Manager, Frontline Marketing - Philippines

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📌 Core Information

🔹 Job Title: Manager, Frontline Marketing - Philippines

🔹 Company: The Coca-Cola Company

🔹 Location: Taguig City, Taguig, Philippines

🔹 Job Type: On-site

🔹 Category: Food and Beverage Services

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing bottler alignment on marketing agenda, including portfolio priorities and strategies
• Collaborating with regional teams to ensure brand strategies meet local needs
• Leading brand activation and integration, including local level POS activations
• Leveraging multicultural networks for executing innovative brand ideas

ASSUMPTION: The role requires a deep understanding of local market dynamics and ability to innovate marketing strategies to fit The Coca-Cola Company's objectives in the Philippines.

📋 Key Responsibilities

✅ Manage bottler alignment on the marketing agenda, focusing on brand strategies and plans.

✅ Work with regional teams to input market-specific needs into multi-country brand programs.

✅ Lead local brand activation and integration using POS promotions and experiential marketing.

✅ Transcreate, localize, and amplify brand campaigns with agency partners across ATL & BTL.

✅ Support customer and shopper marketing agendas with strong partner relationships.

ASSUMPTION: It's assumed that each responsibility involves cross-functional collaboration and strategic planning skills, given the role's broad impact on regional brand execution.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing or related field is commonly preferred.

Experience: 5-7 years of significant marketing and leadership experience with direct marketing activation experience.

Required Skills:

• Brand Architecture
• Marketing Strategies
• Digital Media Strategy

Preferred Skills:

• Experience with external partners like distributors and bottlers
• Experience with cross-functional and cross-geographical teams

ASSUMPTION: The qualifications imply a strategic role where direct experience in marketing activations and partnerships enhances execution effectiveness.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive within the industry.

Benefits:

• Comprehensive health insurance
• Employee wellness programs
• Professional development opportunities

Working Hours: 40 hours per week with possible requirements for flexibility based on project needs.

ASSUMPTION: Being a role at The Coca-Cola Company, compensation is likely aligned with industry standards offering robust benefits to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees

Founded: Not specified exactly, but the company is over 130 years old.

Company Description:

• A total beverage company with products sold in over 200 countries
• Portfolio includes multiple billion-dollar brands
• Innovator in sustainability and community impact projects

Company Specialties:

• Beverages including sparkling soft drinks, water, and juices
• Innovation in product categories
• Sustainability initiatives

Company Website: http://www.coca-colacompany.com

ASSUMPTION: As a leading player in the beverage industry, Coca-Cola provides significant global reach and resources, offering diverse opportunities for marketing professionals.

📊 Role Analysis

Career Level: Mid to senior level management, indicating growth from previous marketing roles.

Reporting Structure: Reports to regional marketing leaders and coordinates with various teams.

Work Arrangement: Predominantly on-site with expectation of some travel.

Growth Opportunities:

• Expansion into senior regional marketing roles
• Exposure to global marketing strategies and execution
• Opportunities to lead large-scale marketing initiatives

ASSUMPTION: The role offers substantial upward mobility given the scale and global footprint of Coca-Cola's operations.

🌍 Location & Work Environment

Office Type: Professional and collaborative office environment with multi-cultural teams.

Office Location(s): Taguig City, a major financial and business district in the Philippines.

Geographic Context:

• Strategic location in a leading Southeast Asia market
• Access to significant business networks and resources
• Diverse cultural influences in business practices

Work Schedule: Standard business hours with flexibility for marketing event requirements.

ASSUMPTION: The office environment likely supports dynamic interaction and innovation, crucial for marketing effectiveness.

💼 Interview & Application Insights

Typical Process:

• Initial resume review
• Phone or video screening interview
• On-site interview with team leads
• Final interview with senior leadership
• Offer and negotiation stage

Key Assessment Areas:

• Strategic marketing acumen
• Leadership and team collaboration skills
• Innovation in brand activation

Application Tips:

• Highlight experience with large-scale brand activations
• Demonstrate familiarity with Coca-Cola's product portfolio
• Showcase cross-functional team leadership experience

ATS Keywords: Marketing Activation, Brand Strategies, Cross-functional Teams

ASSUMPTION: The application process emphasizes strategic alignment with Coca-Cola's marketing mission.

🛠️ Tools & Technologies

• Advanced CRM platforms
• Analytics and data management tools
• Creative design and marketing automation software

ASSUMPTION: The role likely relies on both existing Coca-Cola technologies and cutting-edge tools to drive marketing effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Inclusive and diverse workplace
• Commitment to sustainability
• Focus on community and customer engagement

Work Style:

• Collaborative and team-oriented
• Fast-paced with a focus on innovation
• Open to diverse ideas and perspectives

Self-Assessment Questions:

• How do you innovate within brand guidelines?
• What experience do you have with multicultural marketing strategies?
• How have you managed large-scale marketing projects?

ASSUMPTION: Successful candidates will thrive in a dynamic and collaborative environment that values creativity and initiative.

⚠️ Potential Challenges

• Navigating complex brand portfolios
• Adapting global strategies to local market needs
• Maintaining strong partner relationships
• Managing large-scale marketing activations effectively

ASSUMPTION: The role's challenges are balanced by substantial resources and support offered by the company.

📈 Similar Roles Comparison

• Similar roles at other large beverage companies might not offer as broad a global reach.
• Positions at smaller companies might offer more focused marketing portfolios.
• Coca-Cola's role offers unparalleled exposure to international markets.

ASSUMPTION: The position provides a unique blend of local market focus and global brand strategy impact.

📝 Sample Projects

• Launch of a new beverage line in the Philippines region
• Execution of a major national marketing campaign
• Regional adaptation of a global brand strategy

ASSUMPTION: The role offers the opportunity to lead projects with significant visibility and impact on the brand's performance.

❓ Key Questions to Ask During Interview

• How does Coca-Cola integrate global brand strategies into local markets?
• What is the biggest challenge in aligning regional marketing efforts with corporate goals?
• How are innovative ideas supported and implemented?
• What are the key performance metrics for this role?
• How does the company support professional development for marketing leaders?

ASSUMPTION: These questions will help gauge alignment with the company's strategic priorities and personal growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing and leadership experience
• Prepare for an initial screening interview to discuss your qualifications
• Be ready to provide examples of successful brand activations and campaigns
• Clarify your understanding of Coca-Cola's market position in the Philippines

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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