
✅ Manage offers for digital channels and company-controlled spending
✅ Coordinate all company marketing activities including print drops and loyalty offers
✅ Assist District Managers on remodel reopening activities
✅ Assist in growing the catering business by exploring new channels, menu additions, and program execution
✅ Represent Company Operations at co-op meetings
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: BA / BS in Marketing
Experience: 4-6 years of marketing experience
Required Skills:
- Proven history of driving sales at a local level
- Ability to build relationships with business partners
- Strong attention to detail
- Ability to handle multiple competing priorities
- Effective communication and presentation skills
- Familiarity with Microsoft products (PowerPoint, Excel)
- Willingness to learn and adapt in a changing environment
Preferred Skills:
- Experience in the restaurant industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the restaurant industry and/or fluency in Spanish may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $71,000 - $97,900 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts
Working Hours: Full-time, typically Monday-Friday, with some flexibility for event coverage
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Denny's is a popular American restaurant chain specializing in breakfast, lunch, dinner, and late-night meals. The restaurant industry is competitive and dynamic, with a focus on customer satisfaction, menu innovation, and operational efficiency.
Company Size: Denny's is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Denny's was founded in 1953 and has since grown into a beloved American brand with a strong presence across the United States.
Company Description:
- Denny's is known for its welcoming atmosphere, diverse menu, and commitment to quality and value
- The company places a strong emphasis on community involvement and giving back
- Denny's offers a variety of career opportunities in both corporate and restaurant-level positions
Company Specialties:
- Breakfast, lunch, dinner, and late-night meals
- Catering and event services
- Menu innovation and customization
Company Website: http://www.dennys.com
ASSUMPTION: Denny's is a well-established company with a strong brand and a commitment to its employees and customers.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Manager of Field Marketing reports directly to the Vice President of Company Operations and works closely with various marketing teams and district managers.
Work Arrangement: This is an on-site, full-time position with a typical workweek of Monday-Friday, with some flexibility for event coverage.
Growth Opportunities:
- Advancement to senior-level marketing roles within the company
- Expansion into other areas of the business, such as operations or franchise development
- Opportunities to work on special projects and initiatives
ASSUMPTION: This role offers a clear path for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 203 E. Main Street, Spartanburg, SC 29319
Geographic Context:
- Spartanburg is located in upstate South Carolina, with a population of approximately 38,000
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Spartanburg has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, with some flexibility for event coverage
ASSUMPTION: The work environment at Denny's headquarters is collaborative, fast-paced, and focused on driving results.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Vice President of Company Operations
Key Assessment Areas:
- Marketing strategy and planning
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the company
- Prepare examples of marketing campaigns or projects you've led and their outcomes
- Research Denny's marketing strategies and be ready to discuss how you can contribute to their success
ATS Keywords: Marketing, sales, strategy, planning, communication, presentation, relationship building, attention to detail, digital marketing, CRM, project management, adaptability, Microsoft Excel, Microsoft PowerPoint
ASSUMPTION: The application process at Denny's is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative
- Results-driven
- Adaptable
- detail-oriented
- Positive and enthusiastic
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you prioritize and manage multiple competing priorities?
ASSUMPTION: Candidates who align with Denny's core values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and tactics
- Building and maintaining strong relationships with business partners
- Working in a highly competitive industry with tight profit margins
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- This role is similar to a Field Marketing Manager or Regional Marketing Manager in other companies
- However, Denny's unique business model and focus on breakfast, lunch, dinner, and late-night meals set it apart from other restaurant chains
- Career paths in this role may lead to senior-level marketing positions or other areas of the business, such as operations or franchise development
ASSUMPTION: While this role shares similarities with other field marketing positions, the unique aspects of Denny's business model and culture make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a marketing campaign to drive sales during a specific promotional period
- Analyzing market data to identify trends and opportunities for growth
- Coordinating a remodel reopening event, including marketing materials, promotions, and staff training
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Manager of Field Marketing may be responsible for.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Denny's?
- What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
- How does Denny's support the professional development and growth of its marketing team members?
- What is the company's approach to innovation and menu development, and how does this role contribute to that process?
- How does Denny's measure the success of its marketing campaigns, and how will the performance of this role be evaluated?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and skills relevant to this role
- Write a cover letter explaining your interest in Denny's and this position, and how your background and skills make you a strong fit
- Prepare examples of marketing campaigns or projects you've led and their outcomes
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
