📌 Core Information
🔹 Job Title: Manager, Global Print Marketing
🔹 Company: Thomson Reuters
🔹 Location: United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (2-3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and mobilizing integrated, multi-channel marketing plans to meet sub-segment sales and revenue goals
- Serving as a connector and trusted partner across TR Marketing and the Print business
- Managing a team of Campaign Planners supporting the overarching Print Segment sales and growth goals
- Monitoring and analyzing performance data to derive insights and action items
- Collaborating with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans
ASSUMPTION: This role requires a high level of strategic thinking, team management, and analytical skills to drive business impact and meet sales targets.
📋 Key Responsibilities
✅ Develop and execute integrated, multi-channel marketing plans to meet sub-segment sales and revenue goals
✅ Serve as a connector and trusted partner across TR Marketing and the Print business
✅ Manage detailed campaign plans and ensure expectations are met across teams
✅ Monitor and analyze performance data to derive insights and action items
✅ Collaborate with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans
✅ Lead a team of Campaign Planners supporting the overarching Print Segment sales and growth goals
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision making.
🎯 Required Qualifications
Education: BA/BS required; MBA preferred
Experience: 6+ years in marketing planning and campaign strategy, with 2+ years of people management experience
Required Skills:
- Strategic understanding of key martech tools that influence integrated campaign planning
- Customer-centric mindset with a high-achieving, self-starter attitude
- Strong organizational and project management skills
- Analytical approach with a focus on data-driven decision making
- Experience leveraging customer insights to drive strategy
Preferred Skills:
- Experience in a matrixed and agile environment
- Experience with Marketing Automation Platforms, Digital Analytics tools, Webinar tools, and CRM systems
ASSUMPTION: Candidates with a strong background in marketing planning, campaign strategy, and people management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $99,400 - $184,600 USD (based on location)
Benefits:
- Hybrid Work Model (2-3 days in the office)
- Flexible and supportive benefits, including flexible vacation, mental health days off, access to Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Career development and growth opportunities through Grow My Way programming and skills-first approach
- Industry-competitive benefits package
Working Hours: 40 hours per week, with flexibility for work-life balance through Flex My Way programming
ASSUMPTION: The salary range provided is based on the company's disclosure and industry standards for similar roles. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing intelligent information, accounting, legal, tax, media, and technology solutions
Company Size: 10,001+ employees, providing ample opportunities for collaboration and growth
Founded: 1985, with a rich history and established reputation in the industry
Company Description:
- Informs the way forward by bringing together trusted content and technology
- Serves professionals across legal, tax, accounting, compliance, government, and media
- Combines highly specialized software and insights to empower professionals with data, intelligence, and solutions
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a well-established, global company with a strong reputation in the industry, offering a wide range of products and services to its clients.
📊 Role Analysis
Career Level: Mid to Senior-level management role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Print Marketing and has a team of Campaign Planners reporting to them
Work Arrangement: Hybrid work model, with 2-3 days in the office and the rest of the time working remotely
Growth Opportunities:
- Potential to advance to a more senior role within the marketing department or the broader organization
- Opportunities to lead larger teams or take on more strategic initiatives
- Access to career development programs and resources to support professional growth
ASSUMPTION: This role offers a clear path for career progression and growth within the organization, with opportunities to take on more responsibility and advance to senior leadership positions.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with offices located in various countries around the world
Office Location(s): United States (multiple locations), Canada, United Kingdom, Brazil, Singapore, Philippines, Mexico, India, Switzerland, and more
Geographic Context:
- Thomson Reuters has a global presence, with offices in major cities and metropolitan areas worldwide
- This role is based in the United States, with the option to work remotely for up to 5 days a week
- The United States offers a diverse range of cultural experiences, with a strong focus on work-life balance and professional development
Work Schedule: Full-time, with flexible hours and the option to work from home for up to 5 days a week
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to balance the benefits of working from home with the advantages of in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round with the Head of Print Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to manage and lead a team of Campaign Planners
- Understanding of marketing planning and campaign strategy
- Customer-centric mindset and ability to derive insights from customer data
- Strong communication and collaboration skills
Application Tips:
- Highlight relevant experience in marketing planning, campaign strategy, and people management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your ability to manage teams, develop marketing plans, and drive business impact
- Research the company and the role to demonstrate your understanding of the business and its goals
ATS Keywords: Marketing Planning, Campaign Strategy, People Management, Martech Tools, Customer-Centric, Analytical Skills, Project Management, Collaboration, Hybrid Work, Global Print Marketing
ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership, and customer-centric mindset, as well as your ability to manage and execute marketing campaigns.
🛠️ Tools & Technologies
- Marketing Automation Platforms
- Digital Analytics tools
- Webinar tools
- CRM systems
- Project management software
- Data visualization tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's tech stack and the candidate's area of focus within marketing.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Fast-paced and agile
- Data-driven and analytical
- Customer-centric and empathetic
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing and leading a team of Campaign Planners?
- Do you have a strong understanding of marketing planning and campaign strategy?
- Are you able to derive insights from customer data and use them to drive marketing actions?
- Do you have experience working with cross-functional teams and stakeholders to execute marketing campaigns?
ASSUMPTION: Thomson Reuters values candidates who are collaborative, adaptable, and customer-centric, with a strong work ethic and a desire to learn and grow within the organization.
⚠️ Potential Challenges
- Managing a team of Campaign Planners and ensuring their professional development and engagement
- Balancing the demands of multiple stakeholders and cross-functional teams
- Keeping up with industry trends and best practices in marketing planning and campaign strategy
- Adapting to a fast-paced, agile work environment
- Managing work-life balance in a hybrid work setting
ASSUMPTION: This role may present challenges in managing multiple priorities, balancing stakeholder expectations, and keeping up with industry trends, but it also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing, with a focus on global print marketing and campaign strategy
- Industry-specific context: The role is focused on the print segment of the business, with a focus on driving sales and revenue growth through integrated, multi-channel marketing campaigns
- Career path comparison: This role may serve as a stepping stone to more senior leadership positions within the marketing department or the broader organization
ASSUMPTION: This role is similar to other senior marketing management positions, with a focus on global print marketing and campaign strategy, and offers opportunities for career progression and growth within the organization.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new print product or service
- Conducting customer segmentation and persona development to inform targeted marketing strategies
- Creating and implementing a marketing automation workflow to nurture leads and drive customer engagement
ASSUMPTION: These sample projects illustrate the types of initiatives a Manager, Global Print Marketing might work on, focusing on strategic planning, customer-centric marketing, and campaign execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing organization and the company's overall strategy?
- What are the most significant challenges facing the print segment, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and how you can contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing planning, campaign strategy, and people management
- Prepare for behavioral and situational interview questions that focus on your ability to manage teams, develop marketing plans, and drive business impact
- Research the company and the role to demonstrate your understanding of the business and its goals
- Follow up with the hiring manager or HR representative within 48 hours of your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
