📌 Core Information
🔹 Job Title: Manager FULFIL Protein Portfolio Marketing
🔹 Company: The Hershey Company
🔹 Location: Broomfield, Colorado
🔹 Job Type: Hybrid (Hershey, PA or Broomfield, CO preferred; open to remote/flexible)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (remote/flexible option available)
🚀 Job Overview
Key aspects of this role include:
- Leadership of the FULFIL Protein Brand, driving sales growth, financial health, and long-term development
- Strategic planning and execution of marketing activities across media, advertising, innovation, and programming
- Cross-functional collaboration with internal and external partners to deliver against sales, profit, and share results
- Dynamic leadership of people, driving team performance and development
- Regular assessment of business environment, competitors, customers, and market trends to inform strategic decisions
ASSUMPTION: This role requires a high level of strategic thinking, marketing expertise, and leadership skills to drive the success of the FULFIL Protein Brand.
📋 Key Responsibilities
✅ Develop and present recommendations to senior management for the FULFIL Protein Brand
✅ Engage cross-functional teams to execute marketing plans and drive brand success
✅ Formulate strategic direction for the FULFIL Protein Brand and broader Protein portfolio
✅ Lead activities inside and outside the company to successfully implement marketing plans
✅ Conduct external and internal assessments of the business environment, competitors, customers, and market trends
✅ Present to customers and coordinate with the Protein Sales Leadership team to drive Marketing-to-Sales strategy
✅ Collaborate with internal and external agency partners to deliver communication strategy
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and leadership to achieve brand goals.
🎯 Required Qualifications
Education: MBA degree or relevant Master's degree required
Experience: Progression of successful accomplishments at levels of marketing management, typically including at least 3 years as an Associate Brand Manager
Required Skills:
- Superior strategic thinking and planning
- Overall business knowledge and holistic general management approach
- Demonstrated leadership ability
- Outstanding analytical abilities
- Demonstrated ability to be accountable for sales and income results
- Strong verbal and written communication skills to wide breadth of audiences including senior management
- Economic value creation mindset
- Lifelong learner and strong people developer
Preferred Skills:
- Experience in the top-tier consumer products marketing companies
ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong educational background and extensive marketing experience.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on experience level and industry standards for a Manager-level role in the CPG industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and holidays
- Employee discounts on Hershey products
- Opportunities for professional development and career growth
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Manager-level role in the CPG industry. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: The Hershey Company operates in the Manufacturing industry, specifically focusing on consumer packaged goods (CPG). The CPG industry is competitive and dynamic, with a strong emphasis on innovation, marketing, and sales.
Company Size: The Hershey Company has 10,001+ employees, making it a large enterprise. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: The Hershey Company was founded in 1894 and has a rich history in the CPG industry. The company has grown significantly over the years and is now a global leader in the snacks category.
Company Description:
- The Hershey Company is a global leader in the snacks category, with iconic brands such as HERSHEY'S, REESE'S, KIT KAT, and JOLLY RANCHER
- The company is committed to operating responsibly and supporting its people and communities, including through the Milton Hershey School
- The Hershey Company has a strong focus on innovation, sustainability, and diversity, equity, and inclusion
Company Specialties:
- Consumer Packaged Goods
- Snacks
- Chocolate
- Marketing and Sales
Company Website: https://www.thehersheycompany.com/
ASSUMPTION: The Hershey Company's large size and extensive product portfolio offer numerous opportunities for career growth and development within the CPG industry.
📊 Role Analysis
Career Level: This role is at the Manager level, requiring significant experience and expertise in marketing and brand management.
Reporting Structure: The FULFIL Protein Portfolio Marketing Manager reports directly to the Director of Protein and works closely with cross-functional teams, including sales, marketing, and innovation.
Work Arrangement: This role is hybrid, with a preference for candidates based in Hershey, PA or Broomfield, CO, but open to remote/flexible arrangements.
Growth Opportunities:
- Potential to grow into a Director or Senior Director role within the Protein portfolio or broader Hershey organization
- Opportunities to work on high-impact projects and initiatives that drive business results
- Exposure to diverse teams and functions, fostering professional development and skill-building
ASSUMPTION: Given the strategic nature of this role and the size of the company, there are numerous opportunities for career growth and development within the Hershey organization.
🌍 Location & Work Environment
Office Type: The Hershey Company has multiple office locations, with a preference for candidates based in Hershey, PA or Broomfield, CO for this role. The company offers a hybrid work arrangement, combining on-site and remote work.
Office Location(s): Hershey, Pennsylvania; Broomfield, Colorado
Geographic Context:
- Hershey, PA: Located in central Pennsylvania, Hershey is a mid-sized city known for its chocolate heritage and attractions, such as Hersheypark
- Broomfield, CO: A suburb of Denver, Broomfield offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, combining the structure and collaboration of an on-site office environment with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Director of Protein or another senior leader
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional leadership and collaboration
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Hershey's values
Application Tips:
- Highlight relevant marketing and brand management experience, with a focus on strategic planning and execution
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions, using the STAR method to structure your responses
- Research Hershey's company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: FULFIL, Protein, Brand Management, Strategic Planning, Marketing, Cross-Functional Leadership, Hershey, CPG
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, with a strong emphasis on marketing and brand management experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and brand management positions within the CPG industry.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in all that we do
- Integrity: We act with honesty and fairness
- Respect: We value and appreciate the diverse backgrounds and perspectives of our employees
- Entrepreneurship: We embrace innovation and continuous improvement
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and pivot as needed
- Results-driven: We focus on delivering outcomes and achieving our objectives
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working in a hybrid or remote setting?
- Do you have a proven track record of driving results and achieving business objectives?
ASSUMPTION: Candidates should assess their fit with Hershey's company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing a high-growth brand with ambitious sales targets
- Balancing strategic planning with day-to-day execution and tactical decision-making
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a dynamic and evolving business environment
ASSUMPTION: These challenges are inherent to a strategic marketing role within a large, global organization like The Hershey Company.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the FULFIL Protein portfolio, requiring deep expertise in the protein category
- Compared to other CPG companies, Hershey offers a unique blend of iconic brands and a strong commitment to innovation and sustainability
- Career progression in this role could lead to senior leadership positions within the Protein portfolio or broader Hershey organization
ASSUMPTION: This role is unique within Hershey's portfolio, focusing on the high-growth FULFIL Protein brand and offering opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for the FULFIL Protein brand, including media strategy, advertising campaigns, and innovation initiatives
- Conducting market research and customer segmentation analysis to inform brand positioning and targeting strategies
- Collaborating with cross-functional teams to drive successful product launches and line extensions within the FULFIL Protein portfolio
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the FULFIL Protein Portfolio Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the FULFIL Protein brand and its growth trajectory?
- How does this role collaborate with the Protein Sales Leadership team to drive Marketing-to-Sales strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Hershey support the professional development and career growth of its employees?
- What is the company's approach to work-life balance and flexibility for hybrid or remote employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, with a focus on strategic planning and execution
- Prepare for behavioral and situational interview questions, using the STAR method to structure your responses
- Research Hershey's company culture and values to demonstrate your cultural fit and alignment
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
