Manager, Global SEO

📌 Core Information

🔹 Job Title: Manager, Global SEO

🔹 Company: Snowflake

🔹 Location: Menlo Park, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing a forward-looking SEO strategy
• Leading keyword and intent research
• Collaborating with content, web, and UX teams
• Guiding technical SEO improvements
• Championing Generative Engine Optimization (GEO)
• Building high-quality, intent-matching content
• Monitoring, analyzing, and reporting on SEO performance
• Partnering cross-functionally with various teams
• Managing relationships with SEO agencies and internal stakeholders

ASSUMPTION: This role requires a strategic mindset and the ability to adapt to rapidly evolving search trends and AI-driven discovery.

📋 Key Responsibilities

✅ Define and execute a forward-looking SEO strategy that aligns with business goals and evolves with search trends

✅ Lead keyword and intent research using both traditional SEO tools and emerging AI-based discovery insights to capture high-value opportunities

✅ Collaborate with content, web, and UX teams to ensure on-page SEO, IA, and content structure supports human and machine comprehension alike

✅ Guide technical SEO improvements in partnership with development and IT teams, focusing on crawlability, page speed, schema markup, and mobile-first indexing

✅ Champion Generative Engine Optimization (GEO) by influencing how Snowflake is surfaced across AI chat interfaces, voice search, and emerging LLM-driven platforms

✅ Build high-quality, intent-matching content with internal and external creators—content that ranks in traditional SERPs and is referenced in generative answers

✅ Monitor, analyze, and report on SEO performance, identifying actionable insights across traffic, rankings, engagement, and conversions

✅ Partner cross-functionally with Product, Marketing, Sales, PR, Customer Marketing, and Organic Social teams to ensure SEO is embedded across every digital touchpoint

✅ Manage relationships with SEO agencies and internal stakeholders to scale programs and maintain operational excellence

ASSUMPTION: This role requires strong communication skills and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7-10 years of hands-on SEO experience, ideally in B2B tech or SaaS environments

Required Skills:

• Deep understanding of modern SEO, including content strategy, technical SEO, and search engine algorithms
• Strong analytical mindset with the ability to synthesize data into actionable insights and strategic recommendations
• Excellent communication skills with confidence presenting to cross-functional stakeholders
• Proven experience in content optimization and a solid grasp of search intent
• Familiarity with Generative AI tools, LLM behavior, and evolving AI-agent-driven search experiences
• Experience conducting technical SEO audits and implementing scalable fixes
• Curiosity and adaptability to stay ahead of rapidly evolving search trends

Preferred Skills:

• Experience with leading SEO and analytics platforms (e.g., GA4, GSC, BrightEdge, SEMrush, Ahrefs)
• Willingness to work from the Menlo Park office at least 3 days per week

ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in SEO management.

💰 Compensation & Benefits

Salary Range: $179,000 - $255,100 USD per year

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending account and health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the Software Development industry, focusing on data warehousing, cloud, analytics, data lake, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
• Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: www.snowflake.com

ASSUMPTION: Snowflake's extensive global presence and focus on data-driven solutions make it an attractive employer for SEO professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: This role is a management position, requiring strategic thinking, leadership, and the ability to drive SEO initiatives across multiple teams and regions.

Reporting Structure: The Manager, Global SEO will report directly to the Senior Director of SEO and collaborate with various teams, including Product, Marketing, Sales, PR, Customer Marketing, and Organic Social.

Work Arrangement: This role is a hybrid position, requiring the candidate to work from the Menlo Park office at least 3 days per week.

Growth Opportunities:

• As Snowflake continues to expand, there will be opportunities for the Manager, Global SEO to grow within the SEO team or explore other leadership roles within the organization.
• The candidate will have the chance to work with diverse teams and stakeholders, gaining valuable experience in cross-functional collaboration and strategic decision-making.
• The role's focus on emerging trends in AI-driven discovery and generative search interfaces provides an opportunity for the candidate to stay at the forefront of the SEO industry.

ASSUMPTION: The Manager, Global SEO role offers significant growth potential, both within the SEO team and across Snowflake's broader organization.

🌍 Location & Work Environment

Office Type: Snowflake's Menlo Park office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 135 Constitution Dr, Menlo Park, California 94025

Geographic Context:

• The Menlo Park office is located in the heart of Silicon Valley, providing easy access to tech industry events, networking opportunities, and a vibrant tech community.
• The area offers a mix of urban and suburban living, with numerous amenities, including restaurants, shops, and outdoor recreation options.
• Menlo Park is known for its high quality of life, excellent schools, and proximity to major tech hubs like San Francisco and San Jose.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with the candidate working from the office at least 3 days per week and remotely for the remaining days.

ASSUMPTION: The Menlo Park office provides an ideal work environment for the Manager, Global SEO, with its central location, modern facilities, and proximity to tech industry hubs.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the SEO team and other stakeholders
• Final interview with the Senior Director of SEO
• Background check and offer extension

Key Assessment Areas:

• SEO strategy and execution
• Cross-functional collaboration and communication
• Data analysis and interpretation
• Adaptability to emerging trends in AI-driven discovery
• Leadership and management skills

Application Tips:

• Highlight relevant SEO experience, particularly in B2B tech or SaaS environments
• Demonstrate a strong understanding of modern SEO practices and emerging trends
• Showcase your ability to analyze data and derive actionable insights
• Prepare examples of successful SEO campaigns or projects you've led
• Tailor your resume and cover letter to emphasize your fit for the role and Snowflake's company culture

ATS Keywords: SEO, SEO Strategy, SEO Management, AI-Driven Discovery, Generative Search, SEO Tools, SEO Analytics, SEO Audits, SEO Collaboration, SEO Leadership

ASSUMPTION: The interview process for the Manager, Global SEO role will focus on assessing the candidate's strategic thinking, technical SEO expertise, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• SEO platforms (e.g., GA4, GSC, BrightEdge, SEMrush, Ahrefs)
• AI and machine learning tools for generative search and discovery
• Project management and collaboration tools (e.g., Asana, Jira, Trello)
• Data visualization and analytics tools (e.g., Tableau, Power BI)
• Content creation and optimization tools (e.g., Grammarly, Hemingway, Yoast SEO)

ASSUMPTION: The Manager, Global SEO will need to be proficient in various SEO tools and platforms, as well as emerging AI and machine learning technologies for generative search and discovery.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Wisdom of Crowds
• Innovation
• Performance
• Trust

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and forward-thinking
• Results-oriented and accountable
• Transparent and open

Self-Assessment Questions:

• How do you align with Snowflake's value of 'Wisdom of Crowds' in your approach to SEO strategy and execution?
• How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
• How do you ensure your work style meshes with Snowflake's focus on performance, innovation, and customer success?

ASSUMPTION: Snowflake's company culture emphasizes collaboration, data-driven decision-making, and continuous innovation, making it an attractive fit for SEO professionals with a strategic mindset and strong analytical skills.

⚠️ Potential Challenges

• The role requires managing multiple stakeholders and balancing competing priorities, which can be challenging for candidates new to SEO management.
• The fast-paced nature of the SEO industry and evolving search trends may necessitate continuous learning and adaptation for the Manager, Global SEO.
• The hybrid work arrangement may present challenges in maintaining productivity and work-life balance for some candidates.
• The competitive tech industry landscape may pose challenges in attracting and retaining top SEO talent.

ASSUMPTION: The Manager, Global SEO role presents unique challenges that require strong leadership, adaptability, and strategic thinking to succeed.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, the Manager, Global SEO position focuses on emerging trends in AI-driven discovery and generative search interfaces, requiring a forward-thinking approach to SEO strategy and execution.
• Snowflake's size and global presence provide unique opportunities for the Manager, Global SEO to work with diverse teams and stakeholders, driving SEO initiatives at an international scale.
• Career progression in the SEO team or across Snowflake's broader organization offers significant growth potential for the Manager, Global SEO.

ASSUMPTION: The Manager, Global SEO role at Snowflake presents a unique blend of strategic, technical, and leadership responsibilities, setting it apart from similar SEO management positions in the industry.

📝 Key Questions to Ask During Interview

• How does the SEO team collaborate with other departments, such as Product, Marketing, and Sales, to ensure SEO is embedded across every digital touchpoint?
• What are the primary challenges facing the SEO team currently, and how can the Manager, Global SEO address them effectively?
• How does Snowflake support the professional development and growth of its SEO team members?
• What are the key priorities for the Manager, Global SEO in the first 90 days, and how will success be measured?
• How does Snowflake approach work-life balance, particularly for hybrid or remote employees?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving SEO success at Snowflake.

💼 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for the role and Snowflake's company culture
• Prepare examples of successful SEO campaigns or projects you've led, highlighting your strategic thinking, technical SEO expertise, and ability to drive results
• Research Snowflake's company values and be prepared to discuss how your work style aligns with their focus on performance, innovation, and customer success
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.