📌 Core Information
🔹 Job Title: Manager, Global Print Marketing
🔹 Company: Thomson Reuters
🔹 Location: Eagan, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and mobilizing integrated, multi-channel marketing plans to meet sub-segment sales and revenue goals
- Partnering with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans
- Understanding customer personas and pain points to inform relevant, personalized campaigns
- Managing detailed campaign plans and ensuring expectations are met across teams
- Leading a team of Campaign Planners to support the overarching Print Segment sales and growth goals
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrixed and agile environment.
📋 Key Responsibilities
✅ Serve as a “connector” and trusted partner across TR Marketing and the Print business, collaborating closely with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans
✅ Understand customer personas and pain points to inform relevant, personalized campaigns
✅ Develop acquisition, retention, cross-sell, and upsell marketing campaign plans to meet business objectives
✅ Create initiative-specific marketing briefs and plan overviews that drive business impact and clearly allow other teams to mobilize and execute quickly
✅ Manage detailed campaign plans through thoughtful planning, integration of relevant content, and effective translation into demand generation programs and activities; ensure expectations are set and deadlines are met across teams
✅ Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
✅ Accountable for consistently monitoring performance data of assigned sub-segment; derive insight and action items to leadership team and key stakeholders throughout the business
✅ This role will be active in creating and delivering high-value marketing plans and will also lead a team of Campaign Planners supporting the overarching Print Segment sales and growth goals
ASSUMPTION: The role may also involve managing and mentoring team members, as well as collaborating with external vendors and agencies.
🎯 Required Qualifications
Education: BA/BS required; MBA preferred
Experience: 6+ years in marketing planning and campaign strategy
Required Skills:
- Proven experience in marketing planning and campaign strategy
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Ability to work effectively in a matrixed and agile environment
- Proven ability to manage and mentor team members
- Excellent communication and collaboration skills
- Fluency in English
Preferred Skills:
- Experience with marketing automation platforms and digital analytics tools
- Familiarity with webinar tools and CRM systems
- Experience in a matrixed and agile environment
- Experience leveraging customer insights to drive strategy
ASSUMPTION: Candidates with experience in the print industry or relevant adjacent fields may be preferred.
💰 Compensation & Benefits
Salary Range: $99,400 - $184,600 per year
Benefits:
- Hybrid work model (2-3 days a week in the office)
- Flexible and supportive benefits, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Industry competitive benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the United States. Actual compensation may vary based on factors such as location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing intelligent information and solutions to professionals across legal, tax, accounting, compliance, government, and media
Company Size: 10,001+ employees, with a global presence and a significant impact on various industries
Founded: 1985, as a result of a merger between the Thomson Corporation and Reuters Group
Company Description:
- Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions
- Serves professionals across legal, tax, accounting, compliance, government, and media
- Offers products that combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions
- Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a global leader in providing essential information for businesses and professionals, with a strong focus on innovation, technology, and data-driven insights.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Print Marketing and may have supervisory responsibilities for a team of Campaign Planners
Work Arrangement: Hybrid, with 2-3 days a week in the office
Growth Opportunities:
- Potential to advance to a senior leadership role within the Print Marketing team or related functions
- Opportunities to gain experience in global marketing, team leadership, and strategic planning
- Access to professional development and training programs to enhance skills and advance career growth
ASSUMPTION: The role offers a unique opportunity to work in a dynamic, global organization and make a significant impact on the company's marketing strategies and business growth.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern and collaborative office space in Eagan, Minnesota
Office Location(s): 6300 Interfirst Dr, Ann Arbor, MI 48108, US
Geographic Context:
- Eagan, Minnesota is a suburb of the Minneapolis-Saint Paul metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong job market, high quality of life, and diverse cultural attractions
- Minnesota is home to a thriving tech industry, with a significant presence of Fortune 500 companies
Work Schedule: Full-time, with flexible hours and the option to work remotely 2-3 days per week
ASSUMPTION: The role may require occasional travel to other Thomson Reuters offices or client sites, as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving and analytical skills
- Strategic thinking and planning
- Communication and collaboration skills
- Leadership and team management skills
- Industry knowledge and customer-centric mindset
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your long-term career goals and how this role fits into your overall career plan
ATS Keywords: Marketing Planning, Campaign Strategy, Customer-Centric, Data-Driven, Project Management, Team Leadership, Global Marketing, Hybrid Work, Matrixed Environment
ASSUMPTION: The interview process may vary based on the specific needs of the hiring team and the company's current recruitment practices.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Digital analytics tools (e.g., Google Analytics, Adobe Analytics)
- Webinar tools (e.g., GoToWebinar, Zoom Webinar)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standard software stack.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Customer-centric and empathetic
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you align with the company's value of 'Obsess over our Customers' and demonstrate a customer-centric mindset in your work?
- How comfortable are you working in a hybrid environment and balancing remote and on-site work?
- How do you approach challenges and setbacks, and how do you use them as opportunities to learn and grow?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, as well as a willingness to adapt and grow in a dynamic and evolving work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrixed organization
- Balancing strategic planning with day-to-day tactical execution
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Working effectively in a hybrid environment and managing remote team members
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: The role may present unique challenges and opportunities for growth, depending on the individual's skills, experiences, and personal preferences.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on global print marketing and a deep understanding of the print industry and its customers
- The role involves a unique blend of strategic planning, team leadership, and cross-functional collaboration, making it distinct from other marketing positions
- Career progression in this role may lead to senior leadership positions within the Print Marketing team or related functions, rather than a more general marketing career path
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall career plan when evaluating this opportunity.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new print product launch, including customer segmentation, messaging, and channel strategy
- Conducting a customer satisfaction survey and using the results to inform marketing strategy and improve customer experience
- Collaborating with cross-functional teams to create a targeted marketing campaign for an existing print product, focusing on customer retention and upselling
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the company's current priorities, market conditions, and the individual's unique skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Print Marketing group?
- How does this role contribute to the overall success of the Print Segment and the company's broader business goals?
- What are the key priorities for the first 90 days in this role, and how can I best support the team's ongoing initiatives?
- How does the company support the professional development and growth of its employees, particularly in marketing roles?
- What are the most significant challenges facing the Print Marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your long-term career goals and how this role fits into your overall career plan
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
