📌 Core Information
🔹 Job Title: Manager, Global Marketing Partnerships - NBA Canada
🔹 Company: NBA
🔹 Location: Toronto, ON
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Sports
🔹 Date Posted: August 7, 2025
🔹 Experience Level: Mid-Senior Level
🔹 Remote Status: Hybrid (4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Managing strategic NBA & WNBA marketing partner relationships in Canada
- Growing and developing these relationships to meet league and partner objectives
- Collaborating with the NBA Head Office to identify synergies and opportunities
- Leading complex projects from concept to delivery and measurement
- Working in a matrixed organization and managing multiple tasks
ASSUMPTION: This role requires a strong understanding of the sports industry, marketing, and partnership management. The ideal candidate will have experience in account management, event planning, and business development.
📋 Key Responsibilities
✅ Lead day-to-day account management for key partners, including approval of advertising, media, events, and other related activation plans
✅ Build and deliver presentations related to NBA or WNBA league assets
✅ Track and manage contractual deliverables and expenses
✅ Provide partnership expertise in understanding contractual elements and partners’ marketing/business goals
✅ Update deal management system and contracts as required while managing budget and profit expectations
✅ Plan strategy to execute contractual deliverables each year, including potential upsells and expansion of current contracts
✅ Work closely with the NBA Head Office to identify synergies and opportunities for activation in Canada and global markets
✅ Keep the Director of Global Marketing Partnerships – Canada informed of all issues and status of accounts; escalate as necessary
✅ Lead negotiation of renewals and upsells in partnership with other colleagues as applicable
ASSUMPION: This role requires strong communication, relationship building, and leadership skills. The ideal candidate will be able to manage multiple projects simultaneously and work effectively in a matrixed organization.
🎯 Required Qualifications
Education: Bachelor’s degree required; Major in Marketing or Business preferred
Experience: 4+ years of sponsorship, account management, and event experience
Required Skills:
- Highly organized with proven project management skills
- Excellent communication and relationship building skills
- Ability to lead complex projects from concept to delivery and measurement
- Strong business development skills including excellent presentation skills
- Strong leadership and problem-solving skills under pressure
- Ability to manage multiple tasks and solve challenges within a matrixed organization
- Strong Microsoft PowerPoint, Word, and Excel skills in storytelling, design, and presenting
Preferred Skills:
- Fluency in French
- Experience working in the sports industry
ASSUMPTION: The ideal candidate will have a strong background in account management, event planning, and business development. Experience in the sports industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: CAD 105K - 115K
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off and holidays
- Employee discounts on NBA merchandise and tickets
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (4 days in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: The NBA is a global sports and media organization with a mission to inspire and connect people everywhere through the power of basketball.
Company Size: The NBA has a mid-sized workforce, with 51-200 employees globally. This size allows for a more intimate work environment and closer collaboration among teams.
Founded: The NBA was founded in 1949 and has since grown into a global organization with a significant international presence.
Company Description:
- The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages.
- The league has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all leagues, teams, and player platforms.
- The NBA Cares initiative addresses important social issues by working with internationally recognized youth-serving organizations.
Company Specialties:
- Entertainment
- Sports
- Live Events
- Sports Management
- Basketball
Company Website: NBA.com
ASSUMPTION: The NBA is a well-established organization with a strong global presence and a commitment to social responsibility.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Director of Global Marketing Partnerships – Canada.
Work Arrangement: Hybrid (4 days in-office)
Growth Opportunities:
- Potential to work on global marketing partnerships and expand international experience
- Opportunities to collaborate with various teams within the NBA organization
- Potential to take on more responsibilities and advance within the marketing partnerships team
ASSUMPTION: This role offers opportunities for professional growth and development within the NBA organization.
🌍 Location & Work Environment
Office Type: The NBA Toronto office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): Toronto, ON
Geographic Context:
- Toronto is a multicultural city with a vibrant sports scene, offering a wide range of cultural and recreational activities
- The city has a humid continental climate, with warm summers and cold winters
- Toronto is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (4 days in-office)
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Global Marketing Partnerships – Canada
- Background check and reference check
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving abilities and strategic thinking
- Understanding of the sports industry and partnership management
- Cultural fit with the NBA organization
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful partnership activations and upsells from your previous experience
- Research the NBA organization and be prepared to discuss your fit with the company's mission and values
ATS Keywords: Marketing Partnerships, Account Management, Event Planning, Business Development, Sports Industry, NBA, WNBA, Global Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's communication, problem-solving, and cultural fit with the NBA organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., LinkedIn, Twitter)
ASSUMPTION: The ideal candidate will have experience with the mentioned tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspire and connect people everywhere through the power of basketball
- Celebrate diversity and inclusion
- Embrace innovation and continuous learning
- Act with integrity and respect
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
- Passionate about the game of basketball and the NBA organization
Self-Assessment Questions:
- How do you align with the NBA's mission to inspire and connect people through the power of basketball?
- How comfortable are you working in a matrixed organization and managing multiple tasks?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: The ideal candidate will demonstrate a strong cultural fit with the NBA organization, embracing the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and tasks simultaneously may require strong organizational skills and time management
- Working in a matrixed organization may present unique challenges in communication and collaboration
- Dealing with international partners may require flexibility and adaptability to different time zones and cultural norms
- The hybrid work arrangement may present challenges in maintaining work-life balance
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from similar positions in the sports industry in its focus on global marketing partnerships and the need to work with international partners
- The sports industry is highly competitive, with a constant need to innovate and adapt to changing market trends
- Career paths in the sports industry may vary depending on the specific organization and role
ASSUMPTION: This role offers unique opportunities for professional growth and development within the NBA organization.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a global partner, resulting in increased brand awareness and engagement
- Negotiating a complex renewal or upsell with an international partner, driving significant revenue growth
- Managing a team to deliver a high-profile event, exceeding client expectations and generating positive feedback
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex projects, drive results, and work effectively in a team environment.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing partnerships team in the next 12-24 months, and how can this role help address them?
- How does the NBA support the professional development and growth of its employees?
- What opportunities are there for collaboration with other teams within the NBA organization?
- How does the NBA approach diversity, equity, and inclusion in its partnerships and marketing efforts?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions will help the candidate better understand the role, the organization, and the team's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful partnership activations and upsells from your previous experience
- Research the NBA organization and be prepared to discuss your fit with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
