📌 Core Information
🔹 Job Title: Manager, Frontline Marketing
🔹 Company: The Coca-Cola Company
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing key marketing partnerships from strategic plan development to execution
- Leading strategic relationships and integrating consumer marketing plans
- Driving bottler alignment on marketing agenda and portfolio priorities
- Orchestrating localization and real-time amplification of campaigns
- Reviewing and approving marketing plans and overseeing local execution
ASSUMPTION: This role requires a high level of cross-functional collaboration and project management skills to successfully manage marketing partnerships and drive brand activation.
📋 Key Responsibilities
✅ Drive bottler alignment on marketing agenda, including portfolio priorities, consumer insights, and category/brand strategies and plans
✅ Provide input on OU-and Market-level portfolio strategy, brand plans, and local innovation opportunities
✅ Orchestrate localization and real-time amplification of campaigns within the Franchise unit
✅ Review and approve marketing plans and integration of plans in country/region with relevant bottlers
✅ Lead franchise marketing preparation and participation in key meetings
✅ Lead cross-functional teams on work assignments and tasks to achieve KPIs and desired objectives
✅ Be a role model and provide direction to other people in the team
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects simultaneously and deliver high-quality results on time.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 5+ years of brand management/marketing activation experience (end-to-end project delivery)
Required Skills:
- Ability to understand and leverage business, finance, and commercial insights
- Ability to adapt to changing environments and cross-correct in due time, scenario planning thinking
- Ability to effectively communicate and collaborate with key partners and stakeholders
- Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time
- Experience working in cross-functional and cross-geographical teams is preferred
- Experience leading marketing communication projects
- Action-oriented with the ability to think and react quickly to changing circumstances
- Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles
Preferred Skills:
- Experience in the beverage industry
- Fluency in Portuguese and English
ASSUMPTION: While not explicitly stated, experience in the beverage industry and fluency in Portuguese and English are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Brazil with 5-10 years of experience, the estimated salary range is R$ 15,000 - R$ 25,000 per month (gross).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Iconic and innovative brands to work with
- Expansive and diverse customers
- Critical experiences working as a global network with cross-functional partners
- Growth culture with a bias for action and learning opportunities
Working Hours: Full-time position with up to 25% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on beverages. They are a total beverage company with products sold in more than 200 countries and territories.
Company Size: The Coca-Cola Company has over 10,000 employees worldwide, making it a large corporation with extensive resources and opportunities for growth.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into a global leader in the beverage industry.
Company Description:
- The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories.
- They sell multiple billion-dollar brands across several beverage categories worldwide, including sparkling soft drink brands like Coca-Cola, Sprite, and Fanta, as well as water, sports, coffee, and tea brands like Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, and Ayataka.
- The company seeks to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across their value chain.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, with a strong global presence and a commitment to sustainability and positive impact.
📊 Role Analysis
Career Level: This role is at the manager level, requiring significant experience in brand management or marketing activation.
Reporting Structure: The Manager, Frontline Marketing reports directly to the Franchise Leadership and works closely with C&CL and other cross-functional teams.
Work Arrangement: This is an on-site position with up to 25% travel required.
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience working with a global brand and cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the company and gain valuable experience working with a global brand.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's office in São Paulo is a corporate office with a professional and collaborative work environment.
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people.
- The city is a major economic hub and the center of Brazil's finance, culture, and fashion industries.
- São Paulo has a subtropical climate, with mild winters and warm, humid summers.
Work Schedule: Full-time position with standard business hours, Monday through Friday, with up to 25% travel required.
ASSUMPTION: Working in São Paulo offers a dynamic and vibrant environment, with access to a wide range of cultural, entertainment, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand management skills
- Cross-functional collaboration and project management skills
- Adaptability and resilience in the face of changing priorities and environments
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing partnerships and campaign localization
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
- Showcase your understanding of the beverage industry and the Coca-Cola brand
ATS Keywords: Marketing partnerships, brand management, campaign localization, cross-functional collaboration, project management, beverage industry, Coca-Cola brand
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Presentation and design tools (e.g., PowerPoint, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and influence others, driving excellence through a shared vision
- Collaboration: Working together, both within and across teams, to achieve exceptional results
- Innovation: Embracing creative ideas, continuous learning, and an entrepreneurial spirit
- Accountability: Taking personal responsibility for delivering high-quality results and learning from both successes and setbacks
- Passion: Committing to our purpose, seeking opportunities to make a difference, and celebrating our collective and individual achievements
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Opportunities for professional growth and development
- Strong focus on results and high standards
Self-Assessment Questions:
- Do you align with the company's values and work style?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
- Do you have experience working with cross-functional teams and stakeholders?
- Are you passionate about the beverage industry and the Coca-Cola brand?
ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to changing environments and priorities
- Balancing the need for strategic planning with the need for quick decision-making and execution
- Navigating a large, global organization with a complex matrix structure
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on cross-functional collaboration and project management skills
- In the beverage industry, this role requires a strong understanding of the Coca-Cola brand and its portfolio of products
- Career-wise, this role offers significant growth opportunities for the right candidate, with the potential to advance within the company and gain valuable experience working with a global brand
ASSUMPTION: This role is well-suited to candidates with experience in brand management or marketing activation, as well as strong project management and cross-functional collaboration skills.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a new product launch in the Brazilian market
- Localizing and amplifying a global campaign to resonate with Brazilian consumers
- Managing a cross-functional team to execute a large-scale event or promotion, such as a sports sponsorship activation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to cross-functional collaboration and event management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing organization and the company's overall strategy?
- What are the most pressing challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing and project management experience, including any successes or challenges you've faced and how you overcame them
- Be ready to discuss your experience with marketing partnerships, campaign localization, and cross-functional collaboration during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
